I like this liner and find it easy to use. I usually use various kinds of brushes with a gel liner. This is my first liquid. Its very very black and lasts all day. I would say its semi-waterproof too b/c you need soap and water and quite a bit of gentle rubbing to get it off....so its not like it just rinses off w/o effort (this is a good thing to me). I've read several negative reviews here and wonder if we are talking about the same product! It is not watery, streaky, and sheer. Perhaps L'oreal has recently improved the formula.

I have asian eyes and could never figure out why that would cause eyeliner and mascara to leak and smudge leaving me with raccoon eyes. I've had no luck with waterproof pencil eyeliner so I turned to liquid eyeliner. The felt tip could be more precise because after using this for a year I still need to make corrections. It doesn't smudge at all and it looks very intense. It's great for the weekends but might be a little too much for everyday wear.

I am really displeased with this product! It takes forever to dry and it takes me about 3 coats before it looks like its a rich dark black. I find that it doesn't last that long and starts to flake off on me after about 5 hours of wear. I wouldn't repurchase this nor would I recommend this to anyone. It has to be the worst liquid eyeliner I have tried in a long time.

I don't know what it is about this eyeliner and me.. maybe it's just my oily eyelids (but my friend that also has oily eyelids loves this product...), but the consistency is SO watery. Like it applies streakily with gaps because it's so watery (even when I shake it furiously).. Also don't like the shiny finish it gives. Thought I'd gotten a bad batch but I bought this two other times hoping it would work for me, but it didn't. Gave it to my friend after it didn't work for me and it worked great for her, so I guess it's just me...

As soon as it dries, it starts flaking.

I tried this eyeliner in efforts to save money since I usually buy the Lancome Artliner ($29). It was such a waste of $9. It flakes on me, the felt tip is nowhere as good quality as the artliner and it is thicker too. I will not be purchasing this again. Do yourself a favor and get the real thing if you can afford it and it's soooo much better!

This is just an okay liner. I really don't understand all the hype. The only pro I have found is that it can be quite dark and a little glossy ( glossy is not a pro for everyone). Oh yeah, and it can be pretty cheap, especially if you find it on sale at Osco. The tip is decent, thin so it's easy to manage. I have had liquid eyeliners with better more precise tips. My frustration is that I have to constantly go over it to achieve the intense black look. In doing so, parts of the liner flake off if it has dried already. So I find that I have to work fast and layer multiple times to make it work for me. Next time I buy a drugstore liquid eyeliner it will probably not be this one.

LOVE! Eyeliner has always been the problem child for me. When I first got into makeup I practiced like 5x a night, applying then removing, then applying again, to get it down. I wish I'd discovered this liner back when I was learning! It is so incredibly easy to use. Just draw it on, like a pen! The color is intensely black, which I love. I find it dries very quickly. Also it doesn't smear around on me, it stays where I put it until I wash my makeup off at the end of the day, and then it comes off very easily.


I guess really the only con of this product for me is that I have to redip once per eye. The felt tip tends to go dry about halfway down the eye and I need more product. Other than that, it's perfect, I love it.

I have been using this for years, since High School. I have gone through numerous tubes and tried other liquid liners and none was as easy to apply as this one. It gave a decent solid black line that was good for neutral or dramatic looks. The only down side is that it would not be very good if you were going to a wedding or any gathering that might involved water because it will come over very easily with water. Its my go to for daily use because its cheap and affordable.

Contrary to what everyone is saying about the easy to use brush, I find it quite difficult. If you've been an avid brush user, I think you'll find the felt tip liner quite annoying to use. The way the brush is designed, you can't place it on its side to create a beautiful straight line. It comes out way to thick. I think this brush takes a while to use if you want to create a very thin line. With my eye shape, you want to make sure the liner is very close to the lashline and not thick at all. I am unable to do so with this liner. Also, the name is a bit contradicting because it is not very black. When it dries on your eye, its not matte. It gives quite a sheen which may be a plus for some but I felt as though it looked quite plastic. Also, if you make a line and you want to go over, you must wait till the previous line dries or else the felt tip brush will soak up what you already have on your lid and you'll have no line at all or a very streaky line (refer to the pictures of the word HI written on the hand. Notice the HI's near the thumb. That's how the liner comes out; very streaky). Overall, not my cup of tea. I'd rather go back to a brush tip liner or gel liner. PS - I am a beginner in makeup and I still find brush tip and gel easier to use. If you plan on buying a gel liner I would suggest getting an angled or slated brush. That's what I used as a beginner. You may also find a very thin liner brush or even a thin lip brush easier. PSS - Also forgot to mention that this liner is extremely easy to remove. All you need is water and it's pretty much off. No need to rub at all. This is a pro and a con. Pro because it's easy to take off at the end of the day. Con because where I live it rains a lot so it's not very practical (but I wouldn't wear this liner anyways, for reasons mentioned above).