9-23-2008: I don't know the diff between this and "L'Oreal Superior Preference," so this review is in both places. I switched to this product from Colour Experete (or however it's spelled) 8.3 Dulce de Leche because I am not, in fact, a color expert. I used Preference 9/Light Natural Blonde to tone town the reds in from CE and to lighten the color a tad. It worked and I really like the results. The dye doesn't stink, it didn't dry out my hair (then again, I always preach using a shower cap under your usual hot shower during the conditioning phase of hair coloring), and the conditioner smells great. I just dyed it maybe 3 hours ago, so it still has that "just dyed" look. The tone is much more natural and compliments my skin waaaaay more than CE8.3 did. It only took 25 minutes, which is less time consuming than CE. I took off one lipstick because I want to come back and update the fade resistance of the color. As of now, I don't know.
10-3-08: It's been a while now and I guess I like my hair in general. It's got warmer tones than I'd like, so I've been washing with Shimmer Lights on a weekly basis. That's helped some. My hair hasn't dried out, the color hasn't faded in any manner worth noting, and the various tones in my hair (light, medium, dark, red) are showing through more and it looks more natural. I still wish it were lighter.
I recently used this product in INTENSE COPPER RED and it turned out fabulous!!! I had very light blonde hair with lots of dark blonde lowlights and was dying to try something new and outrageous. I must admit that I was terrified that I would end up with a head full of bozo hair, but I am relieved and excited to say that the color of my locks is a stunning and rich auburn with copper flecks. Because my hair was so light I did purchase two boxes of this so that I could do the process twice. The first attempt came out a quite lovely but not rich enough and my ends weren't quite as red as my roots, but -- by the time I colored, washed and dried my hair the second time the color was perfect!!!!
I am actually amazed at how many people gave this bad reviews??!!! I have been using Color Preference quite often for over a year now, ever since I went almost completely blonde (too many highlights). What I found with L'Oreal is that the color may be darker than my natural color but its absolutely beautiful. I'm not too sure if its just me, but i feel like it fades pretty quickly.... so I redye often. It smells terrible like all hair dyes but it doesn't destroy my hair at all and leaves it soft and shiny. As long as you follow the directions and leave it in for the right amount of time and leave the provided conditioner in for 2 or 3 minutes and rinse with icy cold water, then you should be good to go!!!!
I'd rename this product "Inferior Avoidance". It's that bad. It did so much damage to my hair I will probably have to cut it - and I have long hair! The color did not match the box, it left my hair feeling like straw, gave me split ends and more hair loss then with any other coloring product I've used and the grey started coming back after a week. They should yank this product from the shelves. Shame on L'Oreal!
I've always used Preference in the blonde shades with much success. Recently, I have been trying to go darker, so each month I would go down a level. This week I bought Light Brown (level 6) and my hair was a med./dark blonde (level 7). Honestly, I was really disappointed with my results. I thought my hair would turn out to be the color on the side of the box (which it always does and it looked like a really pretty dark/ash blonde shade), but it turned out to be much, much darker and like some of the other reviewers are stating a bit bronzy too. I'm going to wait and wash it a few times and see how it turns out. Sometimes it will lighten up after a few washes, so I'm hoping for the best. If I don't like it, I'm going back to their dark blonde shade next month. ***Update**** After a few washes this turned out to be such a pretty shade! I love it! It's like a really dark blonde/very light brown with a little blonde running through it (that's left over from last month). I'm def. going to buy this shade again and see what happens next month.
No one else seems to like this dye as much as me, but I would purchase this over and over! Over the last two months I have experimented with various colors and brands (read my reviews for the disastrous results). I was left with golden brown hair with much orange. Not happy. So I bought Preference Light Ash Brown as it looked a little darker on the box than my hair was at that moment, and I wanted to dye it darker to cover the orange. It was easy to apply, and although it wasn't as nice a formula as Excellence cream, it was still an ok product. Strong smell, but that dissipates after a few minutes. After washing off the dye and conditioning my hair, I was extremely happy with the result, even if it was unexpected. My hair had gone from orangy to a beautiful shimmery dark honey color. It had actually lightened my hair and removed all traces of orange and looked very natural and pretty. I was thrilled! I should know by now that every time I buy dye, the end result will be a lot lighter than the shade on the box. My hair was left in fantastic condition, shiny, silky and full of volume. I can't wait to dye my hair again next month! **UPDATE** It faded and went brassy after a week. Back to Clairol's Loving Care! continued >>
Yeah this colors your hair. But it turns brassy on me in a heartbeat. I consider it garbage. It gets rid of the gray. But it leaves your hair like straw. There are newer better products, try them. I'm done with Preference forever.
For the record, I might buy this product again, but I am planning on dying my hair only once more to my natural color, before I go gray.
The issue was that I bought the ultra-lift brown color, the ash color, and it was supposed to lighten my hair to an almost blonde color without much damage. Well, it was probably my fault for dying my hair as much as I did, but the color ended up sort of orangey and it damaged my hair so badly that I looked like I had been on a desert island for a month, my hair was so messed up. However, the regular shades that do not lighten so much are probably fine--I wouldn't know because I haven't used anything other than the ultra lift.
Foolishly, I used the ultra-lift again a year or two later, and it still damaged my hair, but not as much, because my hair was in better condition. The color however did not lift as much.
NO!!!!! I bought this in a dark brown shade (think Halle Berry) and it immediately made my hair almost black. Within a month it was reddish blonde and brassy as hell. Yes, you heard me. Black to reddish blonde. No. Never again.
Ok, afer having written a scathing review for this haircolor, I tried this again, in a different color, Light Beige Brown, and I have to say, the unbelievable natural color and grey coverage, make it worth the fumes!! I paid about $8 CND for this on sale, and it's just as good if not better than what I was paying ten times that in a salon. Definitely my HG and definitely will repurchase!!!
EDIT: Although this did end up fading a bit, I still like it. I tried a shade lighter this time, dark ash blonde, adn it's perfect, exactly like the color on the box. If you want true color as is shown on the box, stick to this brand. Plus, my hair feels like silk. The only drawback, and the plusses far outweigh the one minus, is the extreme fumes. My eyes did water, but the gorgeous color was worth every tear!
EDIT AGAIN!! Ok, I've found my HG. I finally found my perfect color, Natural light ash brown. Perfection. I followed the directions to a 't' and the coverage is incredibly even, incredibly natural looking, my hair feels amazing, and it even covered all the little greys in my part! I feel like I should go and buy every last box of this stuff while I can in case it's ever discontinued!!!! As I mentioned above, the color turned out exactly like the color on the box, not too dark as a lot of boxed colors turn out. And again, it did fumigate me to tears but honestly, the color is so nice, it's worth it!!