Rimmel Wake Me Up Foundation


339 reviews

66% would repurchase

Package Quality: 4.1

Price: $$$

Package Quality: 4.1

Price: $$$



on 7/15/2013 2:14:00 AM

Age: 30-35

Skin: Dry, Fair-Medium, Neutral

Hair: Brown, Wavy, Medium

Eyes: Green

Various UK bloggers wrote about it over a year ago and since then word of mouth has spread all over the world. The allure of this is it's not sold in the USA (a very large market), and it may never be sold here. There are quite a few Rimmel products that are UK/Europe exclusives. I got tired of the wait, so I ordered it through Asos. Order it only when it's on sale for $10, because $15 seems very overpriced. Plenty of high end foundations have shimmer particles that create a dewy sheen effect, so don't be put off by it. I think this is best for dry, normal, or combination skin types who want medium coverage that is never cakey. It blends well and sets on the skin nicely. The bottle is a good design with a pump, and the scent is nice and not offensive. I can see the appeal and why it's so popular. The cons--keep in mind that Rimmel foundations tend to oxidize, so order a shade lighter if you feel your skin tone will change after the summer. Many people also need a pump and a half to cover their face because your skin absorbs this quickly. Your favorite primer will help with that. I am not fair/porcelain toned and I ordered Ivory, which is the lightest shade. Other women have mentioned Ivory is too dark for them.

on 7/13/2013 7:30:00 AM

Age: 18 & Under

Skin: Other, Fair-Medium, Neutral

Hair: Brown, Curly, Medium

Eyes: Brown

The foundation is over all pretty good.
One day at Big W I saw the bright orange lid and picked it up thinking why not. The shade I chose was 100 Ivory, took it home and started watching some reviews/demos and everyone said they loved it!!! Only problem is that I told my friend that I brought it and she went crazy, she actually told me not to get it because it is to dark for her (we are both pale). I used the foundation for the next few weeks until I went to Mac and purchased the Studio Sculpt in NC20.
It ended up being just too dark/orangey to get away with, it will be perfect in summer when I get a bit of a tan.
I might give it another go and try it in 200 soft Beige

Medium coverage which is very buildable without feeling cakey.
I love the smell.
Packeting, the lid and sleekness of the bottle.
It really makes you look awake

Colour options
When my skin is really bad, blemish show thru.

on 7/10/2013 9:09:00 PM

Age: 36-43

Skin: Normal, Fair-Medium, Neutral

Hair: Brown, Straight, Fine

Eyes: Brown

I bought this foundation at Woolies on a whim. It was the last bottle on the shelf and I did not expect the colour "Soft Beige" to be perfect, but close enough to my MAC NC20 colouring. I was drawn to the bright orange packaging and the pump top. I was greatly surprised by this foundation. I have somewhat dry 40 something skin with light melasma on my forehead, cheeks and upper lip and expect foundation to cover it without being cakey or mask-like or settling in fine lines around the eyes and on my forehead (a tall order). I find my staple foundation MAC studio fix to do a great job in providing flawless coverage, but find it a tad thick and by the end of the day, my skin looks "thirsty" and dry. My husband also complains that it looks "made up" and does not let my natural skin lustre shine through.

The Rimmel Wake Me foundation achieves the impossible! The "soft beige" is a perfect colour match for my NC 20 neutral, light olive complexion without the slight yellow hue that Studio Fix NC 20 leaves (or the slightly pink hue of the NW 20).
The coverage is medium to full depending on application and leaves a natural, slightly dewy finish. Ordinarily I personally do not like a dewy "wet" finish as I tend to touch my face a lot and end up with foundation on everything like my phone, computer etc. I find that I can overcome this if I set this foundation with my MAC Mineralise Skin Finish and achieve a polished yet natural looking finish. I find after a few hours my skin still looks great and natural without the dryness and my fine lines around the eyes do not seem accentuated by the foundation.
I also find it photographs really well and my skin looked glowing in the photograph which it does not normally do.
I am not sure how this foundation would perform for you ladies with oily skin or those with a oily T zone, so limit my praises for this foundation to ladies with similar age and skin.
All in all a great foundation for us over 40 ladies with dry skin and other skin issues such as fine lines, dull skin tone or sun/melasma spots. Give it a try and as a bonus it's cheap!

4 out of 4 people found this review helpful.

on 7/8/2013 12:19:00 PM

Age: 30-35

Skin: Combination, Fair-Medium, Warm

Hair: Brown, Wavy, Medium

Eyes: Hazel

The best thing about this foundation is the colour match for me. Soft beige (NC25-27). Suitable for normal, dry, combination skin as has a dewy finish. Oily skin might want to get something else or use a primer and set with powder. Great for people with flaking issues as this is great for hiding imperfections. Not a fan of the orange slanted lid though!

1 out of 1 people found this review helpful.

Age: 19-24

Skin: Combination, Medium, Neutral

Hair: Black, Straight, Medium

Eyes: Brown

First of all, I do like the brand (Rimmel), but since it's me (I have deadly oily skin and I do have acne), I'm not a big fan of foundations, period.

I bought one just to kinda try out foundations, and I got this one a shade or two darker than my skin tone, and this really helps my skin glow. The foundation has a great scent (as expected from Rimmel :D), and it does come with a bit of sparkle. It applies flawlessly, but I don't think the foundation is pigmented enough for me, if you want coverage, you have to get coverage. If you don't have much to cover up- this is a great foundation for you.

It does look a bit cakey once you apply too much, so I do recommend setting with a powder, I find that helpful when you do have a cakey foundation. The foundation works well if you plan to layer anything (bronzer/blush) over it, so overall good quality for a good price.


Wow... I totally wasn't in my right mind when I picked up this foundation... I bought the 400 beige, and its 3 tones darker than what my actually skin tone is!! Wowie!

I'm definitely going back to get the right shade!

on 6/30/2013 11:14:00 PM

Age: 36-43

Skin: Combination, Fair-Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

Best way to apply it: I like to use my hands with this one.

Texture: a little bit on the thick side, but very blendable and smooth, and does not feel heavy on the skin at all.

Finish: dewy, natural, glowy (very beautiful, not shimmery or oily, just glowy)

Coverage: a good medium

Color match: Unfortunately, I got it in the wrong shade. I'm NC30-ish and 201 Classic Beige was too pink toned for me, maybe a bit dark, too. I should have gone for 200 Soft Beige, instead.

Does it oxidize? No

Skin type: combination/dry

Smell: Yes. I don't love it (like the Bourjois Healthy Mix one), but it doesn't bother me either.

Longevity: I'd say around 7 hours, on a regular day.

Does it break you up? No

Overall rating (1 to 5): 5 (I'm not taking a lippy for choosing the wrong color. I could, for the limited shade range, but I like it too much, it deserves 5)

Will you repurchase it? Yes

Overall, I love this foundation and I almost ordered another shade as soon as it arrived in the mail. I controlled myself because I have far too many foundations to finish before I even think about getting a new one. I would highly recommend it (except for oily skin types, that might find the glowy aspect undesirable.

2 out of 2 people found this review helpful.

on 6/29/2013 5:53:00 AM

Age: 19-24

Skin: Combination, Fair, Warm

Hair: Black, Straight, Medium

Eyes: Brown

UPDATE 21/05/2015: The shade "Porcelain" released roughly a year ago. It is lighter than Ivory, more on the cool/pink side in tone.

$20AUD. Snagged this on sale for $10AUD.
Purchased this in Ivory 100. The shades that end in '0/zero' are most suitable for yellow undertones. The shades that end in '5/five' are more pink based. I am roughly NC20 at the moment, now that it is winter.

I have dry to normal, sensitive skin and as a result my skin can look very dull at times. This foundation looks lovely on my skin. Dewy, glowing and awake. Upon application, Ivory seems too light but once it settles in and oxidises a bit, it looks perfect. I wore this to uni and had a lady on the bus compliment saying I had a wonderful pregnancy glow. Of course I was flattered and shocked at the same time. She could have said I looked glowing but nah, had to use the word pregnancy. Of course everyone heard and had a gawk at my tummy.

There is glitter particles in this foundation. The glitter is exactly like MAC's Strobe cream! For years I have been mixing MAC's Strobe into foundations to give myself a radiant glow but I have found the same effect achievable, using this foundation. The lasting power with this foundation isn't great, roughly 6 hours but I always powder down my T-zone to give me an extra 2-3 hours wear time.

For nice light coverage, I use my Real Techniques stippling brush or my hands. This foundation is a dream to blend in with your fingers because the formulation is exactly like moisturiser! (Good for days when you're in a rush) For heavier coverage, I use a buffing brush (Real Techniques) or Sigma's line.

I would not recc this foundation if:
- You are not able to find the correct colour shade (I believe there are only 8 shades?)
- Have extremely yellow undertones. Try Bourjois' foundation line instead. They're superior. Found that Rimmel's foundations can run too pink and look ashy AKA downrightdirty/dead skin.
- Have extremely oily skin or large pores as glitter/shine can accentuate those areas
- Have lots of blemishes to cover
- Skintone less than NC20. The lightest shade I have, is not light at all. It is a milk biscuit colour

I do like this foundation a lot as a cheaper alternative to Bourjois which are $32AUD and rarely ever on sale (thank goodness for echemistuk and ASOS though). I will continue to use it until the bottle runs out and see how I wholeheartedly feel about its performance through my good and tough skin days over time. My HG still are, Bourjois Healthy Mix in 52. Bourjois Healthy Mix Serum in 52 and Bourjois Healthy Radiance in 52.

PS: To those finding it too 'glittery'- Use it as a highlighter! I apply a different foundation all over my face and then I stipple this foundation on the high-points of my face like a liquid highlighter. That way you're getting use out of a product you don't like. In the mirror close up, it makes no difference but once you hit outdoor lights, turning and moving your face at different angles. Dimension glows through. Whenever I use this method, people always ask how I am getting that glow so strongly on my temples without looking as if I've even touched a highlighter. Kabaaam, baby you know it.

EDIT: During my time using this foundation, I found that I reserved it for rainy overcast days. During sunny days or at night under bright lights, you can see specks of shimmer all over my face. This is the shimmer that provides the radiant glow from afar, however when close up, the results aren't glamourous. After a long day of wear my boyfriend asked.. if the glitter all over my cheeks and face were from eyeshadow fallout. You know things aren't good if your boyfriend's noticing these things!

Also, my Asian skin tone has predominantly more yellow in it. As a result, this foundation washes me out a little. It appears too pink on my skin. To use this up, I mix it with other foundations. I would say Ivory is suitable for NC20 (IF you're more on the neutral side) and NW20.

Would not repurchase. Hope this helps!

continued >>

13 out of 13 people found this review helpful.

on 6/26/2013 8:54:00 PM

Age: 44-55

Skin: Combination, Fair, Not Sure

Hair: Blond, Kinky, Medium

Eyes: Green

I had a dollar off coupon and it was on sale at Shoppers Drugmart for less than $8...any excuse! Its very very very nice! I bought Ivory which matches fair skin really well but that was the lightest colour and I feel that people with even lighter skin might find it a bit too dark. I only used a little blob of it but it covers the redness extremely well, goes on super smoothly and does a good job at covering and not accentuating pores. Its very soft and smooth on, not at all drying, takes a while to set but it does set. It was very slightly dewy which would be gorgeous for you young ones. I covered with a little dab of my new favourite powder-Annabelle CC powder. It looks awesome! Haven't noticed any rubbing off and didn't see any sparkles at all? Highly recommend for the price!

5 out of 5 people found this review helpful.

on 6/23/2013 9:29:00 PM

Age: 19-24

Skin: Normal, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

If you are looking for a good foundation for a good price this is it! My wallet was starting to suffer spending nearly $40 for a small bottle of foundation every couple of months so when I found this foundation I was extremely happy! I love how easy it is to blend on my skin - not the best coverage but it's buildable. It is definitely not meant for oily skin because it has a dewy/shinny finish to it. Some people complain about the little sparkles it has in it but it's only noticeable in direct sunlight really close up so it won't look like you just came from a Kesha concert!

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Other

I'm glad I found this foundation. I have fair skin, and I have trouble with foundations oxidizing after 10 minutes. This foundation stays the right colour. I'm using 100 Ivory, and it has stayed light. It did look quite dark when I looked at the foundation initially but when you actually stipple it in it looks great. Makes skin look dewy and fresh. Its fairly minimal coverage which I think it nice if you don't have a lot of spots, or just want something light. I have two complaints for this product though:
1. The foundation has a lot of shimmering sparkles in it. Which is okay but it seems like too much to me.
2. Can't tell if its closed or not, the lid just kind of moves around a lot.
Other than this I really like it, and I recommend it to people who have trouble finding light colors.

5 out of 5 people found this review helpful.

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