Amazing product. Especially that I have curly hair. It makes my hair so soft and easy to blow dry. Better to use on damp hair.

Excellent product. I use the LIGHT version on my fine, dark blonde hair. It helps smooth it out and reduces knots, tangles and frizz. I don't even blow dry! (except if I want a very smooth look).

Best product I have tried to date. Sometimes I set with some shine spray, and I am done. I won't try anything else.

Lucky me, my Mom is licensed and we visited several shops that cater to licensed professionals. Picked this up as I simply couldn't resist due to the fact that she gets a nice discount. Will return in 2 weeks with review. I don't dislike this product, I just don't get better results than any other shine inducing hair product.

I looked at the ingredient list, and I'm quite disappointed:
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Cyclopentasiloxane, Dimethicone, Cyclomethicone, Butylphenyl Methylpropional, Argania Spinoza Kernel Oil (Aragan Oil), Linseed Extract (Linum Usitatissimum), Fragrance (Supplement), D&C Yellow 11, D&C Red 17, Coumarin, Benzyl Benzoate, Alpha Isomethyl Ionone
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Argan oil is only the fifth ingredient, and the ones before that are silicones and a fragrance. No need for this to be expensive, I would say.
I tried it once - from a friend - and could feel the silicone-y texture. Of course it did make my hair look soft and shiny - silicones have that 'power'. But I would rather not load on the silicones anymore, since I notice my hair is doing way better without them. I do know some people with extremely coarse hair who love silicones. It just doesn't work for my 'normal' hair (I have fine hair, but a lot of it. It's also pretty long). Still, if it's the silicones you're after, you can find them in any drugstore serum for way cheaper.

LOVE this treatment, especially for wavy, thick hair. And the scent... well I just love it. I get a lot of compliments on my hair, whether I straighten it or leave it beachy wavy.

Update - I've been using this also as a skin moisturizer after showering. It's deluxe and smells amazing on my skin. What an amazing product!

I absolutely adore the scent of Moroccanoil. I have long wavy curls which have been colored. My hair feels so soft and has shine after using this product. It's pricey but my bottle is still half full (since Valentine's Day 2010).
BTW, the Intense Hydrating Hair Mask is an unbelievable deep conditioner.

This stuff is awesome. I have been using it for years on my overly bleached tresses. However I stopped using it because it started to stain my platinum blonde/ white hair. It did make my hair shiny and soft .

Great product.
Since i have somewhat oily hair, i tend to used it more on my ends, but i have noticed my hair being more shinny and soft.

I had heard great reviews from so many people about this, that i just had to try it!

also, apart from using it on wet hair, i also add some at the ends when my hair is dried up. I have to say, i haven't seen split ends in a while!

I think this product falls into the "you-either-love-it-or-hate-it" group.

After reading many rave reviews I bought 2 bottles ( one was intended as a gift for friend). What can I say - on my hair ( fine, oily on roots, dry on ends but otherwise healthy) I do NOT care for this product as all. Can't bear the hippy-style incense scent either. Still, if the product had delivered ANY kind of impressive conditioning result, I would have accepted the ( to me) unappealing fragrance. But aside from a light detangling action which one achieves with ANY kind of conditioner....it's just a hefty bunch of HUGELY priced silicones, isn't it? The much touted about Argan Oil comes loooooooong after the silicones. Hence, I'm with those who are distinctly underwhelmed. If anything I felt this product left the ends of my hair DRIER than most others.

To be fair, though, my friend, the recipient of the other bottle, absolutely adores it on her hair ( thick, coarse, straightened daily). Perhaps it is a God's end product reserved for those who use a lot of heat styling implements on their hair ( curling irons, straighteners)? I do not, so maybe that's why I didn't get on with it. All in all - I only found it it to be a vastly overpriced bunch of silicones.

My hairdresser used this on me and I fell in love with it. The oil is yellowish-brown in color and is very thick with a light exotic scent to it. I can't find the words to describe the smell, but it is pleasant and isn't overpowering. After a blow drying there is a faint linger of the scent itself. I have an oily scalp and unfortunately have to wash my hair everyday lest I flake and smell, so I was hesitant to use the quarter-size amount that my hairdresser recommended. But I have been using that much and it's kept my hair soft, shiny, and healthy. Surprisingly, my hair isn't weighed down with the oil and my hair isn't greasy when applied. I use this before any other hair product, and sometimes I just apply it alone and allow my hair to air dry, which creates nice collected waves (my hair is wavy). I'll definitely buy again :)