*Longtime subscriber, first time reviewer. Had to review this!!! * Dior had been where I held the bar, but this mascara is better. No clumps, length, volume, definition. The brush is easy to use, the package is sturdy, it lasts all day. Obviously I would like to pay less for mascara, so one lippie off for that. That said, I will repurchase over and over and over. Also need to note that it does not HOLD a curl as well as some others. First day, the lashes drooped a little after I had curled and applied. Next day, I applied THEN curled... AMAZING!!!! (yes, I know I'm not supposed to). This mascara is for the gals looking for the falsies look, but if you only apply one coat it does look very natural. I apply three, and I have never had so many comments! I am a department store makeup SA, btw, so you all know I have tried them all via free samples. Get your hands on some while they have it in stock, you will not be disappointed!!!
Love this Mascara, just got two samples and I love it already better than Diorshow. Sold out everywhere in London at the moment thou :/
***edit*** Now have my own full size version, its gorgeous, my lashes are so long and thick, they look like falsies :)
WUNDERBAR!! this one of the greatest mascara i've ever tried. It really make a killer look. Lash are super full, yet no clumpy at all, well defined, curled and it has an amazing lasting power. It's not really nice on lower lashes, but I normally do not use mascara on lower lashes and if I use it, I normally use a lighter mascara.
I have blond lashes and at the end of the day no blonde tip appear: so superior wear, absolutely no smudge.
A must have
Amazing mascara! The best GA's ever made. I've tried the Soft Lash (good but not great) and Maestro - Obsidian Black (which is very good). What makes this an awesome mascara, better than Maestro, is that it curls/lengthens very well. It applies like a dream - has a full brush and the formulation applies and adheres well. It doesn't leave your lashes clumpy or hard either. I curl my lashes with Keven Aucoin's lash curler, apply GA's mascara primer, then I apply this mascara two quick full coats = gorgeous lashes. Comes in four colors - black, a red or rouge color, steel grey, and dark bronze brown. Oh by the way, go to GA's site, giorgioarmanicosmetics.com to see how do apply makeup, eyes to kill, and night-time looks. Good "how to's"