OMG i have finally found my HG foundation. I have tried them all and seriously money was not the issue. I was prepared to spend bucks for the perfect foundation. I have tried most of the chanel foundations, Giogio Armani, Bobbi Brown and NARS, This beats them all and i know results vary from person to person however it certainly worked for my tried combination skin. Seems to give me this fresh flawless look which i have been on a mission to find. Note that i noticed that this product is sold in the UK with SF 30 rather than SF 42. I prefer the SF 30 version as seems lighter and easlier to blend. FYI I am NC40 and shade SF60 was great for me,

I bought this foundation for summer, particularly for the beach because of the high SPF. The colour range is very limited. The foundation is quite runny, and if not shaken well seems to have separated. Easy to apply, but the coverage is quite sheer.

The SA told me it was water resistant, but to re-apply every 2-3 hours. It did not hold up at all in sea water, and my skin looked patchy within the first hour. It lasts all day if you keep your face away from water though, but you do need to blot occasionally.

I don't particularly like the packaging, and for the price and compared to other Shiseido products, the packaging is a little disappointing.

To include a suncreen, espcially one with high SPF, in a foundation is an excellent idea. I wish all foundations would include a high SPF. This foundation provides light to medium coverage and can look a bit cakey depending on which powder I use to set it. On me, this foundation becomes oily in my t-zone and it looks a bit greyish - I have the darkest shade (70). It's too bad that the shade range is so limited -there are only 7 shades available. This is an ok foundation but I don't feel it's worth the price.

Update: I dislike editing my reviews after I've already posted my thoughts on a product but I will have to say that I would repurchase this again. This still does not match my skin color exactly and I much prefer Revlon Colorstay's texture over Shiseido's foundation but I love that it has a high SPF and I've been so, so lazy lately. By using this foundation, I'm able to skip a step and omit applying a suncreen because this foundation already contains suncreen. I wear suncreen pretty much every single day and wearing this foundation saves me time so I will repurchase this. I just wish Revlon Colorstay would formulate a foundation with high SPF!!

I am not using liquid foundations anymore.I use mineral makeup and it works great with my oily skin and is healthier for it, I have definitely noticed the difference since using it.

But alas, mineral mu is not waterproof. So I bought this one after much research and reading of reviews on many different products- this is gold.

Thin but great coverage that doesn't feel suffocating for a mineral mu gal like me, and it didn't clog my pores or break me out- more importantly- it is superbly waterproof.

I did set it with a fixing powder to be sure, so can't vouch for it without it as don't know!:) I DID have to use concealer when I had spots, but that is fine with me as there were only few, and if it covered them all perfectly, it would have COVERED the rest of my face and looked like a mask, which I don't want.
So a little effort goes into this one, but is worth it. Hey, if you're already doing makeup, another few minutes of primping and special touches is nothing.

Stays great, didn't go greasy and shiny on my face, which is why I turned off foundations, because I found this a problem with my oily skin. And I am not a lazy girl- if I shine, I blot, buff and/or correct. But foundations usually smeared and didn't buff back in well.
This one does a dewy sheen, not bad if you don't get to check for a few hours, and blots beautifully, but needs a little extra added upon blotting.

Great packaging, but surprisingly small. Will see through use if it lasts longer than it looks like it will. Granted did not need a lot for a full face, but still it's SMALL and pricey in comparison to this size!:)lol

Will be returning this. Once again, because of such high reviews and raves... I caved in and got this. If you are olive, yellow toned, and in the medium range (NC30-35), and think Shiseido will have shades that cater toward your skin color... think again. The shade I got SP60, which is an appropriate deepness for someone NC35, but it's a very neutral, almost beige pink undertone. So if you're someone who always finds most foundations to be too pink, you won't have much luck with this. For me, NC shades in MAC are near perfect in terms of yellow-ness, so the shades in this foundation are definitely more pink in comparison. It'd make a great match for those with neutral or pink undertones. Oh, and if you're wondering why a Japanese brand has such pink shades... well, I'm not even sure this line is sold in Japan. Japan has a completely different line not available in the US (which has even more limited shades that are very pale).

The coverage is medium, pretty nice matte look. But won't cover very dark marks. I have new pimple marks and it did not cover them. Probably because the shade is so pink anyway. Kind of disappointed.

Pros:
1. Love the packaging. It works like a bottle of white-out: shake, then squeeze out the product
2. Does not break out my combination/acne-prone skin
3. Stay-put for the entire day
4. SPF 42! I even use this product in the winter

Cons:
1. Can accentuate dry patches (even after exfoliation)
2. Can be a little oily for the t-zone

Overall, I love this product. I tried a variety of foundations ranging from MUFE HD to Chanel, and none of them worked better than this product.

Bottom line, if you want decent coverage and breathable skin, get this. If you want perfect coverage and un-breathable skin, get Revlon Colorstay.

I love how this feels on my skin. I like it alot. It gives me full coverage without it being so heavy and thick. I love the spf, but I hate the color choices because there is not much to choose from. Also, it is really expensive for such a small amount. However, it looked really good on my face, and controlled my oily skin pretty well. However I did break out when I wore this, but I did wear this foundation when I was breaking out alot already. I think I will continue to use this until I really figure this thing out. So far so great though.

I guess everything is based on one's personal experience. Last summer when I was travelling a great deal, I decided I needed a good foundation that would give me sun protection and also withstand the high heat.

I use the Shiseido sunblock spf 55 for many years so it was time to try the foundation. There is only one way to apply this foundation and if you use a brush or your fingers, or a sponge, it must be done in small sections and then buffed well. The finish is impeccable. The durability is all day (in fact there it is recommended it be removed with an oil) and this makes one's skin look -- yours, but much much better.

I love this foundation for summer and hot weather. I will be using it again shortly so I thought I would write about it.

As usual I have my back up in place:D

This is my favorite & I have yet to find anything that comes close.

I went to the Sheseido counter because I have strong yellow undertones that even Prescriptives couldn't match. I thought that maybe a Japanese brand could match me. The color is a really good match for me.

My oily skin is so sensitive & can be acne-prone with some products. This foundation doesn't break me out. I can break out if I don't take off my makeup at night, but that's with any foundation. (treatment mask next morning helps avoid breakouts when that happens)

Due to melasma, I want a foundation with good coverage. Although this liquid is quite runny, the coverage is really good & leaves a very nice dewy matte finish. I still get complements on my skin with this foundation.

My skin is so oily that many foundations can just slide off. Although this foundation doesn't last me all day as other reviewers with less oily skin, it still looks great to lunch. After that the oiliness of my skin completely takes over. I blot with pressed powder to rejuvinate the look.

I will purchase this foundation over & over again. continued >>

This is a half foundation half dream! Finally have found my HG foundation for summer, my God I donīt know where to start from.
Iīm a truly NC25 and the shade SP40 matches perfectly, it fusions perfectly on my skin, I just couldnīt believe my eyes as soon as I applied it transformed my skin (with a sponge coz it dries quite fast), my skin looked much younger!
I would call this foundation "a second perfect skin in a bottle", it doesnīt crease in the eyes (normally this is my problem with foundations) it doesnīt fade away (after being the whole day in the bike and working out) and the best is that it looks amazingly NATURAL, no caky at all with a soft matte, it does not feel that you are wearing make up at all plus you know that you are well protected from the sun.. In my opinion this is the foundation every woman should have, anyways seeing is believing and the best way to try it is on your skin.
The only con is that I canīt use this foundation in winter time, it is way too drying for my skin and it ages it a lot:(

UPDATE 06.2010; I got the shade SP50 for the summer and it is practically the same as the shade SP40 but I find the SP40 to work much better for me, the SP50 somehow has more pink undertones to it. My favourite way to apply it so far is with the Sigma F80 (SS 197) flat kabuki brush (this brush is absolutely AMAZING for liquid foundations as well as creamy ones) a must have!