I have this in C1 (rose ivory). It is probably the closest shade match I've ever had for my winter pale skin (I'm NW15-20 for reference). Coverage is medium. I use this with a foundation brush and I find that it is very liquid but dries fast, so you have to be quick to blend it in to avoid a mask-like effect. Unfortunately the formula doesn't really work for me, I can "feel" the foundation on my face during the day, makes my face a little itchy.
Can't really complain about the packaging since I have the European version that comes in a bottle with a pump. I think I will keep looking for a similar shade in a slightly more moisturizing formula.
This is my cheap stand-by foundation, until I can find my HG foundation (can't wait). I use it mainly because the Warm colors match me very well, and it's very hard to find foundations that work with my confused tan Asian skin. I do find that coverage is adequate initially, but I do find myself in need to reapplying every couple of hours if I want to cover up really dark blemishes. I have oily skin and it doesn't seem to make it worse or better. Again, it's just a placeholder, and it's cheap so I don't mind putting it on all the time.
If you have normal skin, not overly dry nor overly oily, and can develop a technique for applying this very sheerly, then you might well be satisfied with True Match. What I like: The large color selection, divided clearly into Cool, Warm and Neutral undertones. True Match is particularly good for very light skintones, lighter than served by MAC and other brands -- I normally wear something like NC15 in MAC and would wear N100 if they made it. Turns out N1 is my match in True Match -- looks right even in the brightest sunlight. I also like that stores run regular BOGOF offers for L'Oreal foundations, so I was able to justify grabbing up several colors to try at home. What I don't like: The cakiness of the formula on my skin. I'm only slightly dry-skinned, and yet I had trouble getting this to look natural over my regular skincare and sunscreen. I finally got a somewhat sheer look by using a fairly damp Blue Peep -- but that of course uses a lot of product. And then, freakishly, it turns oily on me with wear. And I'm NEVER oily. Other foundations go on more naturally with less fuss. I'm also not crazy about the pump-less bottle -- not very sanitary. I ended up returning all my trial True Matches for a refund at Walgreen's.
This stuff is good, I used it almost everything, but I need to mix it with a moisturizer, but that just b/c FL is too dry for me. It matches my skin well and is smooth and creamy. : ) For the price it's very reasonable.
I used CoverGirl Clean foundation for years and was reasonably content, but when I tried this... WOW! I am retiring my Clean and buying this forever. It matches my skin perfectly (I use the cool Alabaster shade, in CG I used classic ivory) and goes on much more matte than the CG. Also blends way better- almost to a powder finish. Can't even tell I'm wearing it! With my old foundation I would get visable lines when I put on too much, which is a problem I haven't yet had with True Match. The coverage is great too, though I still need concealer for pimples it covers redness and minor imperfections well. I find it stays on well too, even though some other reviewers seem to have a problem with this. My skin is not very oily, so maybe that's why.
I also use the pressed powder when I feel I DO need a touch-up. Nothing works better! Both of these True Match products are mainstays in my makeup bag for life!
Ps- The foudation also has a little SPF, which is always a plus!
UPDATE 10/31/12- I have recently decided to no longer purchase any products that are made by animal-testing companies. L'Oreal is one such company. Therefore, although I still love this product, and have used it consistently for many years now, I am changing my "buy again." I am now on the hunt for a new HG foundation. Take that as you will.
I really like this product. I am C1 or 2 depending on the year. The coverage isn't exactly what I want though. I usually use all my liquid foundations as primers for my mineral powdered foundation, not alone. Alone, this produce covers fairly lightly. I have very rosy cheeks and I like to be able to cover that easily. I do find that if I put on a green cover stick underneath, this foundation underneath looks pretty cakey overtop. I think you would need to use a liquid concealer underneath in order for it to look ok.
Yuck!! When I first put it on, the color was great and it looked good on. Two hours later, Yuck!! Cakey, wearing off and my face was oily. It was only $8 at Target. I guess I got what I paid for.
for the price its great. it stays on all day long and its easy to mach it with your skin tone
*UPDATE* The staying power of this foundation sucks. It starts to get real slick in only a few hours of wear.
I have been severely breaking out lately and wanted a liquid foundation with full coverage that still looked natural and wasn't heavy on the skin. After trying Dermablend, which had good coverage but felt super heavy, by the end of the day I had a greaseball of a face. Gross. Then, looking through my stash I decided to give True Match a try. When I first bought it, it was summer and I was much tanner so I put it away for use when my tan faded. I applied with my MAC 187 (a must-have if you use liquid foundations, btw.) and all I can say is WOW! It covered all my breakouts, scars effortlessly yet still looks natural enough. It does not control oil and I didn't expect it to. Nothing an oil absorbing sheet couldn't fix. For reference, I use W4 for my NC30 skin.
I really like this whole line of products. I find that this liquid goes on smoothly and blends very well. Excellent skin tone match for me. I don't like the packaging since it's hard to get the right amount out of the bottle. Otherwise, an excellent choice in this price range.