-Cute, hygenic, simple, non heavy, sleek packaging.
-Eyeshadow stays put all day!
-Makes eyeshadow color more intense.
-Easy to apply
-Shadow is a little bit hard to blend.
For me its 4,5 stars. (In Holland we learn that 4,5=5 ;) so thats why 5 stars)
Finally, a primer I can wear! The famous UDPP did nothing but dry my eyelids out-which is crazy since I consider myself to have fairly oily lids. I'd given up on primers & resigned to using paint pots instead. Then comes the Sephora FF & I decided to just try it. LOVE!
It applies smooth like a concealer would, keeps my e/s on all day & doesn't crease. I have hooded eyes so that's a major plus for me!
Another reason to love-it comes in a squeeze tube rather than the cutesy bottle UDPP has. You can actually get out the product without cutting it open. I would absolutely repurchase & recommend to anyone.
I don't know why, but I felt the need to try an eye shadow primer other than Urban Decay Primer Potion or Benefit F. Y. Eye, both of which work very well for my oily lids. Unfortunately this product reminded me not to stray from my tried and true. I tried this under plenty of cream shadows (MAC paint pots, Stila shadow pots and Bobbi Brown cream shadows) and every time my shadow creased by the end of the day. Under powder shadow it wasn't much better - after a few hours, my shadow appeared uneven and cakey. I will say that it dries fast and has better packaging than either UD Primer Potion or the Benefit, but that was about it. If you have normal/dry lids this may work, but if you're oily I wouldn't recommend.
Packaging is way better than UDPP. The only thing I have to say is, overall, it's compatible with most eyeshadows I've used but not all. I guess it's the ingredients but with certain eyeshadows, it still creases. It doesn't leave any stickiness.
This is great! Helps shadow stay longer and makes shadows appear more vibrant, all without drying out my lids like UDPP did. Easy to apply. Also much better packaging.
Got a sample size of this and must admit that I love it. It helps the color of my eye shadow show better and stay put. I will definately go out and buy the full size tube.
I adore this product. As a faithful Urban Decay Primer Potion user, I noticed that my supply was running low. What to do? I happened to be shopping at the Bay and noticed that they carried Too Faced products. I picked up a tube of Shadow Insurance and am very happy that I did. Despite the cost of 27CDN with tax, it has been a wise investment. I love the tube format and I use so little on application. I give it a little shake to prevent seperation and apply. This product is magic and allows me to wear my myriad of shadows and liners. It is definitely on the level with UDPP. Lasting power is fantastic. Highly recommended!
LOVE this stuff. I never used to use primer for my lids, and now I'm hooked. The plastic squeeze tube applicator is so easy to use, and it applies really smoothly. I don't want to sound like a broken record,so I'll just second everyone's positive reviews. =]
Everyone should own this. Just a little bit of primer goes a long way. Once you get low you can snip the tube and get every last bit of product so nothing goes to waste.
Shadow Insurance is FABULOUS!!! However, in my case it has to share the HG shadow primer title with UDPP. I tried Shadow Insurance during the summer and was not impressed so I stashed it away and went back to Primer Potion. I LOVE Primer Potion and have a couple extra tubes stashed away, but my skin is getting drier now not just because I'm officially getting old but also because my skin is always drier in cold weather so I finally had to get off the Potion since it was making my lids too dry and tight. I've been using Shadow Insurance and only Shadow Insurance for the last 3 months and I LOVE it! It's not nearly as thick as PP so applies easier and is not nearly as drying yet my eye makeup doesn't budge all day. If I were forced to choose between the two, I'd be more inclined to go with Shadow Insurance since it also has great packaging--soft plastic squeeze tube with a tiny applicator tip that offers great control over the amount of product dispensed--and I suspect that my lids will become too dry and delicate for PP very soon. I loved Shadow Insurance so much, I gave a friend a tube because I was so confident she'd love it but her review was lukewarm and now I really want to ask her to give it back to me because she doesn't deserve it if she can't love it properly. You know you've found a great product when you're willing to become an Indian Giver over it. Get yourself a tube today!