I like this bronzer because it goes on pretty sheer but it's buildable. I consider this my "winter" bronzer. It's not totally matte - it has a soft shimmer effect but not obnoxiously sparkly. My other bronzers have more of a highlighting finish which I like for warmer weather. The color doesn't oxidize and stays on all day. I also like the packaging.
I found Hoola to be very sheer and not very pigmented. If other bronzers are too orange or brown on you (if you are too pale), then this may be the bronzer for you. For the rest of us, Hoola will take a lot of layering to show up.
I really enjoy this bronzer. I use it mostly to contour or to give my pale skin a sun touched glow...it isn't too orangey and doesn't oxidize like some bronzers out there. I still love too faced chocolate soleil a little better BUT you get a lot of product for your money and it really is a gorgeous mid tone matte bronzer. Hoola has never broken me out, it has a pleasant faint scent. I truly enjoy it and will keep it in my collection for sure.
I really am a fan of the sun-kissed look and tend to tan very darkly everywhere except my face in the summer, so I love to use bronzers to darken up my face and neck to match the rest of my body. That having been said, I use plenty of bronzers to achieve that (Estee Lauder bronze goddess, Orlane bronzer, Nars, Laguna, Collistar silk effect bronzer, Too Faced sun bunny, etc etc) and Hoola is not one of them. Hoola is hands-down the best bronzer for contouring. The product is easily picked up by brushes, deposits enough color, and it is a true brown, not too light and not too dark; and completely matte. Definitely my HG contouring bronzer, even though I wish they would change the packaging. The cardboard box is just a little too cheap/flimsy/boxy (yes, I prefer circular bronzing cases, lol) for my taste, even though I love Benefit's play on words and advertisements.
Color Reference - NC35
I have been wanting to try this product for ages now. It was all the rage on YouTube when I used to watch countless make up videos, but back then I hardly could afford a make up brush let alone 30$ for a bronzer. The only high end bronzer I've ever tried is MAC's Bronzer in Golden and it's not matte. I loved it at the time but looking back I definitely didn't realize how much shimmer there was and I felt it was a little too muddy/red for my NC20 skin at the time. I have always used drugstore bronzers such as Physician's Formula and Hard Candy. They are NEVER matte and sometimes the "natural glow" they are supposed to give you ends up being a shimmery hot mess, and definitely not natural looking.
I have been really looking into getting a high quality MATTE bronzer - & I realize the higher the quality the higher the price, which can be justified by the fact that it will last ages. I truly do think that one of the most important high quality make up items to have is definitely bronzer because contouring can completely warm up and transform your face. I made my way over to Sephora on my man hunt for Too Faced Chocolate Soleil's Bronzer. I have been doing insane research on it and convinced myself I can't live without it. The first Sephora I went too only had the Milk Chocolate version which would probably pass as a face powder for me because I'm an NC35. Disappointed I went to THREE different Sephora's and even looked online, to no avail. Defeated , I turned around to see the Benefit Display and started looking at their blushes - and that's when I stumbled upon my restored hope. I hadn't even considered Hoola ! I greedily snatched the last one and tested it on my hand. It looked pretty light considering I'm super tan & my body is even darker. I decided to take the chance and purchase it anyways because I wasn't able to leave empty handed. My original plan was to exchange Hoola for the Chocolate Soleil's bronzer once they were back in stock. That was BEFORE I woke up to get ready the next morning. Hoola is absolutely amazing. The powder is like satin, and buffs into your skin like some kind of dream. The color is PERFECT for my tanned skin and contours my face like a professional would. It doesn't even look like I'm wearing make up! My boyfriend couldn't stop asking what I did different. Hoola, you are a superior bronzer and well worth every penny. Do yourself a favor and add this to your collection. You won't regret it!
Overall rating of 4, product is amazing but packaging can get in the way when I try to get my brushes in there.. It is expensive but worth the money if you want a nice matte bronzer to contour with. I am NC40 and it gives me a beautiful contour shade under my cheekbones and down my nose. Only problem I have with this product is the packaging.. I can't fit one of my powder brushes in there lol.. Hope this helps!!
For years I have primarily used Nars' Laguna as a bronzer. I still love it but had heard a lot about Hoola and so I decided to give it a try as I hit pan with my Laguna. I do like this product. It is matte, stays true to color on me and blends very easily. I have to use a lighter touch with it than with Laguna but so far that has not been an issue. I am sure I will continue to use both as I think that Laguna adds just a touch of light radiance to my face that the Hoola does not, however I would recommend this to anyone with a deft hand. I didn't find its effect "muddy" on my face at all. Nice product.
I love this bronzer! Before this I wasn't that keen on bronzer in general as I'd only used ones which have a shimmer to them which you don't alway want. This is a lovely matte bronzer which gives me a really subtle nice colour. I naturally have olive/yellowy toned skin and tan quite easily but over winter in England it's pretty pale - this bronzer is great on my skin, it's not too dark, dirty looking or orangey, the colour is just right. It's good for contouring, correcting a foundation that's too light, or just generally adding a bit of colour! I love the packaging too, the cute Benefit box and the brush which comes with it is okay. The box lasts ages as well which makes it worth the price in my opinion!
words cant describe how much i love this product! its the perfect contouring bronzer for more pale skin tones it's quite light so i dont think it would look as good on tan/olive skin. a little goes a looong way its super pigmented and the staying power is amazing i think the brush that comes with it is okay for sweeping across underneath the cheekbones but definitely need to blend out with a brush after. the packaging is super cute too, i have no complaints except the price ($51AUD) but would repurchase anyway!
great matte bronzer for pale cool toned skin, perfect for contouring under cheekbones as there is no shimmer in it. It's very pigmented so if you're heavy handed with it you can look dirty, so use a quality contour brush (not the crappy one it comes with) and build gently. I hate the cheap cardboard packaging, but as long as it lives in my makeup case and doesn't travel around it should last. There are so few matte bronzers out there for cool toned skin, and this one works well. The only alternative I can find in my city is Harmony by MAC.