The shade is good (it is as black as you could want an eyeliner, but perhaps the sparkling black, 'oil slick', may appeal more for a night-time look) and is very pigmented. The formula is probably its strongest aspect. It is very smooth and silky to apply, but it does not smudge. I don't know how they managed this, but I think that if you're paying for a premium product, it should deliver as well as this! Urban Decay's eye range is excellent, in my opinion, and I never feel begrudged paying for their liners, shadows and primers. I got a set of the 24/7 mini liners and use many of the shades regularly.
I like how the application does not cause tugging on the eye skin, and is manageable to remove, despite having good lasting power. Very, very good product - I don't know what more one could want in an eye liner (except, maybe, a lower price).
Really not worth it! It's not even that black, and it doesn't last at all. It is super creamy and blendable though. I just don't see what all the hype is about!
I gave this product a second shot because I lost my first one but it still doesn't work for me. I have oily eyelids and have tried all sorts of eyeliner whether it be gel, liquid or pencil. Right now I am using the MAC fluidline for my lash line but still on the search for something on my bottom lash line. This liner applies on great but smudges on me and fades away completely eventually. This product is not terrible but not for me since I don't always have time to touch up my makeup.
I got this from my best friend for Christmas, and it's my favorite pencil liner. My second favorite would be Feline from MAC, but this is even better. It's super inky black, doesn't smudge or budge, and looks great. Hard to wash off though. Will repurchase.
I'm so so on this product, it isn't terrible, it isn't great. It's fairly soft so it smudges out well however it it also smudges off. It also doesn't go on all that evenly. It is fairly difficult to sharpen so I had to buy the Urban Decay grindhouse to sharpen it. I think I prefer using shadow to line my eyes because it stays put better and is easier to apply.
It does stay on my eyes, but ONLY if I smudge it along my waterline with a pointy brush and some black eyeshadow. It goes on smoothly and it is the one eyeliner I always tend to reach for.
My only problem is that it is NINETEEN dollars for this eyeliner pencil. I had to take off a lippie because it's pricey, but it's okay because this eyeliner does work very well for me.
nice black eyeliner but doesnt have a good staying power even though it says 24/7 ha. it applies smoothly and removes amazingly well with waterproof or nonwaterproof make up remover. this will smudge when you step in the pool so be aware you will end up looking like a mess like i did ah
Runs, runs, runs!!! I hate this liner! It would smear all over my eye. Not a good look, literally!
I needed a pencil to use for my waterline. I heard the 24-7 Glide On Eye Pencils were smudge-proof and wouldn't budge when used on the waterline which isn't true at all. It only lasted for like an hour. Then again, I have quite watery eyes so it may work for you. It just didn't for me. But when I used this pencil on my lash line, it was amazing. The staying power of this pencil is great after you let it sit for a couple of minutes. The only reason for the lower rating is b/c of my disappointment that it didn't stay on my waterline.
I adore this product. I first bought this product about four or five years ago and it's been in my makeup case ever since. I must have at least two on hand at a time. I like to use this in my waterline, it stays better than any product I've ever used there , and doesn't run down my face like others have in the past.
This will always be my go-to eyeliner, it comes everywhere with me.
I'm looking forward to trying their new Perversion color as it's supposed to be darker than Zero, however, based on the reviews I feel like I'll always come back to Zero.
I would definitely recommend giving this eyeliner a try.