Wow! I am impressed. After reading so many positive reviews I had to try this. I decided to go to the closest counter to me and they only carry three of the colors! Looking at the colors on the Shiseido website I figured I would be SP10 or SP20 but the girls at the counter put the 20 and 30 on me and I ended up choosing SP30. I am pretty fair but I liked the more yellow undertone of the 30. It is actually a great match. It is weightless going on and does dry quickly but it's not a problem for me. I have been using Teint Idole for some time now and I do still love it but this is definitely the replacement for daytime. I have used many different tinted moisturizers and foundations with spf but this one is truly amazing. I will probably wear this year round during the day...I love it. I had it on for about 16 hours today and it looks good still! Seriously. I have finally found my HG. YAY!

I also saw the review by LisaSz09 on youtube she made this product sound to good to be true, but I needed to check it out for myself so I bought this a few weeks ago, wow wow wow this product is amazing it does everything it say on the bottle I use it with a sponge and it works great as LisaSz09 Does, I am a foundation junkie and was on the hunt for the perfect foundation i have tried high street brands to top end brands like korres wild rose , chanel, dior nude , i have found my HG , this product says on all day until you wash it off , I bought this in sp60
I am so pleased I found this product I will never buy any other foundation I so happy with the results :>)
I have now felt this has been drying out my skin so no longer using this 8th Jan 2010 so disappointed continued >>

Great stuff! I also was turned on to this by LisaSz09 on YouTube. I never would've tried this product, otherwise. The only gripe I have is the color- it is a yellow based foundation, I got a lighter shade, so I think you could make it work that way if you have pink undertones, like I do.
I love the package- squeeze tube, which I love next to a pump, this is the next best packaging. I love the finish- it's not shiny - it's a matte finish, but not so matte that leaves you looking chalky. Blends like a dream, covers very nicely with just a little bit. Plus, it stays put. I'm really happy about the high SPF it has. I have been using MAC's Prep & Prime SPF 50 under my makeup, so now I can skip that step if I'm in a hurry. Go try this if you have combo or oily skin! continued >>

Love it! This foundation provides a very matte finish that stays all day. Realistically, after a day in the middle of hot, humid summer, your makeup is not going to look the same as when you put it on in the morning but with this foundation it at least still looks good. I got my bottle for $29. I wouldn't pay that much for MAC SFF but I have a lot of faith in Shiseido so after watching LisaSZ09's review on Youtube I got a bottle of this. I've used it for about a week and it's great. I haven't had any problems removing it with my normal cleanser. You only need a very tiny amount, since it's very fluid and spreadable. Also I really prefer using my fingers to apply it because I find that the sponge can just soak up the small amount you need before it even gets to your face. FYI in MAC Studio Tech I'm NW15 but I have a tan now, so I got SP20 in this one. In wintertime I'd probably use SP10. Even though the SP20 is slightly yellower than SP10, it blends with no problem.

i love this foundation! i have rosacea and had a hard time finding a foundation that doesn't settle into my pores, hides redness, and doesn't pool in areas after hours of wear. i also have acne/oily prone skin and it hasn't broken me out and covers so well without looking cakey. it also doesn't irritate my skin and protects skin from the sun.

Best best best foundation I ever had!!! i'm not using anymore dior, estee or i.d bare foundations, this one much much better. SP 10 is completely suitable for my very fair skin. High spf, matte finish and staying power all are perfect, anymore i dont want to use other foundations. Thanks Shiseido, lastly i found my HG foundation thankssss!

My HG summer foundation. It's perfect for my oily, acne-prone skin. The staying power is amazing, even in the heat. I'll take it to my 4 week malta vacation :). Perfect for a flawless holiday look if u don't wanna go naked to the pool or beach :). It's non-comedogenic, but make sure to wash it off thoroughly!! To sum up:

* great staying power
* mattifying
* non-comedogenic
* great staying power (even in the heat)
* great coverage

...LOVES it!!

This is the most mattifying foundation I think I will ever use. It felt like my face was being sucked inwards and it stayed like that for the entire day. I couldn't believe how great this foundation looked as well. But it was so incredibly hard to remove that I broke out really badly after a few days of use and had to discontinue. If you can effectivley and gently remove this foundation then it will be great for you. I can't be too harsh with my skin or it becomes unhappy!

After hearing about the good reviews for this product, and also wanting a water-resistant foundation, I came across this....

1. SPF 42!!! woohoo!!! this is brilliant for me. I can wear this all day during hot hot weather and not burn my face. Not having to worry about sunscreen and the blemishes are nicely smoothed out.

2. I put this product to the test while being at the pool for 5 hours. Nothing got wiped out and my fae didnt get burned at all.

3. The coverage is perfect. Not too much, not too sheer.

4. The texture and sell feels and smells like a light foundation, no treaces of sunscreen at all. I dont use the sponge, my fingers is all i need.

4. IT IS a bit pricey, but if your looking for a practically water proof foundation thats light and has good coverage, I would definetly invest in this.

HOWEVER
There's not much of a colour range when chosing your foundation, they should bring in more skin tones that arnt just yellow based.

I really really do like this foundation. Like the others I was looking for a daytime foundation with SPF and excellent coverage for combination skin. I found it in this....a matte feeling foundation which covers well as the pores on my nose disappear and it does last all day. To be pinickity.....i don't like the smell and it feels a little drying. It also takes a lot to get rid of it from my face i.e. oil cleansers etc. Plus the bottle is a little small for the price but atleast its plastic so it won't break if i drop it. Additionally- don't get photographed with it on because your gonna look really white. Hey,....nothing is perfect....but this certainly comes close. Very very near HG material! EDIT: demoted, one lippie subtracted....i now never reach for it and prefer my NARS SG foundation.