This works really well as a primer - it makes eyeshadows go on much more vibrant. I don't really mind that it comes in a tube either. I quite like it. What I can't get over is the SMELL! I don't know why no ones ever mentioned this before - I didn't even think to check it, but it smells really bad! It goes away after like 10 minutes, but during that time I could smell the stuff on my eyes. I thought I had a defective tube, so I went back to Sephora, but turns out they all smell like that. I can't really explain the smell - its a sort of chemical fishy smell. I love the performance of this primer, but I will switch over to UDPP after I use this one up.
This was my go to eye primer back in the day, I still think its pretty decent & holds eyeshadow pretty well however I have moved on to my gorgeous cosmetics eye primer. The reason being I just prefer a slightly thicker & more tacky primer. I still think this shadow insurance is a good buy :D
I have been switching between my too faced and urban decay primers for several months, and really enjoy both. I would say that the too faced is slightly a lighter consistency with a bit more oily texture. It does the job well.... my eye makeup will last at least 10-12 hours without budging.... works great!
I have really oily lids so my eyeshadow creases after an hour or less without a primer. This stuff gives me about 6-8 hours of crease-free wear, and I like that it's not as "grabby" as the Urban Decay primers I've tried (in other words, blending your eyeshadow is not such a struggle). I let it dry for at least a minute before applying eyeshadow, and I only use a tiiiiny amount--like an 1/8 of a pea size amount. I think it's worth the price because it last forever; I've been using a sample tube for 6 months now and I still have a lot left.
I just bought this product about a week and a half ago and I LOVE IT! My eye shadow stays all day, creaseless, smudge free and overall brighter! The packaging is great because you can just squeeze it out of the tube, it is expensive, but totally worth every penny!
I love this primer, it makes eye shadows adhere and stay crease less all day! I used to use the E.L.F. primer and then went to UDPP both worked with keeping my eyes creaseless but didn't necessarily make my eye shadow pop. This doesn't come on completely clear on my skin (ELDW Bronze) it has a beige tint but calms down once it's smoothed out. It can be expensive purchasing it by itself off of Too Faced or Sephora, but I always purchase mine on Ebay or get it in a set from Too Faced. The bottle also lasts very long I've had it for over a year and have used it almost every day and still have some left.
Love love love shadow insurance! I've used many primers over the years and never found one that works as well. Smashbox, Nars, Primer potion... This one actually makes my eye shadow stay put and for hours. I recently also, purchased the one in Candlelight which works just as well, but has that subtle shimmer to it that you can wear it alone as an 'eye shadow' by itself. My morning work schedule is from 7 to 5- which means wake up at 5 get home at around 6. By the time I get home, my eyeshadow still looks like when I first put it on. The packaging is cute and even though its not clear so as to see how much product remains, I've used one up till there was absolutely nothing left- kind of squeezing it like a bottle of toothpaste. I would suggest though, that when you go to use it everyday, squeeze the product out slowly- there's sometimes a bit of watery stuff that comes out, or sometimes, product from last use will remain in the dispenser and shoot right out in a big glob. I have told everyone I know about shadow insurance! Would love to see it maybe become a little cheaper- the amount you get is small- but I will continue to repurchase.
I was so prepared to love this but somehow I must be allergic to it. My eyes started to feel puffy once I put it on and its still swollen 2 days after :(
Stating this, as insane as I am. I'm going to try this again.
I've been using this primer for about 1.5 years now and love it! I've tried just about all name brand primers recommended to me, even the most expensive, but nothing would stop my eyeshadow from creasing really bad. This primer has never creased on me. I put it on in the morning and my makeup will not budge 'til I remove it at night and even then it's still a little struggle to take off... but that's a good thing! It's a soft creamy base with no harsh smell, does sometimes separate and seem runny, but nothing a quick shake of the tube won't fix, it goes on smooth and dries in seconds, plus it's never irritated my sensitive skin. I definitely recommend this to girls with oily lids to at least give this a try and hopefully it works for them as it did for me!
This stuff is great. Have tried many many eyelid primers and they always eventually creased on my oily lids.
I put this under my eyeshadow in the morning, and it's still on at night when it's time to take my makeup off.
I've even showered before removing my eye makeup, and when I get out, my eyeshadow is still in place, and not smudged at all!
I love the creamy texture that just glides onto my eyelids.
Will definitely be buying this again.