I don't know why, but I felt the need to try an eye shadow primer other than Urban Decay Primer Potion or Benefit F. Y. Eye, both of which work very well for my oily lids. Unfortunately this product reminded me not to stray from my tried and true. I tried this under plenty of cream shadows (MAC paint pots, Stila shadow pots and Bobbi Brown cream shadows) and every time my shadow creased by the end of the day. Under powder shadow it wasn't much better - after a few hours, my shadow appeared uneven and cakey. I will say that it dries fast and has better packaging than either UD Primer Potion or the Benefit, but that was about it. If you have normal/dry lids this may work, but if you're oily I wouldn't recommend.
Packaging is way better than UDPP. The only thing I have to say is, overall, it's compatible with most eyeshadows I've used but not all. I guess it's the ingredients but with certain eyeshadows, it still creases. It doesn't leave any stickiness.
This is great! Helps shadow stay longer and makes shadows appear more vibrant, all without drying out my lids like UDPP did. Easy to apply. Also much better packaging.
Got a sample size of this and must admit that I love it. It helps the color of my eye shadow show better and stay put. I will definately go out and buy the full size tube.
I adore this product. As a faithful Urban Decay Primer Potion user, I noticed that my supply was running low. What to do? I happened to be shopping at the Bay and noticed that they carried Too Faced products. I picked up a tube of Shadow Insurance and am very happy that I did. Despite the cost of 27CDN with tax, it has been a wise investment. I love the tube format and I use so little on application. I give it a little shake to prevent seperation and apply. This product is magic and allows me to wear my myriad of shadows and liners. It is definitely on the level with UDPP. Lasting power is fantastic. Highly recommended!
LOVE this stuff. I never used to use primer for my lids, and now I'm hooked. The plastic squeeze tube applicator is so easy to use, and it applies really smoothly. I don't want to sound like a broken record,so I'll just second everyone's positive reviews. =]
Everyone should own this. Just a little bit of primer goes a long way. Once you get low you can snip the tube and get every last bit of product so nothing goes to waste.
Shadow Insurance is FABULOUS!!! However, in my case it has to share the HG shadow primer title with UDPP. I tried Shadow Insurance during the summer and was not impressed so I stashed it away and went back to Primer Potion. I LOVE Primer Potion and have a couple extra tubes stashed away, but my skin is getting drier now not just because I'm officially getting old but also because my skin is always drier in cold weather so I finally had to get off the Potion since it was making my lids too dry and tight. I've been using Shadow Insurance and only Shadow Insurance for the last 3 months and I LOVE it! It's not nearly as thick as PP so applies easier and is not nearly as drying yet my eye makeup doesn't budge all day. If I were forced to choose between the two, I'd be more inclined to go with Shadow Insurance since it also has great packaging--soft plastic squeeze tube with a tiny applicator tip that offers great control over the amount of product dispensed--and I suspect that my lids will become too dry and delicate for PP very soon. I loved Shadow Insurance so much, I gave a friend a tube because I was so confident she'd love it but her review was lukewarm and now I really want to ask her to give it back to me because she doesn't deserve it if she can't love it properly. You know you've found a great product when you're willing to become an Indian Giver over it. Get yourself a tube today!
I've tried UDPP and it didn't work alone. I've tried Fyrrinae's Rice Powder primer, and that didn't work period. I tried MAC's Paints, Paintpots and Shadesticks, those don't work alone. And, I've tried TFSI and it doesn't work alone (but I love the squeeze tube!). This has worked for so many others - yet, it doesn't work alone for me. If I combine it with two of MAC's products my shadows sort of stay crease-free, but if you have lids that tend to be oily, I'd suggest trying something else.
Most people who have reviewed this product rave about it - and I agree. It is, together with UDPP, the best primer to use, and as others have pointed out, easier and more effiecient to use than UDPP. I bought my tube in April (2008) and I still have about a third left. And I use this religiously, everyday. I have also found the putting a thin layer on the lips before applying liptick makes most lipsticks budge-proof for a good few hours. So yet another reason why I'm never without.