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Liquid - Rimmel - Lasting Finish 25 Hour Foundation [DISCONTINUED]

rated 3.8(640 reviews)

  • Average Rating: 3.8
  • 72% would buy again
  • Package Quality: 3.8
  • Price: $$

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This product has been discontinued

rated 4 of 5 on 7/2/2013 2:05:00 PM More reviews by 3offthecharts

Age: 44-55 Skin: Combination, Fair-Medium, Warm Hair: Brunette, Wavy, Medium Eyes: Blue

Due to a financial downturn, was looking for a replacement for my long-beloved EL DWL. Scrolled through some reviews here and decided to give this a try rather than continuing to go barefaced.

I am not a perfect blend to EL Intensity 2.0 and use 3.0 in summer. Not much more shade choice in Rimmel, but found that the 201 (Classic Beige) was a perfect match for my mid-summer skin. Big thumbs up on match.

After wearing briefly after buying, I took it for a full day test drive the next morning. I didn't notice anything odd smell-wise, though it was very clearly drugstore stuff. Application was simple with fingers or brush, blended in well. It felt smooth, almost gel-like compared to liquid product or the DWL. Coverage was excellent-in fact, I went a little too heavy with a basic application and had to lighten my hand on subsquent days.

I had more time to work with it than I do with the DWL, which seems a bit drier on my skin. That should have been my first clue. While it did not change color throughout the day, I had shine breakthrough I wasn't expecting. Nose/forehead/chin blotting and a light brush of loose translucent powder were required 3 times in my 15 hour day. I agree with others that 25 hours would be stretching it a bit, I have found that the max coverage disappears after about 8-10 hours.

I did not give my overall impression as 5 lippies because of the oiliness and the disappointing appearance of cosmetic acne (1-2 blemishes) occasionally. However, for the price and skintone match, I can't beat this for a replacement for my usual. I will certainly continue to buy for now!

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rated 4 of 5 on 7/2/2013 3:01:00 AM More reviews by AlisiaL

Age: 30-35 Skin: Sensitive, Olive, Not Sure Hair: Brown, Other, Other Eyes: Brown

First off I am very budget conscious and always looking for a great deal and good quality rolled into one package. I recently switched from a mineral foundation to a liquid one in the last 6 months since I found out the mineral powder accentuates the rosacea on my cheeks. The first foundation, Boots No 7 Perfect and Protect that I tried is really good but it is too light for my summer skin coloring. A white face against a tan neck just does not look right. So after watching Emilynoel's review on Rimmel Lasting Finish 25 hour foundation I thought I would give it a shot. For sure my color is Soft Beige for winter but it is still a tad too light for summer, but it can be warmed up with a little NYC matte bronzer in Sunny and then it blends in well with my neck.
When applied with my fingers...I have to say I really like the feel and texture of this foundation on my skin, it is still light enough to where I really can't feel it on my face but the coverage is pretty good, a medium to full coverage foundation. Finish is slightly satin but not matte, so I have to set my T-zone with some powder, since that is the only area to get oily as the day goes on. The wear time on me is not bad but not 25 hours... considering my T-zone starts too look a little shiny after 5 or 6 hours and it has been hot but I don't mind touching up with some powder or blotting with some oil absorbing sheets. The smell is nice, it sort of reminds me of something herbal scented. It does not set too fast, which is a good thing for blending it to a flawless finish, yet the packaging is so lame that too much foundation will come out all at once if you are not careful. However, I do like squeeze tube idea, thought I just wish Rimmel would have designed the opening to be a little smaller.

Over all I would buy this foundation again... for only $7 it was worth the money spent and then some. :) I just wish Rimmel would put out more shades, the selection is pitiful but a great product nevertheless.

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rated 2 of 5 on 6/28/2013 5:50:00 PM More reviews by SandieRose

Age: 19-24 Skin: Dry, Fair-Medium, Not Sure Hair: Other, Other, Other Eyes: Blue

I have very dry skin and find this hard to apply even after I've moisturised, I use a little olive oil on my face before hand and it does wonders but rather than go through this trouble everyday, I'd rather find another drugstore brand that suits my skin. I think for oily skin this would be ideal seen as it dries quite quickly

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rated 5 of 5 on 6/28/2013 12:47:00 AM More reviews by lolliepoppies

Age: 18 & Under Skin: Combination, Medium, Not Sure Hair: Black, Other, Other Eyes: Black

I bought 2 of these as it was on a promo. And i love this product! I got natural beige w/c is the 400 one. I got complimented by my friend as my skin looked flawless!

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rated 4 of 5 on 6/20/2013 3:41:00 AM More reviews by MissMissyPerez

Age: 19-24 Skin: Dry, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Blue

I really like this product. It has a lot of coverage and is very thick.
My skin is dry so i do have to use a moisturizer first but this product lasts all day and night.
It does not smear or melt which is great!

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rated 5 of 5 on 6/18/2013 10:05:00 AM More reviews by lrachel

Age: 36-43 Skin: Normal, Other, Not Sure Hair: Brown, Other, Other Eyes: Brown

I will weep the tears of a thousand thunderstorms if this foundation breaks me out or otherwise freaks out my sensitive skin. I adore the finish. A-D-O-R-E. I am 39 and have pretty decent skin, but was struggling trying to find a foundation that wasn't totally matte (as I preferred in my life before fine lines), had a semi-dewy finish AND doesn't contain SPF (sunscreen breaks me out like crazy). This is it!!! Even my hubs commented on how smooth my skin looks while wearing. Fingers and toes crossed this works for me!

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rated 5 of 5 on 6/17/2013 6:36:00 AM More reviews by powdayoface

Age: 18 & Under Skin: Acne-prone, Fair-Medium, Warm Hair: Black, Other, Other Eyes: Brown

Skin Type: Normal-Oily, Sensitive when skin does not agree with certain products
Skin Tone: NC15-20 naturally, NC30-37 or 40 during certain stages of self tanning
Undertone: Strong WARM yellow undertones (yellow undertones can be cool too)
Skin Problems: One or two acne scars, light to mild active acne

I bought this foundation off because it is cheaper and I prefer the pump packaging that the UK is blessed with, as opposed to the cheap squeezy tube Australians and Americans receive. Sounds stupid, but I am a little bit of a snob when it comes to packaging, I like glass bottles lol.

I got this in the shade ivory and kinda guestimated by looking at swatches and heading into my local priceline and various chemist warehouses and swatching the different shades. However I do not know if the formula and shades varies from country to country as the packaging is different. I tested out different shades of the foundation and found ivory the best match for my natural skin, although it was still a tad bit dark. Nothing stark, just not a perfect match, but i wont be nitpicky about that. The undertone is quite neutral, quite pink on my skin, lacks the yellow i desire.

When the foundation arrived, I washed my face and put it on straight away. Application was everything I expected and I was very happy with it in general. Like other reviewers mentioned, it was tacky to the touch right after application, but i do not care so much about it. the finish is extrodinary, very very natural, yet still provides light-medium buildable coverage. i could probably get it to be full coverage after 2 layers, but cant be bothered to be honest. a light-medium coverage is sufficent enough for my liking.

I didnt wear it out that day, so I never got to test the lasting power, but the next day i wore it to school and it lasted pretty well. I didnt touch up or anything, but i did notice some breakdown near my nose and cheeks, generally where my foundation starts to rub off. This is very impressive, as even Estee Lauder Doublewear does not hold up sometimes.

This foundation bears the same distinct 'Rimmel scent' like match perfection and wake me up, a kind of floraly scent, which may offend some people but doesnt bother me too much. You can smell it upon application though. Dont be alarmed, as it does away after some time.

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rated 3 of 5 on 6/13/2013 3:31:00 PM More reviews by VillyVonka

Age: 18 & Under Skin: Very Oily, Fair, Not Sure Hair: Red, Other, Other Eyes: Green

I did not like this foundation! Stays on for maybe 10 hours and does not rub off, it could been a great foundation if it wouldn't give me these tiny weird pimples everywhere.Gives me acne after 3 days of using it, but it covers my acne and my scars so i will use it up. Would not buy this again!

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rated 2 of 5 on 6/10/2013 10:57:00 AM More reviews by pikerupert

Age: 18 & Under Skin: Combination, Fair-Medium, Cool Hair: Brunette, Wavy, Coarse Eyes: Brown

I bought this due to the glowing reviews and whilst I will continue using it for special occasions, I am not too impressed. The shade selection is pretty poor in my opinion and I normally love Rimmel foundations but this was different - gel-like almost, not really that liquid-y and so I didn't like that. But it's an INSULT to buyers saying it lasts 25 hours. I have very slightly oily skin and this would manage about 6 hours on me. This doesn't compare to other long lasting foundations like Colorstay and I just found this would start to melt very slowly but quite dramatically despite my normal/slightly oily skin! Not pleased.

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rated 1 of 5 top reviewer on 6/4/2013 5:22:00 AM More reviews by calooza

Age: 19-24 Skin: Acne-prone, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Hazel

I have oily acne prone skin, for reference.
I was looking for a decent coverage longwearing foundation, that wouldn't slide off my face in 3 hours and without spf for photographs...

It's a really thick foundation (thicker that revlon colourstay) and can be hard to blend. I prefer to use my fingers or i'll end up with streaks and unblendable dry spots of foundation on my face. So, i find it tricky to blend... It dries fast, you have to be quick blending it. Brushes or sponges don't work with this foundation. It's very had to blend, and it ends looking cakey. With my fingers i'm able to melt the product and apply it evenly, it looks very natural and provides good coverage. Also, it doesn't break me out.

As for coverage, it's definitely medium. It can be buildable, but i don't do that, because i don't want a mask on my face. I can't really feel it, but i feel it to the touch (if that makes sense). It can feel sticky, even with powder (that's a downside to me), after a few hours of wearing.

The finish is natural/satin. I like it. It doesn't look like a mask... It doesn't have much oil control (it doesn't claim it anyway) but oily skins can use it.. you just have to blot a few times a day.

It has less staying power that colourstay. I would say 8 hours top.

The colour is amaaaazing. It's my perfect match. I got 100 ivory, which is the lightest shade available, and on revlon i'm between 150 (buff) and 180 (sand beige). The undertone is yellow... so it's perfect.

I gave it 3 lippies because i like the colour, the coverage and the finish. I would not buy it again because i think there are better options for my skin type. I don't like the sticky feeling and it's not that longwearing on my skin... my skin feels really greasy after 4 or 5 hours... :-/ and not just on my oilier areas, it's everywhere on my face :( also, it tranfers!! i prefer soooo much more my revlon colourstay on the normal to dry skin formula.

It's not an everyday foundation to me, not even for a special ocasion. What's the point of using something that makes me feel greasy after a couple of hours?

To make it more blendable and "wearable", i've been mixing it with bourjois healthy mix or revlon colorstay.

I stopped using this crap. Makes me want to take it off after two hours of applying it. It feels like i have a paste on. I just can't stand it much time on my face, it slides off, and it just sits on the skin... i don't get why people like this :-/ such a waste of money... So, i only give this one lippie because i can't find a way to use this without wanting to wash my face right away... I think i'm done with rimmel foundations.

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