I can honestly say it's the most beautiful red shade I've ever seen. It's vidrant blue-based red with a touch of pink. On my pale skin with it seems to blossom. I believe the paler you are the better it looks. Like glowing in a unique way.
Of course it's intense, you can't hide while wearing this. So I use it ocasionaly but I wish I was brave enough to wear it all the time, hehe!
The texture is really matte and yes, it's drying BUT without the matte finish it wouldn't be that perfect. Just be sure your lips are in good shape, use lipbalm and lipliner. That's all!
I never add lipgloss on top 'cause I adore it on its own. Staying power is great as well.
I have friends who only wear natural colours an their lips but once they tried this they loved it as well.
I will buy again for sure. Since I got this I don't even look at other red lipsticks anymore...

This was my first ever MAC lipstick, and i will continue to keep getting this all the time. It is probably the most chalky lipstick i have and it was weird at first, but now im used to it. The color last all day! Definitely one of my top 2 red lipsticks.

This product is definitely matte. It goes on great and the color
itself is nice! It looks like a dupe for a Dolce&Gabbana lipstick in one of their classy reds! continued >>

Got this today in my first Back 2 Mac, I was really cautious on picking it as my free lipstick as I'm not fond of the Matte formulation. But wow. Has that been the factor of me falling in love with this lipstick!. Its quite chalky to apply at first, took me a while to get in the groove of but slowly but surely you get a lovely warm red with the promised blue undertones applied nothing less of perfect accuracy.
Im a NC35, but I see it to be a red that can be worn on many skin tones.
I am absolutely in love with this red, cant get enough of it

I am a dark-skinned black girl with yellow undertones. How can this be? My dad is a black Jamaican and my mom is East Indian. Red has been the most difficult color for me to find! I used to wear Moxie by MAC, then somehow I got lighter and Moxie looked too dark. After that I switched to Russian Red by Mac, that turned out looking too orange and bright after a while. I hope my complexion has settled down because RUBY WOO is the bomb. I don't need to wear any other red. The blue undertones bring out my yellow undertones BEAUTIFULLY, has me looking like a make-up pro! Now I need to find the right pink. Any suggestions from anyone? I am open. If it helps, whenever I buy a foundation, my perfect color is pecan which is sort of yellow-brown.

The best red lipstick I've ever come across. Absolutely beautiful, especially paired with a nightmoth or chestnut liner. I'm a NW47 for reference. All my dark skinned queens, do not be afraid of this shade, it looks crazy in the tube but boy oh boy, it is a keeper.

I would call this a universally flattering shade of red. I think this is absolutely perfect for my colouring, and will work well on anyone regardless of how pale or dark they are! It is very long lasting too, being a matte.

The only problem I had was with how dry it was. I've used mattes before, but this is something else! I couldn't even apply it directly from the tube because it was so dry, which makes topping up difficult as I don't like to carry a lip brush around everywhere. It's also a pain to remove, but otherwise a very good lipstick, probably one of the better reds out there.

I L-O-V-E this lipstick, I'm an NW 47 so I'm pretty dark and I have a fear of color especially red lipstick I can never find one that looks good against my dark cool skin. I went to the MAC counter and she told me to try russian red but first she put ruby woo on me I loved it and all the girls that work at the MAC counter loved the color on me. I love it I want to go buy another tube so I never run out lol. this is a great red color for brown skin divas very flattering and it stays on all day and all night and doesn't transfer or kiss off :-) it also looks cute with the wonder woman gloss over it if you have the extra cash to spend

Love the colour, it really suits my skin tone, however I found the formula to be very drying which made it hard to keep it looking good for any length of time and I found myself having to completely remove before reapplying. However it has good staying power with very little transfer. Very disappointed that my local mac counter did not have a good match in its lip liner range and I had to go elsewhere. However I probably will not purchase this again anyway, its just too much maintenance for a night out.

OK. This is a review for all my Over-50 MUA girls out there.
Lately, I've been becoming pretty bold with the lipstick thing. (I wrote another review regarding a Maybelline lipstick of my daughter's which I really liked). I recently saw an ad in which a makeup artist explained the use of concealer to prep the lips for a deep, red lipstick. Naturally I was intrigued because it has been years since I even wore lipstick with a color..so here goes:

Over the weekend I was lurking the MAC counter at my local Nordstrom store. I was checking out the lipsticks. Matte. I saw this one lipstick the color was a beautiful red--not an orangey red, but a lovely, lovely flattering red. It was magnetic. I tried it on my hand to see if it would turn orange. It did not. I turned the tube over to see the name of the lipstick. "Ruby Woo". OMG. This lipstick called to me. Last week, our 16-year old Yellow Lab, Ruby passed away. Was this my Ruby's way of letting me know she was in a better place. When the S/A came over to me, I was in a daze..and after explaining the story to her, the rest of my lipstick experience was nothing short of great. I also decided to purchase the retractable lipstick brush--why not? So I went home and started playing with my Ruby Woo. I'm telling you, with a dot of primer, concealer very carefully applied around my mouth and well-blended (I use erase paste with a light hand), I prepped my mouth for the most lush, delicious looking red around. My mouth appeared to be twenty years younger and I ended up with a lighter hand in applying my eye makeup.
Listen--I'm one of those women who, in the past has said. "WOMEN OVER 50 SHOULD NOT WEAR RED LIPSTICK" I WAS WRONG!!!!!!!

We CAN wear red lipstick--especially the dramatic and georgeous and cheeky Ruby Woo!