This is surprisingly good eyeliner from the drugstore. It honestly makes me consider never buying MAC fluidline again. The texture is creamy, easy to apply (no dragging on the lids), doesn't smudge and best of all, is cheap.
For comparison, I've used a LOT of high end and low end gel liners out there. This is on par with MAC fluidline. It hands down beats Stila Smudgepots, Jane gel eyeliners, L'oreal HIP and Wet N' Wild.
I bought this because my Mac Fluidline was almost out and the consistency was already dry. I decided to try this because of all the rave reviews. Well, this product didn't disappoint me at all!! It's is so creamy and pigmented. All I needed was one swipe on the top lashline, and another on my waterline. It's also waterproof and lasts all day! I love it! Drugstore price with high quality department store quality!! Hope they don't stop making this!
I love this product. It goes on like a liquid eyeliner, smooths right away, without the harsh lines of liquid. You don't even have to smudge it because you get a perfect line. This hardly smudged on my oily lids and stays way better than my eye pencil. I will definitely be using this for a long time. Great liner.
After seeing all the good reviews on this product, I wanted to try it myself so I went out to buy it. The texture of the gel is very creamy and smooth, the brush is alright, a little bit too dense for my taste. I think an angled brush works better imo~ however for the price the quality is quite good. The liner stays long like everyone says, and is actually a bit hard to wash off. However overall I would say that this a good product.
This is excellent gel eye liner. I concur with all the positive things other posters have had to say about this eye liner. I own it in all the colors available.
I wanted to suggest to the ladies that are on a budget at the moment that this eye liner is on par and of equal quality to all of the high end gel eye liners I have purchased in the past. This is an amazing product for the price. I highly recommend.
I just bought this yesterday and its my new favorite product! I can't believe how easy it is to apply. The brush is really nice and the perfect angle to effortlessly do the "cat eye" look or those little wings. It stays put all day without flaking or creasing - I kind of can't believe how amazing this stuff is. The only downfall is that for me, it could be a bit denser. I had to put a few coats to get the dark color I wanted. Otherwise, this is really great. As good if not better than some high-end gel liners I've used and half the price!
I had high hopes for this but honestly its nothing special. I actually like my HIP cream liner better & my MAC. I tried this as a base but it just didn't do as well as i had hoped. Guess its back to the store to pick up either HIP eggplant or MAC macroviolet.
UPDATE: i really dislike this, it seems so much drier than other cream/gel eyeliners. Taking away a star for this reason. The color is great but the liner is blah.
I have been looking for an eyeliner that will stay on my waterline and not smudge and I finally found it. The Wet'n'Wild cream liner was nice but it got onto my contacts and scratch them up. It was very uncomfortable. This this liner is very black and goes on so smooth and if it does get onto my contacts wears away in about an hour of blinking or so. I can deal with that. I did put it on my eyelid and it went on very smooth also. I will repurchase this again!
Definitely going to use this for a long time. I've recently gotten into using gel/cream liners, and I was using the mac fluidline and smashbox liners but found I couldn't always afford them. I'm glad that I can finally find a gel eyeliner within my price range, and one that doesn't smudge or disappear on me.
This is my favourite eyeliner of all time. I prefer the finishing of liquid/cream over pencil eyeliners, and this is the best that I have tried. I've tried Mac fluid lines, Stila smudge pots, Bobbi Brown gel liners, and they all smudged on me.
I don't usually buy drugstore makeup but picked this liner up based on great reviews in forums, and have been wearing it everyday for a year. It has never flaked or smudged on me, even when I wore it in a triathlon (yes I know how horribly vain that sounds!), and it stayed on through the sea swim and running through sprinklers. The lasting power is very impressive.
I like the texture of the liner -it's so creamy and smooth that I can control the thickness of the line really easily. Using a Stila flat brush, or an angled eyeliner brush, I can get a teeny thin line, or a more dramatic cat-eye line look, and the finishing is always immaculate. I'm not really a fan of the little brush that comes with this, but I don't liked curved brushes for applying eyeliner in general.
It's priced really reasonably here in Singapore, at less than SGD20, but I would buy it even if it was more pricey, because the quality and performance of this little liner trumps every other liner I've tried. I also like how one pot lasts for ages, and stays creamy without drying out (like the Bobbi liners)
The only cons I can think of are:
-Limited color selection: I've only seen two shades of this in Asia -black (a true black) and brown (a rich, dark, mushroom brown with gold flecks), but both work great for me because I'm not adventurous with eyeliner
-The packaging looks a little cheap (the pot itself is fine but the lid gets little scratches and dings really easily) but eyeliner isn't something that I tote around for touch-ups so that's fine by me
[EDIT TO ADD] it's been more than a year and a few pots later, and I am still loving this! the formula hasn't changed. also, there's a new color in this range, a pretty deep purple, so that reduces the color-selection con somewhat.