I'm surprised this mascara received such bad reviews! In order for the mascara to be effective, it's all in the technique. You don't use it like a conventional mascara-hold the wand horizontally and sweep across your lashes from root to tip; you have to use this mascara vertically and go UP your lashes,if you do it this way your lashes will really stretch! I was very impressed with this result. However, this mascara doesn't give much volume so I go over my lashes with my max factor lash extension effect brush to give added volume. A very good mascara at a good price-it only cost £10 from superdrug's and it's a good bargain if you don't want to buy the lancome equivalent which is more pricey. To get maximum results use VERTICALLY!!!!

If you use this product right, it's great. I use it only in the corners of my eyes and it helps thicken the neglected lashes up. I haven't noticed any flaking but it can be tricky to apply, if you're not careful it will smudge and make a mess. Light touches and it should be okay.

i thought I would be really exited with this mascara!!!! I thought I was getting a good dupe of the Givenchy mascara!!! but sadly...this formula and brush suck.....its a shame :/ I wish I wouldve saved my money

I thought this was overhyped. It made my lashes extremely clumpy and it was a very light black. I thought it would be exactly like Givency phenomenon eyes mascara, but it was not nearly as good. I threw this in the bin after three days of purchasing. Not worth the money.

An okay mascara for me. It didn't lift and curl as much as I would've liked to, but big props for the brush. I loved how easy it was to get all the little lashes that I normally poke my eyes out to reach.=P

Will not repurchase though, both because I'm now cruelty free and because it wasn't as good as I would've hoped it would be. But I'm really regretting not saving the brush as I would've loved to try it with my now HG Smashbox mascara.

I like this product!!!! sometimes clumpy, but always great for looking like fake lashes! I am not impressed with how it moves a lit, like the stick thing! it moves when i take it out of the tube, and it just stays there! but i think that this product is excellent!

Yes, the brush looks like a medieval torture device, a spiky ball that, if you stick it into your eye, will indeed hurt you. But this brush is The Thing. Indeed, it will allow you to get every little lash, top and bottom, upper and lower lash lines. However, the brush is 'tickly' at first - it takes stamina to resist the urge to scratch and scratch your eyes after using it. The other problem is the mascara's formulation. After a couple of hours, it leaves a very solid mass on each lash, making it difficult to clean off without quite a bit of labor. And if you fall asleep with this mascara on...it will be to your chagrin as you try to get your glued-together lashes to give up the mascara to your makeup remover. Sad, because I had really been hoping to find a mascara with the spiky applicator (my favorite new shape).

crap. this stuff just piled gooponto my lashes and made em clump like mad. never mangedto figure out how some people made it work.

This review is for my daughter who adores this mascara. She loves the applicator and the precise way it applies. She says it doesnt make your eyelashes clumpy and helps them to spread out beautifully, and she is proof, it looks great on her! And it elongates your lashes and make your eyes pop! Would repurchase, for her of course :)

Not a good idea for mascara. Its too goopy, it makes all of your lashes stick together and actually makes it look like you have fewer lashes. All it does for me is make my lashes a black, clumpy mess. The wand is no good either, the little ball is hard to work with unless you hold it in a certain way (without stabbing your eye, which will happen.)