Got talked into it by the stylist. It's very okay-- cleans fairly well, smells okay, doesn't make my hair do anything weird. But it really isn't worth the salon price. I'm going back to Dove.
I have the new formulation of this shampoo and I love it. I have fine, higlighted hair that tends to get oily and easily weighed down. I wash my hair every day and this doesn't strip my color yet my hair feels very clean after using this. I rarely feel the need to use a clarifying shampoo. The conditioner in this line is also really nice.
Smells great, like you're fresh from the salon! Makes hair very soft and keeps the color nice and fresh. Makes your hair feel very clean.
Maybe I have the older version of this (red translucent bottle, clear shampoo) but it's probably the most useless shampoo I've ever used. I have medium thick, color treated (red) wavy hair and a fairly oily scalp (I have to wash at least every other day even though I wish I didn't need to since it strips the color). Not only does it not lather, which I can forgive since I think that's part of the mechanism by which shampoos strip color, but I can barely distribute it enough to clean. I think it may be fine for finer, dryer hair, but in order to get it to clean my scalp I need to use a ton and it also wasn't cheap here in Spain. The smell is not my fave either; it's not offensive, but it's just a nondescript fruity-ish clean-smell, like a drugstore product. If I pay that much I want the fragrance to be unique, or at least smell expensive (for example, I think Kerastase products have a "salon," somewhat nondescript shampooey scent, but it is more "high-end" IMO -- my stylist friend calls it "sophisticated French lady".) But I digress - if this stuff cleaned, I could stand the boring scent. On top of that I think I might be allergic to it, because it seems to cause some kind of breakout or skin reaction that makes my scalp itch. Sometimes that happens to me, but it seemed to happen especially quickly with this shampoo. I have relegated it to a "foot wash" (I hate to use my nicer shower gels on my feet) - it seems to be OK for that! So from now on my feet will retain their color nicely even in the sun, I guess... ;-)
Overall, I thought this was a pretty nice shampoo. It did seem to extend the life of my color somewhat, but in the end I preferred the softening power of All Soft instead, as my hair is alot drier since I started dying it black.
I've used two bottles of this product and won't buy it again. I got sucked into the salon hype about it protecting my color. I've hated it since the first time I tried it. My hair is limp and it never feels clean even after shampooing twice. The cheap drugstore shampoos always get my hair clean after one shampooing. I'm currently using the new Pantene for blonde highlights and really like it so far.
I have natural long wavy hair and found that this shampoo brought out my natural highlights. Has a nice scent. Not great at frizz control but the sine and color enhancement is worth it.
Me: Dyed my hair a darker brown, easy to maintain but I wanted something to help extend my color. I have thick, usually dry hair that needs plenty of moisture
I didn't find that this product really improved the quality of my hair (didn't harm but didn't help). My color has been fading at the rate it usually does- it isn't particularly moisturizing and hasn't done anything to improve my hair quality. It's really not worth the money, in my opinion.
I am not impressed with this shampoo. I can not put my finger on anything wrong with the shampoo. I just don't feel like it does anything special. I haven't noticed my color last all that much longer, either. I will not repurchase, but I don't want to discourage others from trying it out. Like I said, it hasn't done anything wrong with my hair.
They recently reformulated both the sham/cond. The new shampoo laters really well and rises clean. My hair feel soft and shiny. I have fine color treated hair and this doesn't weigh it down or strip my color. I find that my color last a lot longer when I use both the shampoo & conditioner.