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Liquid - Rimmel - Lasting Finish 25 Hour Liquid Foundation

rated 3.8(648 reviews)

  • Average Rating: 3.8
  • 72% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 5 of 5 on 8/12/2013 7:39:00 AM More reviews by karissmithhh

Age: 18 & Under Skin: Normal, Fair, Not Sure Hair: Blond, Other, Other Eyes: Blue

I tried this foundation a couple of months back and i have to say its the best ive used so far. It stays on all day, although it wouldnt last for 25 hours but it does stay looking fresh for a good 15-20 hours. i would most deffinately buy this product again and at the price it is, its even better. Would reccomend this to a friend.

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rated 5 of 5 on 8/5/2013 2:28:00 PM More reviews by JoanneM9727

Age: 36-43 Skin: Sensitive, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Green

I bought this as an emergency fix, having broken my Esteé Lauder Double Wear bottle on a Sunday night - cue massive panic as I needed makeup for work on Monday morning! Dashed to Asda and picked this up for £5 on special offer!

To say this stuff has pleasantly surprised me would be an understatement..I use it at weekends for a lighter finish. Doesn't break me out either. I also blend a few drops in with my Esteé Lauder to make it less heavy. Have had so many compliments on this lighter finish. Love this stuff and if you like medium coverage, this is ideal

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rated 5 of 5 on 8/5/2013 12:17:00 AM More reviews by madscientist01

Age: 19-24 Skin: Acne-prone, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Brown

I have to say, I didn't have high hopes for this when I first picked it up (after trying revlon's colorstay), but was quite pleasantly surprised!

This definitely gives you a much lighter coverage than the colorstay, but looks oh SO much more natural! If you apply a light layer, it looks exactly like bare skin. You can build it up for more coverage, but of course any foundation will make you look made up if you don't apply it lightly.

This had a great colour match for me (the lightest shade), lasts all day (though definitely not 25h) without needing a touch up, doesn't seem to break me out...I have nothing negative to say about this product! The packaging could be a bit better, but it's better than a glass bottle. It's a very reasonable price too. I like that about rimmel.

Overall, I would recommend this product.

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rated 5 of 5 on 7/26/2013 2:43:00 PM More reviews by joneschick114

Age: 19-24 Skin: Dry, Fair, Neutral Hair: Brown, Wavy, Medium Eyes: Green

Can't believe this is drugstore!

I'm not afraid to admit it- I'm a foundation noob through and through. I edged my way into face products via TMs and BBs and it was time to take the plunge into foundation. I can't pinpoint my slight aversion to foundation but now I'm mostly fine with it- and now that I've found an awesome one I feel better scouting out other ones. Not only am I more comfy with the thought of foundation but my skin has slightly worsened- so I have more need to cover my pores and pesky spots! This is only my second foundation too- my first being more of a practice one- my makeup school kit included Sorme Mineral Illusion liquid mineral foundation. Its very hydrating and smooth but takes forever to build up coverage- your best bet is a brush, buffing on many layers.

Anyway- I can't believe this is in the drugstore! For me, its perfect. I scouted out the reviews for this and they were overall good- something I always try to do before I get something. I think my inner foundation phobe liked the squeezey tube- so much like the TMs and BBs ( American) I had gotten used to. But as I said their coverage wasn't cutting it.

Although its only 1 oz there seems to be a ton of product packed in the little tube. I've only used it a handful of times and used quite a bit each time, so it might be on its last legs before I know it- which is fine because its cheap! ( And I'll cut that tube in half and get every last bit out:D). The whole on the squeezey tube is a little big so make sure you don't spill out too much. I like the texture- super creamy but with some drip, so it will slide a bit on the back of your hand as you use it as a palette. This seems to work best with the ELF powder brush (or the Sonia Kashuk Flat Blusher Brush) - you can easily pick up as much product as you need and buff it on. I like to take brush-fulls and spackle it on to each area of my face, blending the edges into one another. I'm aware that is a bit wasteful because the coverage is so good I might not even need to use that much, but whatevs. I'm still getting the hang of things and it works for me. Its such a satisfying feeling to, with one or two swipes, erase my annoying chin spots and obnoxious pores. I feel like I'm donning a mask- but this doesn't feel like one. It immediately dries down and leaves skin smooth and since I have dry skin and I usually exfoliate and moisturize as my prep step before foundation, no flaky patches show through- which has sometimes happened even when I've taken steps to prevent that from happening. I think this is great for dry skin as it moisturizes initially and for oily because it dries with an almost matte finish. 100 Ivory seems to match me well enough. It says it has an Aqua Primer built in but I like using the Rimmel London Fix and Perfect primer underneath, which I had basically deserted, and it seems to work just fine, and its a great way to use up a product you initially weren't amazed by. The foundation smells a little like sunscreen, which is fine with me. The one caveat I'm finding with Rimmel L. is the rose scent that is in a lot of the lip products- I'm glad its not in here. On second thought this does sting my face a tad- but it dissipates and I know this is crazy- I don't care if I'm a teensy bit allergic because I've found a pretty amazing drug store foundation- and that can be hard to find. Plus, I don't wear makeup on a regular basis so I am always giving my face a break from foundation, etc

Lastly, I have to mention that Rimmel London is consistently impressing me. I've gotten so many things from them across the board that have performed so well. Its fast becoming my go-to for mascara, liners, powders, glosses, lippies and so much more. I'm thinking they have improved their formulas to compete with other MU brands and if so, awesome! The quality is there, and you don't have to pay an arm and a leg to get some great products!

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rated 4 of 5 top reviewer on 7/25/2013 3:40:00 PM More reviews by bebe7

Age: 25-29 Skin: Oily, Fair-Medium, Warm Hair: Black, Straight, Coarse Eyes: Brown

I've used this foundation for about a month now. I have been a loyal user of Revlon Colorstay for 4-5 years, but I wanted to try something new, and also something a little cheaper. This advertises as 25 hour wear. Not sure if it really lasts that long, but it definitely lasts a good 15 hours without any smearing or transferring.

Long lasting, and I have oily skin
Does not seem to break me out, my skin is clog prone
Very light sweet scent, not irritating to me
The squeeze tube is easy to control the amount of product you want

Very thick, much thicker than Colorstay, I use very little and apply one section on my face at a time with the elf flat top powder brush.
Limited color selection, I have ivory, which is just a tad light, but I can make it work with some blush and bronzer.

Overall, I am happy with this foundation. My biggest concerns are that it will last a full day and it will not break me out, and this foundation passed both tests. Because it is a few dollars cheaper than Colorstay, I will probably keep purchasing this for awhile. I don't detect much difference in performance with the Colorstay, except this foundation is much thicker and harder to spread.

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rated 4 of 5 on 7/24/2013 6:54:00 AM More reviews by Enkida

Age: 30-35 Skin: Dry, Fair-Medium, Warm Hair: Black, Straight, Coarse Eyes: Brown

This is a great lasting drugstore foundation for people with dry skin. It's not perfect by a long shot, but among the other (German) drugstore foundations I have tried, it's a clear winner. Sadly Rimmel has pulled out of continental Europe so it is a bit harder to find here, but even with shipping and handling, it still would cost less than, say, a 30ml bottle of Mac F&B.

Background: I have dry skin, I don't need coverage, I do need to even out tone and I'm middle aged (34). I apply all my foundations with a wet beauty blender. To date my favourite is MAC Face & Body in C3 (NC25), though that is not HG to me.

First, the coverage is very heavy duty - at least to me. I tend to prefer sheer foundations and this is exceedingly opaque by comparison, even sheered out with a beauty blender. Shade 202, Nude, is an almost perfect match to my skin - a rare find, that is, a foundation with very yellow undertones rather than pink or neutral. The consistency of the fluid is exceedingly runny, and I do shake the squeeze tube beforehand. I rated the packaging down because the thinness of the fluid means it practically bursts out of the tube uncontrollably if you store it on its head, which is very inconvienent. I'm not sure if the pump glass bottle is the older or newer packaging, but for a foundation this thin it makes more sense than the black squeeze tube, at the least. The scent of the foundation is lightly floral and fades quickly - not enough to disturb my sensitive nose, but enough for me to wish it had been unscented. Directly after application, it takes a minute or two to "settle" into my skin, and even then, I look like I rubbed my face in greased bacon despite my dry skin. Not a look you could walk out of the house with. I powder the shine down with a setting powder (ATM Maybelline FitMe) which reduces the slick to a fresh glow, and call it done. I've added pictures showing both the before powder and after powder to the review.

This is all a very underwhelming testemonial so far, but I still rate this foundation high for where it really shines - it actually does have a lasting finish. I've been testing it for the past 5 days in over 30 degree Celcius weather here for anywhere between 5-10 hours, with no air conditioning, doing mild exercise outdoors for at least 2-3 hours of that time. When I return to my house, I usually have rivulets of sweat running down the side of my neck. Despite this, Rimmel's foundation DOES NOT BUDGE. It doesn't even re-grease itself to its original application shine, though it does pick up a bit more of a sheen than when I first powdered down my face. Overall, it's incredibly impressive, especially for a drugstore foundation. It even transfers LESS than MAC F&B, which doesn't transfer much at all - at least judging from the state of my cell phone.

If you can stand having to powder the incredible unwearable shine down every single morning, and don't mind the thick, heavy coverage (even being sheered out), this turns out to be quite an incredible hot summer foundation. If you actually need that coverage, you'll probably love this. If you have oily skin, I'm not sure it would last so well, or that you'd be impressed with the "pigshine" finish it initially leaves. If you have dry skin, it doesn't dry your skin out further, which is good enough for me. There are many things that could be better about this foundation, but for the price it sells at, it's an incredible performer. I'm willing to take a few hits on what I'd call an HG foundation in order to save that money, and the performance is so far for me, unbeatable. I've tried Lancome, Dior, Catrice, NARS, Laura Mercier, Garnier and MAC foundations / tinted moisturizers to date and this is most definitely the longest lasting and sweatproof of them all. I've included an additional picture of the wear time in the reviews.

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rated 5 of 5 on 7/18/2013 7:33:00 AM More reviews by KAZ48

Age: 44-55 Skin: Normal, Other, Not Sure Hair: Brown, Other, Other Eyes: Green

I been using the expensive up until now. In a rush I bought this from my local chemist and I am well impressed. Nice colour nude for Medium skin tone, buildable coverage, not too Matt not too dewy, can blow nose without it all coming off and best of all it covers but looks natural. I like it, it's definitely no worse than the ones I've been paying a god Damn fortune for.

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rated 2 of 5 on 7/12/2013 2:28:00 AM More reviews by gagaglam03

Age: 18 & Under Skin: Acne-prone, Olive, Not Sure Hair: Black, Other, Other Eyes: Brown

It feels so heavy, almost like I was wearing a mask! When applying it, it comes out too fast. After just 1 hour it was so oily on my face it wasn't even funny. Complete waste of money

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rated 3 of 5 on 7/10/2013 12:09:00 AM More reviews by rachelk94

Age: 18 & Under Skin: Sensitive, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Blue

I find that this foundation and the balm one has a very brown kinda orange undertone instead of pink which my skin is . The lightest shade is almost like a beige I reckon and if you apply to much it looks cakey. I think it's to dark for me I have fair pink skin. I don't love this foundation it dried quite quick but feels almost sticky on like it's just sticking to your skin. It doesn't glide on nice and smooth like others would. I do like the final finish it does look smooth and is a medium coverage but I just wish it was in my shade!

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rated 4 of 5 on 7/9/2013 9:34:00 PM More reviews by carltonbp

Age: 36-43 Skin: Combination, Fair, Not Sure Hair: Brown, Other, Other Eyes: Blue

It doesn't last 25 hours surprise surprise but it does have decent last power. It's got quite a thick coverage but it's not really matt which is often what you get. I have quite reactive skin and it didn't give me spots.

However it is really too thick for me and the lightest shade is a little too dark.
I also got the Rimmel Match Perfection in the lightest colour at the same time on offer. I blend them 50/50 and I get I think my HG foundation. The match perfection makes the foundation less heavy and lighter but I still get the same staying power and it looks really really good. I'm so chuffed about this I'm going to post it on the match perfection page. I've been using this combination for 2 months now, no spots, no dryness and it looks great.

3 out of 3 people found this review helpful. Did you? Yes No