I like the Diorshow mascara, but not its high price. I love this Full and Soft mascara as an alternative. It adds volume to my lashes without drying them out like many other mascaras. I also like how the wand is not as thick as the Diorshow. My lashes are pretty short, and with a thick wand, bits of mascara always ends up on my lids. I've tried this in waterproof as well, and while it does last longer and holds the curl better, I like the softer/natural texture of the regular one much better. It feels almost like Clinique's naturally glossy mascara. Used this for almost 3 years now... definitely recommend this product!

I had read such good reviews on this drugstore product that I had to try it. First, I thought the packaging was better than other mascaras because it seemed to be tighter around the brush, so more product was coming off and not being wasted. Second, the actual mascara does thicken your lashes, but I didn't feel it softened my lashes at all. Some length was added, but nothing to shout about. I would recommend this product for those with thin lashes, or to use under a lengthening lash. I used it under the "sky high curves" mascara from the same brand, and it did add a little bit more length and thickness. Will repurchase.

I really like this stuff a lot. I have tried many mascaras and they never gave me the long and full eyelashes that this gives me. I started using this around 2002 or so and I have continued to use it since then. I have tried many other mascaras and I must say that they definitely fall short of this one! I would suggest anyone giving it a try!




I am still using this in 2011. Still my fav mascara :)

just bought this mascara due to the reviews ive read and yes it is totally worth it!!! its soft, not full but gives your lashes a nice look.. overall i like it because its pretty good for a drug store mascara

So I bought this when I was rushed and just looking for a cheap, good replacement for my Dior show and Bad Gal Lash when I was away for the weekend and left them at home accidentally. This has served me well, and I love how soft my lashes are with it, but I don't feel it completely gives me a pop Wow factor like Bad Gal and Dior show. Great for everyday.

This is one of my go-to mascaras. It's an excellent mascara that pretty much does it all. It makes my eyelashes look so full, beautiful and natural-- no clumps or anything like that. My only issue with this is that it dries out so quickly and loses it's pizazz after like 2 weeks, which is ridiculous. However, even that's not enough for me to take off a lippie.

I use this in waterproof, and it isn't my everyday mascara, doesn't give much volume or length... but... it is soft and natural looking and for casual daytime things works really well, colors my somewhat pale lashes, and looks really natural

worst mascara I've tried, I am not that picky when it comes to Mascara and since the mascara should be kept for two months so I just prefer something cheap, and can throw it away, but I don't know why people are so rave about this,
the brush comes out with lots of mascara, and clumps, my eyes are so messy,
never buy again, definitely

I have over a dozen mascaras in my arsenal of beauty products, from drugstore to high-end brands, and this is almost the only one I ever reach for. I have the waterproof version, but even though waterproof mascaras are generally stiffer and clumpier, my lashes are always full, soft and very long.


I love this because it's so cheap I don't feel bad about throwing it out half-used and replacing it at the three-month mark. (I can never buy my favorite, Diorshow, because I'd savor it for years, and then I would get eye infections.)


This is an awesome drugstore alternative to (in my experience) BeneFit's BadGal Lash.

I have wispy, thin lashes, so I was hoping it would give me a natural, full lashed look for really low key days. (I like to have more dramatic lashes during most days.) I think this mascara might be great for you if you're looking for a natural, not made-up look and already have long lashes. Definitely "Soft" because it was the opposite of making my lashes crunchy. But the full- not so much. Maybe if I had long, sweeping lashes, alas.