I was so sad about this purchase. It ran on me...I had heard so many good things too. Boo!
One of the sales gals at Ulta had the most perfect-looking eyeliner. I asked her what kind it was and she kind of whispered "Wet 'n' Wild." WHAT?! I was shocked. Isn't that the cheap, crappy brand for pre-teens? The results on her eyes looked amazing, thought, so I trusted her and made a trip to Walgreens to try it out. I bought one to start: black. I loved it so much I went back and bought two more in different shades. The stuff is amazing, lasts and lasts, doesn't flake, goes on smooth. I'm a fan. And inexpensive too! Love this liner.
I love this! Its got a wonderful fine tip that makes it easy to draw delicate lines.
Stays all day. Will def buy again
*update* Its def not waterproof and I have watery eyes so this didnt last as long as I need it to do
I was hesitant to try this because I previously purchased the H2o proof version which was horrible! But I trusted MUA, got the black, and was not let down. This is a great liquid liner in color, texture, and brush applicator. I am excited to get the purple and brown ones next.
I got this in dark brown, I've overall quite pleased with this eyeliner. It stays on all day (even though I have oily eyelids), and comes off easily with makeup remover.
The only thing I don't like is that it's a little thick and "goopy" lol. It kinda gets in my lashes when I'm trying to apply, and it doesn't dry very fast either.
LOVE this. So cheap, wears well, the consistency is great, the brush is easy to use. My only minor complaint is that for whatever reason, getting into the outer corner of my eye before making the little wing is difficult. This is probably the fault of my technique, though. Seriously unbeatable for the price. I hope they make a grey color in the non-waterproof formula.
I bought the purple and blue colors a few days ago because Walgreens was having a half off sale on Wet and Wild. I really only use them as an accent on my lower lash line, and for that purpose they are excellent. The colors are not perfectly opaque on the first coat, and the brush makes drawing a thicker line difficult; but I was kind of looking for a thin line of subtle color, so I liked it. I put it on in the morning before I went to work and it lasted a good ten hours without budging. Also, the packaging is VERY sturdy; I dropped the purple liner in the parking lot and someone ran it over, and the bottle held up! There is a fold in the bottom now, but nothing leaking and it opens and closes just fine. I would probably not use this as anything but an accent color, but for the price it is excellent.
I bought the Plum (purple) color and was very disappointed but what do you expect for a couple bucks? This stuff has a watery, horrible texture so it doesn't go on smoothly and doesn't show up if you manage to get it on your eyelid. What I did manage to get on, disappeared after a couple hours, flaking off. Horrible purchase!
I saw Wet 'n' Wild Megaliner Liquid Liner in Plum at my local grocery store. I've always wanted a liquid liner in purple, and for $3.19, how could I turn it down?
I immediately applied it when I got home, and I have mixed feelings. The packaging is on the smaller side, but what do you expect for three bucks? The brush was perfect for creating thin and thicker lines, but the pigmentation was pretty lousy. Luckily, the formula dried on the faster side, so I was able to apply one coat to each eyelid and go "back and forth" to each eye, adding coats (a total of four!) until I got the color payoff I wanted.
The color isn't a plum -- I'd say it's more of a medium, cool-toned purple, almost a deep lilac. It's very pretty on my N20 skin, though, and I love it!
Would I repurchase? Maybe. Even the lure of a very inexpensive, pretty colored liquid liner isn't worth the time it takes to apply four coats. I'd rather shell out $20 for a more pigmented formula. However, I do not regret purchasing this, because it gave me the chance to test out the wear-ability of color for my complexion, and now I know what colors to buy in the future. I'd recommend it for bargain hunters and people who want to try a colored liquid eyeliner before committing to purchasing from a high end brand.
Edit: I'm dropping with from 3 lippies to 1. I applied several coats this morning, and four hours later, it's flaked off and disappeared significantly. I wouldn't recommend Plum Liquid Liner, even considering the price. Spend another 3-5 dollars and get a better quality drugstore liquid liner.
dark inky matte black, doesn't flake, goes on smoothly, very easy to draw fine brush tip, surprisingly good for how cheap it is! i usually dislike how harsh liquid liner looks, but I think it's because i wasn't able to draw it on finely to my monolids. this applicator is great for precision and even on my greasy lids this lasted for 6 hrs before I took it off and even then it looked great. the only downside is that it isn't waterproof or water resistant but it holds up to moisture better than a lot of similar liquid liners that i've tried. i would defn buy for those days where i don't want to go for gel version but want a dark defined eye look. however i wouldn't wear it out dancing unless you don't sweat! now i'm interested in investigating the brown (shimmery) looking liner.
**Edit: although i still adore the dark, inkyness of this liner and the ease of the brush for the perfect winged liner, i can't get over the fact that it isn't waterproof. i did a test to simulate how it would last in the rain by spraying my eyes with a squirt bottle, and two sprays later it started running down my face. while it did last through a light mist, i kept feeling paranoid that it was going to run, and rushed to the bathroom to check. i've decided i can't keep running to the bathroom every time there's an unexpected storm or mist and hope that it doesn't run down my face. it also smudges after some 6-8 hrs in the inner corner, which is one of the biggest issues i have due to the shape of my monolid. i opted for a waterproof liquid liner--maybelline ultra liner--which i adore!