If there is someone out there tryna sell you a straightner buy saying its just as good or better then a GHD they are lying YOU CANT GET ANY BETTER. im a hairdresser i would no!
of course if u straighten your hair everyday its gunna cause damage!! but u shouldnt have to straighten everyday with a ghd, if u straighten clean dry hair it should stay straight till you get it wet again.

its an expensive buy but if u have thick coarse hair and u want it to look and feel silky smooth u wont regret spending the money!

i originally thought this was better than sliced bread, but i sing a different tune now. i find as a high powered straightener, my 2" CHI performs better. as for the flips and fun styles, this can create them but it always leaves my ends looking fried and puffy this way. i like this iron for travel but as for performance, i have found it over-rated.

I have used the IV in pure for a few months now. And it does speed up the amount of time it takes to straighten hair. It didn't leave my hair soft like my other brand straightener. But, here's the down side: it really HEATS up! I'm not sure this is a really good idea for your hair, especially if you are straightening hair almost everyday. Never in my 5 years of straigtening have I actually burned my hair, but it happened with this styler. (And I did use a heat protectant) I didn't even realize it until I brushed a side of my head and I literally had clutches of hair coming out. As soon as I realized what had happened I dumped my straigtener to the trash. It's never worth it when you are hair gets damaged like that. Now it's going to take atleast a month to rectify the damage I have done to my hair. Just a word of caution. Be careful if you are using this.

These are the best I think. I've had quite a few straighteners, but these are just fabulosa! I had to be persuaded to for fork out the money but I'm so glad I did.I got the Holiday set with the new IV styler, with bag,heat protectant pouch and makeup bag. I also got 4 trial size products and clips.Still use the bag for toiletries when i'm at work,It's quite cute. Make sure you use a heat protector though because these are rather hot. You can curl, flick,straighten,add height and volume and generally just expeiment with your hairstyles. They come in 3 different plate sizes, a thin one for short hair and fringes,the normal sized one and one with wide plates for really thich or afro hair.They even cool down and bleep if you've forgot to switch them off after a certain amount of time.Great for me whose miss forgetful and could set my house on fire!Definitley recommended.
Treat yourself.You're worth it!

Definitely the best. All the top stylists in my area use them. They are expensive but totally worth it. It just glides through effortlessly and never burns or scorches. Can't live without it!

Bloody expensive but oh so worth it.
Love the results (hair actually doesn't fry with this)
better last a lifetime

You get what you pay for. This straightening is simply the best. I have thick, full, coarse hair, and after using this tool along with a good silkening leave in cream, my hair is gorgeously straight.

This is the mother lord of all hair straighteners.... after using a drugstore hair straightener and simply trying this... you will shell out the 340$ CDN to buy it.
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With this hair styler... styler as in it DUSNT ONLY STRAIGHTEN YOUR HAIR!!.... you can give yourself tight curls, curls, straight, crimped, waved, flipped, and volumized hair with this one hair STYLER!
Its all about the technique you use.....
How does this work??
Well because the sides are rounded.... you can create soooooo many styles.
Its kinda like.... how can you curl ribbon with scissors?? Well you use the same technique to curl ribbon as you do with this styler.
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I have curly medium length hair... but even when I had long hair it took me 10 minutes to completely straighten my hair and when i'd come back home after school even though I walked to and back from school in foggy or misty weather it would stay pin straight.
This is love I tell you....
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I have dropped it.... everyday for the last half year... its still alive and working! But if something were to happen to it... and for a odd reason my ten year warranty didnt pull thru.... I'd buy another!

I LOVE GHD
ive had 2 of these babies....and im in love with them, i have to use them everyday, and the styles you can do with them is unbelievable.....i brought the old stylers in 2005 and they broke after 3 years i think i abused them a bit too much :P but then i brought the hot pink ones they were limited edition and cam out 2007/2008 i got them in july 08....they are worth buying, and many people say they are the same as chi in america, i cant live with out mine so yeah go and buy one !!! X

I bought the DARK edition.. i LOVE IT! not only does it look pretty.. it makes my hair amazingly awesome! :) I have a Chi, also adore that, but i love that my GHD comes with a heat-resistant case.. :) but come on.. who the hell is gonna watch the dvd.. ? haha