So I recently got into makeup a year ago, and I needed to find a cheap solution for a gel liner. I didn't like pencil liners because I didn't know at the time that I could slightly melt the pencil with a blow dryer or a lighter so I can apply it more smoothly and I didn't want to try liquid liners because I was a newbie at putting on makeup in the first place and just sounded like a messy business. My cousin introduced me to gel liners and I looked online for the best drugstore eyeliner since I wasn't able to afford Bobbi Brown and M.A.C. I heard plenty of good things from Maybelline's and Wet N' Wild's gel liner but I ultimately chose Maybelline because I couldn't find Wet n' Wilds at my local Walgreens. Anyways, when I first tried this I was very disappointed because I expected this to last for a good while but after like, 3-4 hours it ends up transferring to the bottom half of my eye and gives me horrendous raccoon eyes....so I always have to wipe underneath whenever I wear this stuff. It also bunches in the corner of my eyes whenever I do decide to put it on the lower half of my eyes. I have oily skin so I can understand why that happens, However I wish there was a little bit more staying power with this gel liner. The gel liner is sometimes a little crumbly which means I also get fall out sometimes on my face which I don't think is supposed to happen with gel liners in general. I do love the brush that comes with it (which was why I gave the product 2 lippies), because it makes tight lining so easy, but it's not something that everyone really needs so if i knew how bad this gel liner was going to be I probably wouldn't have bought this despite the brush. I will definitely not be repurchasing and hopefully the Wet N' Wild will be a better investment than Maybelline's gel liner.
i've try this product when my sister bought this product.. what i don't like about this product is i had to take the product few times over and over again from the jar if i want to make it thick.. nice finishing but not easy to applied.. and the brush doesn't support the product well (for me).. after few hours, it's not too smudge but it's not waterproof on my eyes when i applied this on my waterline and gettin fade..
Nice, thick consistency. Unfortunately, I have oily Asian eyelids and when I tightline on my upper lashes with this, 6 hours later, I have racooon eyes and I have to constantly check my makeup to see if it's smudged all over my face. The one day that I forgot to bring my mirror with me was a nightmare...Anyways, would not recommend for Asians as it's difficult to get off if you only have water on hand and you're in a hurry.
Its a cream not a gel. Waste of money, maybe good for a beginner. It is not very piggmented for liquid gel liner.
Highly pigmented however smudges terribly on my oily eyelids and even transfers down to my lower lash line. I did not have a problem with the product drying up because I always stored it upside down. The consistency is nice and creamy and sets to a matte finish. Unfortunately, it just isn't for me.
I've been using this product for 3 years and I absolutely LOOVVEE it.
It's definitely a better/more affordable alternative to the MAC fluidline and the Bobbi Brown Gel liner.
Its gel formula is super smooth on my eyes and doesn't fade/smudge over time even with my sometimes oily lids. The brush it comes from is also great for anything from a thin line to a dramatic cat eye.
Overall, an amazing drug store eyeliner.
nice gel eyeliner, one of the best you'll find in drugstore. My only complaint is that it can dry up after a few months which is a shame
About me: NW13 (neutral-cool toned, very fair), blue eyes, Color season is True Summer, Baumann Skin Type is OSPW.
The color in the pot is lighter and warmer than what actually goes on the lid: a dark, cool toned brown. Similar to Essence’s London Baby, a LE dark taupe gel liner that many covet. However, in my opinion, while it is just as dark as London Baby, it looks lighter or less dramatic because it’s not as pigmented. Additionally, I think this has less of a reddish tone found in the taupe of London Baby.
The views on how pigmented this product is tend to vary. Some PPP complained that this brown is too harsh for day wear. I think it’s confusing because while the actual color is dark, the pigmentation is lighter than it could be. To call this a “soft dark brown” would be most accurate. I have worn it for day wear and I’m NW13. And while the color is decently buildable, I wouldn’t expect this to stand out in low lighting though. It’s for medium impact.
PACKAGING / BRUSH:
Price is $5-8, I tend to find these for closer to $10. Expensive for drugstore, but a fraction of what you’d pay for a medium or high end liner, of which it’s performance compares. Although you get more product with a MAC liner.
Many stated they didn’t purchase the product expecting to use the brush, but that it was a decent brush that allows for versatility, both thin and thick lines. Don’t expect this brush to last you forever, but at least the life span of the product (until you get a new brush!)
There is debate on whether this is creamier than medium to high end liners, or not. Some said MAC Fluidline’s gel was dryer in formula. Smoother than Bobbi Brown’s gel liner. Regardless of how it compares to high end liners, this is definitely easy to apply and goes on very smooth, even after a year of wear. For those that think this is dry, I did hear the brown formula is dryer than the black formula.
Not many complained of it drying too fast, as some gel liners, and especially liquid liners do. It seems very forgiving in application, meaning you can wipe off any that you over-applied. Some did say that it took longer than usual to dry, but maybe this is when the container is brand new. I have not had those issues with mine, and it is over two years old.
I did not have any issues with smudging or transferring to my upper lid. I don’t have those issues with any of the gel liners I’ve tried, just with very soft pencils like MAC’s Eye Kohl. Applying eye shadow on top of the liner to “set” it might eliminate this problem for others, but that’s an “extra step,” and I try to avoid those as much as possible with HG products, unless they are LE or so unique I can put up with the extra legwork involved to make them suitable for every day wear.
Many commented that this lasts all day. I got about 6-12 hours. About the same that I get from other gel liners, using NYX HD eye shadow primer underneath. One review suggested using this product in conjunction with an eye shadow primer for longest results. I would imagine that most people use a primer underneath their shadows, and thus would automatically be using a primer underneath. So while this is technically an “extra step,” in practice it probably won’t be.
Is it waterproof? Equal votes yes and no. Not sure if I would recommend this as HG for your waterline. Yes, you can get it to stay after a few swipes, but it’s not dramatic, and at least for me, it didn’t last all day on my waterline like it did my lids. Another review suggested applying pencil liner underneath and this liner on top for maximum lasting capacity. This sounds like maybe more trouble than the product is worth.
For removal, some protested having to use a secondary eye make up remover to get it off. However, I always remove my make up using a two or three step process: massage an oil into my make up to loosen it, cleanse using liquid cleanser and water or a make up remover wipe, and tone. Otherwise, my skin gets easily clogged. On the plus side, this seems to be non-irritating. Some said MAC’s Fluidline irritated their eyes more.
This is a good drug store product. It won’t dry out before you use it up, and the little brush that comes with it is a bonus. I don’t think you will find this gel liner to be any more spectacular than the mid- and high-end range products, especially in terms of vibrancy of color or how long it lasts, but it’s not a waste of money, as many drug store products are.
it's been my second bottle so far. best for night out occasion and also for clubbing cause it's sweatproof.
easy to apply and give the best result for cat eyes.
I'm still looking for a better eyeliner, but this does the job. It goes on nice and smoothly. Unfortunately I usually have to pat it with a cotton ball after because I find there's a lot of excess liner that always ends up on my eyelid. The brush it comes with kinda sucks, so I suggest buying a better a brush along with it.