Love this! I've been seeking for a lipstick that gives me the perfect YLBB look and found it in this. It's a brown beige on my lips, brighter and IMO, looks better than Fresh Brew. It's the perfect nude lippie but definately does not wash me out unless I'm under orange lighting. Get this! The formula is great and the colour is versatile.
It's good that I waited to actually see this in a store, because for some reason I expected it to be more pink judging from the website description. Not that I'm disappointed - in fact, it may become my new default neutral because it has enough pink in it to keep from looking "dead" on my olive skin the way a lot of neutral shades do. It still seems a lot like Hug Me to me, although they do look different in the tubes, so maybe I'll try them both on my lips at the same time just to observe. Today I wore it with my all-time favorite Spice pencil, and it looks to be exactly the same shade only in a sheer. glossy lipstick.