This is a really great mascara for an everyday, natural but defined look. I really like the shape of the brush because I feel like it coats every single lash, there is a decent amount of length given from this mascara. And it also gives my lashes a lot more volume as well. Since my lashes point straight down I do no a waterproof mascara that can hold my curl all day, and it does that perfectly. The only complaint I have about this is that sometimes it does get clumpy, and it smudges on me. But I find that applying eyeshadow primer underneath the eye helps prevent the mascara from smudging as much.
Best mascara ever tip- you need to break the mascara in so first time you use it it will probaly not be that good but the second and third time it gets better so wait till then before you say right away I hate this mascara needed in every makeup kit/collection
I got this because I needed a new waterproof mascara. This had a really good brush and bottle because it really did get all the clumps and excess mascara off the brush like it says, however this waterproof one was pretty dry and flakey. It held curl well and lengthened and seperated well too. I wont repurchase the waterproof one but I think I will try the non-waterproof version.
My HG mascara for now. This does not (emphasis on does NOT) give you big dramatic lashes - which is not the look I go for for everyday. For me, this mascara gives nicely defined with volume lashes - basically natural lashes with an "oomph"
I LOVE this for everyday and it holds a curl amazingly!
I was seriously hating on this mascara when I first got it. It was so thin and my lashes hardly looked like I had anything on at all. So I set it aside and forgot all about it. I tried it again a month later and the formula seems to have thickened because now it's not bad at all. It's great at volumizing and decent at lengthening and holds a curl nicely. If you are doing two or more coats though, it does tend to get clumpy and needs to be combed out.
I like this mascara because it defines my lashes and holds a curl. It is waterproof and it lasts until i remove it. I will purchase again.
I have repurchased the waterproof version of this several times. I do use other mascaras, but this is definitely one that works well for me. I really like the brush style, it's a bit flimsy, but i like how it separates my lashes, no clumping or tarantula leg look. I can see how some people would want more volume or length from a mascara, I've definitely seen others deliver more of each. But I think this is perfect for daily use as it's not too much. It's subtle, it gives my upper and lower lashes enough visibility to make me feel pretty w/out looking made up. Perfect for the normal workday type situation.
I got this on sale for five dollars at ULTA so it was a good deal but I'm not loving it. The good thing is that it's a pretty buildable mascara, holds a curl and does stay on although I haven't actually had an opportunity to test if it's waterproof, it's also no impossible to take off like some waterproof mascaras. The down side is that it dosn't do much for lashes either length or volume wise, and that's the most important part. I also don't like how the brush dosn't hold a lot of produvt.
I really liked the wand of this mascara and it did get every lash. Also it was easy to remove and lasted a very long time. It doesn't flake or run , so its awesome for everyday and late nights. I also loved how the packaging was bright so it was easy to find in my purse and makeup drawer. I also loved how the bristles were red on the wand. I loved how it didn't clump up on the packaging or the wand unlike other mascaras I have used in the past. I would totally buy this mascara again!
Volum Express One by One = a good basic mascara that doesn't clump, has good staying power, but doesn't' give much more than a slight coat of color (as in little volume, little length) = good if you want a very natural look, which I don't. However, due to ease of application (I love the brush and the no-clumping), I tend to use this on my less-than-normal-makeup-weekends. I probably won't repurchase tho.