I work midnights, so I usually put my makeup on around 2:30 pm before I pick my kids up from school, then I might snooze a little before going into work for 11. My first test with it I couldn't believe how well my eyeshadow held up. By 2 am (12 hours), I looked in the mirror and barely a crease! My foundation had melted off hours before but my eyes still looks fabulous!
I've tried other eyeshadow primers but always come back to UD!
The only eyeshadow primer that has ever worked for me. I usually work long hours, and I have no time to freshen up my makeup throughout the day. When I wear this, I don't have to worry about creasing or shadow/liner smudging/sliding off right away. I actually tested this, and found out that when applied under a natural smokey eye(using taupes and browns)with liner, it lasted approx. six hours before the shadow started to fade slightly.
Awful packaging though. Both the tube and the one with a doe foot applicator doesn't seem useful. I feel like a lot of product goes to waste. But I guess the tube is the better option.
This stuff is good. I loved it for a long time. It definitely keeps your eyeshadow from creasing and makes the colors show up way more pigmented. My only issue is that on the inner corner of my eye where it gets dry, it has a funny texture. The coverage is decent. The only reason for an average review, is because i found that MAC paint pots work so much better and have amazing coverage. Sometimes I will layer this over a MAC paint pot so that I have the coverage on the lid and then a good base for the eyeshadow to stick to. Overall, good product, just not holy grail.
I can't imagine ever putting on eye shadow without using this first. This primer has totally revolutionised my make up.
I have deep set eyes and a fondness for matte eyeshadows. Not a good combination: while shimmer shadows are prone to slipping, matte ones are prone to creasing of the extreme kind. This product prevents both slipping and creasing, and when I use it my matte shadows are as flawless when I remove my make up as they were when I applied it. It's easy to see why there are so many lovers of this on here.
It goes on almost invisible, but with enough blurring to mask lid discolouration and veins. It dries into a smooth layer over the lid, and shadow applied on top is easy to make smooth and even, and to blend.
It's important to let it dry first for best effects.
Also, it's important not to over load the layering of the eyeshadow: if you are using a light shade to highlight and a darker shade on the lid, don't use the light one to create a base under the darker-it will start to negate the effect of the primer.
A note about packaging: the old version has a wand which was a nightmare for both hygiene and value (having to cut open a product to get at the last third is not great) but the new one has a needle nosed squeezy tube instead which is so much better.
I couldn't recommend this more if you find your lids cause creasing.
This stuff is absolutely fabulous. I did some research before hand as initially I was thinking of getting Benefits primer but that doesn't seem to be as well regarded. In the end when I went to get my Naked3 palette Debenhams were offering £10 off another products when you bought from a selection of best sellers (of which the Naked palettes were part of). In the end I got this for £6 instead of £16 but I would have paid £16 for it. My only gripe is that it's SO good, occasionally, as I'm still a shadow novice, when I try to apply some it holds it tight meaning I can't blend away bad placement. But that's my problem so I didn't factor it into my rating as that would be unfair in a product performance review. All in all my shadow doesn't move all day and I am exceedingly impressed. Good value as will last for ages as you use so little. If you are big on eye shadow it's a 'cannot live without' product
I received a good sized sample with the Ammo Pallette which is what sold me on that in the first place. I have tried skin primers on my eyes and this just works better. It is in a tube and has lasted awhile. When I run out, I will likely get the primer in Sin because I love the colour. I love the tube because it seems to go on forever.
I have super oily eyelids that just suck up anything I put on them. This usually leads to creasing eye shadows, patchy eyeliner, and just general nonsense. This primer has completely changed my make up routine. It has a silky smooth, lotion-y texture that dries clear and absorbs quickly into the skin. My eye shadows and eyeliner stay in place ALL day when I prime my lids with this product. It even makes my cheaper eye shadows look better and stay on longer. A $20 price tag is nothing to write home about, but a little bit goes a long way, so one tube of this will last you AWHILE. Overall, a great product that I will definitely repurchase in the future. If you have oily eyelids or you have trouble with your eye shadows staying put, give this product a whirl!
Remember when your shadow ALWAYS creased and you had to try to smooth it out with your finger?
Ya, not any more with this stuff!!! It's THE BEST! Used it for years, and with good reason
i absolutely love this stuff!!!! for several years i have suffered from my eye shadow creasing and eye liner transferring to the top of my lids (i have extremely oily skin).. just when i thought there was no hope, i found this! what a complete life saver. i put this on my lids right before applying eye shadow/liner and it keeps everything in place for at least 12 hrs.. no lie. highly recommend it :)