I bought this product in the hopes that it would be my HG under eye concealer. Sadly, it didn't live up to those expectations.
The consistency is quite thick and creamy. The product is definitely full coverage and very well pigmented. No complaints there. But even when applied with the lightest of touches and properly set, it still creased under my eyes. And I'm not new to under eye concealers, but this one was a particularly bad creasy offender.
This product does cover spots and discoloration well because it is very well pigmented. And because I bought it in a shade that is now a touch too light, I find it works great as a natural highlight on my cheekbones and maybe a touch on the bridge of the nose if I'm feeling sassy.
The color selection on this product is really good from a drugstore brand. I have to applaud them for that.
I wouldn't say don't buy this product, obviously others have had success with it. And it certainly does have a place in my routine. But I'm not using it in the way I had hoped, and that's a disappointment.
I bought this based on the MUA reviews and I'm glad I did. I only do the full-face contouring for special occasions and couldn't justify spending NARS dollars on their highly recommended concealer, but I feel this is the next best thing and absolutely well worth the drug store price.
Use Notes: I have fairly normal skin so I rarely need concealer for spots. I do occasionally use concealer for under eye circles. I infrequently contour, and when I do it's not Kardashian-style, it's like half that, if you know what I mean. If I don't sound excited about the product it's just because this type of makeup isn't a stranded-on-a-desert-island necessity for me. However, if you're in to this sort of thing it's an excellent low cost alternative and my five lippie rating is reflective of that.
I purchased a color a couple of shades lighter than my skin tone and slightly yellow-tinged. I dot it where it's needed and then pat it in place with a flat foundation brush or a flat concealer brush depending on the area.
This stuff wears well for a night out. I don't wear it during warm weather, opting for a more natural sun -bronzed look instead, so I can't comment on oil/sweat proof-ness. For the money you can't go wrong, so it's worth a try if you're on the fence. If I knew anyone that needed a concealer recommendation, I'd definitely tell them to get this.
Maybelline offers some amazing concealers and this product is no exception. I've been consistently using this concealer for a while now and I have about 1/3 left. It has a creamy consistency and it's also very easy to blend out. I love it for concealing my undereye dark circles and I think it does a wonderful job! It not only conceals but it also brightens my undereye area so that's a plus. Also, it's very hard to find a shade that matches me but Sand (20) fits me almost perfectly. I guess my only complaint is that there are only six shades available but that is pretty typical for drugstore concealers.
After endlessly searching and reading reviews I had to buy this. For 7$ at my local drugstore I couldn't help but try it and LOVE IT. I have tried so many concealers, high end brands from NARS, MAC, & Tarte and I can honestly say this beats them all. I barely get enough sleep and you can really tell under my eyes. My undereye circles will range from a deep blue to a inflamed red. N o t h i n g has the coverage to conceal them. I have even tried coloured concealers.
I bought this in the colour "light." Not only does it highlight my under eyes but I swear it does the best job at covering my heavy bags. The texture is amazing, it's very light and easy to blend and so far, it hasn't creased in my wrinkles.
I bought this a few years ago and threw it away because it had no coverage at all. I don't have bad undereye circles so I don't use concealer for that but I have really bad skin with lots of pimples and I guess it was my own stupidity to try a concealer like this to try and cover them up but still, shouldn't something that's advertised as a concealer be able to, I dunno, conceal?
Even a little?
Oh well, glad it worked for other people :)
I bought this because of the five star reviews here. I noticed that my concealers were all settling in the lines or looked chalky. That includes liquid ones in a tube, cream in a pot, and stick concealers. Well, this one is amazing. I ended up using it over every blemish and line and it gave beautiful coverage. It's not at all chalky or too thin. It blends beautifully, kind of a smooth silky liquid like a foundation but without the streaks. It minimizes my lines and age spots and made me look well rested and much younger.
As one reviewer said, the 015 is lighter than the 010, so I got 015 and it is a perfect match for my fair skin. The 010 actually looks dark in the tube.
Was lucky enough to find this for $3 at a street fair at one of those cosmetics stands. Use it everyday for work and whenever I don't want to waste my Mac Prolongwear. I use shade 10 Light. Perfect color and consistency for me. I apply small dabs with a brush, on top of eye cream, then blend w a fluffy brush and lightly powder. Lasts all day. Packaging is fine. Product remains contained, does not separate, or squish out the top even though I store lying flat. My only reason to try other concealers is bc of my cosmetics ADD. This was one great find.
This is a decent concealer, but be careful choosing a shade. The "lightest" color 10 Light is actually significantly darker than the next shade down, 15 Fair. I bought 10 Light by accident and it is WAY too orange for me. 15 Fair is a more neutral color and also like I said lighter.
Actually this is a problem with the whole Fit Me line. I use the pressed powder (which I really like and do recommend), and again the lightest shade 110 Ivory is actually darker than the next shade down 115 Porcelain. Weird thing is the colors don't match with the concealers very well, I use 110 in the powder but 15 in the concealer. I haven't used the foundation but just from looking at them in the store I can tell you the foundations definitely run pink. So you've got nuetral powders, orangey concealers, and pinkish foundations(at least in the lighter shades). Kind of a mess really. Individually though, the products are pretty good, you just have to match shades yourself.
I have dark circles under my eyes and I have always struggled to find a good concealer. I love this product, and I am surprised that I love it because I generally don't have much luck with Maybelline. I don't wear foundation, so I need something that blends in very well. I am right in the middle of the medium range as far as skin-tone, and believe it or not I wear the Fair shade of this. It's a great neutral color (it doesn't oxide to yellow or orange) and it's lightness neutralizes my dark circles. I use it underneath the eye for concealer and on my lids as a concealer/primer. Then I finish all over my face with a powder. I found that with some of my previous concealers the powder would often darken towards the end of the day where it was covering the concealer, but not with this one. I've used about 1/2 of my first tube and I just ordered 2 more from Amazon. I can't believe I was able to find a good concealer this cheap... very happy! As for packaging, this is a plastic tube of thick cream concealer with a doe-foot applicator. I just dab one dip of cream around each eye, blend with my finger and move on.
I am inlove with this product. I use it everyday when I wear makeup and I use it as a cover up for my whole face. My face is acne-prone and very sensitive, but this doesn't seem to break me out or cause any harm to my face. The coverage is FANTASTIC. Without makeup my face is usually the color of a tomato due to my acne medications, and this seems to get rid of it all! I do find my self constantly having to set it with a powder because my face tends to become oily throughout the day so that is a downside. Other than that it is an amazing product!