i think this lipstick is absolutely gorge, prime ur lips, use a darker lipliner, i use chestnut by mac or burgundy by sleeek and put ur ruby woo all over! it comes out very nicely and i think i actually prefer how it looks after been worn for a couple of hours.... however its seriously matte (which makes it better for daytime wear) and would not be enjoyed by people who like glossy lips.

Pow! In your face. I love that about Ruby Woo. It screams, "Hey! Look at me! I am way bolder than you!" But seriously the color is spot on. And boy is it perfectly matte. That being said, it is very dry and takes some effort to glide on the lips. I can only imagine how much harder it will be to apply when I've had it for a while. This can be remedied with a primer or chap stick, so I don't think I'll stop purchasing. The color is so flattering and it lasts! It does not feather on me, even without a primer or a liner. I just had a cheeseburger and a drink, and it only faded slightly in the center of my lips, and there was no ring around the cup! It has exceeded my expectations thus far. I love you, Ruby Woo. Except you feel like chalk on my lips. Oh well, you're sexy so it's only a minor bump in the road.

I can't believe the poor ratings below! I love a good red lippie and this is my favourite so far. It is a true red with cool undertones. When I first saw it I passed over it in favour of Russian Red. This time around I was a shade braver and went with this.

It is very dry and drying so you need to treat your lips well before applying. Also a bit of liner is going to keep this from feathering. I love hove this compliments my cool skin tone. I'm NW20 at the minute but a bit lighter in the Winter and have dark hair. It's great for that vintage sort of look.

Not for the shy and retiring. It's a bit of a head turner - in a good way!

I was a little bit disappointed at first that it wore off easily around the corners of my mouth but a little bit of preparatory work and a good lip liner helps solve this problem.

Worst lip stick ever! I know everyone loves this, but I think it is so overrated. It's chalky and makes your lips so dry and look chapped even after an exfoliation and moisturise. It's a blue-red which doesn't suit my NC20 skin at all. It smooches (technical term) everywhere too, all around my lips and I look like a clown. I actually recycled this in a Back2MAC even though it was almost full. I just hated it. Lady Danger is my HG red lip stick. It's a 'Matte' formula as well but does not dry out like Ruby Woo. It is also a lot brighter and orange based.

I have been trying out red lipsticks for years. YEARS.
I would always like them in the store, then I would walk out, take pictures, see them in my mirror at home, and just dislike it. I would put up with it because I love red lips, and the lipsticks looked okay on me, but something always was off about them.
Then I found Ruby Woo. This is my holy grail of all makeup products ever.
Let me just start this off by saying this lipstick is NOT for those who have dry lips that are susceptible to chapping. This is a very dry formula, which I like because very matte, and doesn't budge an inch all night. It also looks like a old Hollywood star lip to me, and I don't need to use lipliner or anything.
If you want a matte red lip, but want a less dry formula, try Russian Red from MAC, which is a similar color, butt not as bright in my opinion as Ruby Woo.
I love love love Ruby Woo. I cannot express how much I love it. If it was legal to marry a makeup product, this would be the one.
When I'm lazy and don't feel like doing intricate eye makeup, or putting on eye primer and eyeshadow and the whole 9 yards, but want to look faboosh, I just do my foundation, a bit of powder, a bit of highlighter on my cheeks, and a pinch of blush. I slap this on my kisser and BAM. I look fresh to death.
I used this on my friend with thin lips, and she looked so bombshelly, and it didn't really make her lips look small, she looked pouty and nice. It looks so good with a little bit of highlighter on your cupids bow. BOOM. Yesssss gurl.
http://myraculous.tumblr.com/

I LOVE this lipstick! True it is a battle to put it on but the secret is that use a lip primer before putting it on your lips. I use prep+prime for the lips and I let it settle in for a minute, then put on ruby woo and it stays in my lips for the whole day...it also intensifies the color and does not dry out my lips at all.

This is my favorite lipstick of all time and I would repurchase it over and over again!

It's a pretty red but it's dry (as people have said). I also have the hardest time getting this to keep put. It feathers so badly on me that I rather just not deal with it.

I much prefer Red She Said to Ruby Woo. I'll most likely finish my tube eventually but I won't repurchase. There are just so many better reds out there.

A lot of hype is really given to this lipstick. Honestly, I think it's extremely overrated. My interest was first sparked when i saw a friend of mine wearing it and she looked amazing with deep luscious red lips (but now that i think about it, it was 11pm and let's just say i wasn't in the most sober state). Nonetheless, i asked her what she was wearing and she told me Ruby Woo by MAC. After doing some research and reading "rad reviews" on it, i decided to try it out for myself! So off to the MAC store i went. When i was testing out the lipstick, it was close to impossible to apply due to it's extreme matte texture. Looking like a complete idiot trying to battle with the lipstick i decided to apply some chapstick and start over. After what seemed like a decade, i decided that this was NOT the lipstick for me. It seemed too orangey on my lips and looked plain disgusting. I give credit to the owners and users of this lipstick, but for me, it's a NO GO!

It's soooooo dry! I wanted to warm it up with a lighter so I could put it on! I had to go back and forth over my lips a million times it seemed. It wasn't bad when I finally got the color on, but it needed something so I put some clear gloss on over it and BAM! Normally I don't do red at all, but this is the red to wear if you don't like red. I also felt very professional with this on. A def must have in your collection. This color is sooooo pretty on me! I'm in love!
UPDATE: Although I love this color, it's annoying how many times I have to go back and forth to get color. I've been using it with my Wet N Wild 911D just to get the color I want. I'm keeping it, but I'm going to see if Russian Red is better.

I'm NC50 and this is my go-to red. I'm not the type of girl that only wears red for a night out. I wear red lipstick to the grocery store, library, work, and many other places. Everywhere I go this lipstick gets compliments. Previously, I had tried Viva Glam I (too much of a brick red), Russian Red (too yellow), and Lady Danger (I like it, but it's too much for the daytime). I always come back to this. I hear often that it is too dry, but if you properly moisturize your lips it should work just fine. I did notice that Ruby Woo has a drier texture than Russian Red, so if you're used to Russian Red then Ruby Woo just might be too dry for you. Overall, I recommend this color to people with cool undertones and I think WOC who are afraid of red will like this color, too.