Wow I can't believe all the negative reviews I'm reading about this concealer. I understand some of the complaints - too sheer, not long-lasting, looks cakey at times. I haven't had these problems myself but, based on the formula, I can see how they could arise.
I think the sheer formula is fine. The concealer is definitely buildable and can give you good coverage, although maybe not full coverage. This formula works because it feels very light and blends easily. I just finished my first tube and will be picking up another one soon. It's just so convenient for me in the morning when I'm in a hurry because of the wand applicator.
For $6-7, this is a pretty good bargain. It might not be comparable to MAC or Bobbi Brown, but it's definitely among the best drug store concealers I've tried. I would recommend giving it a try.
This concealer is pretty fantastic. It looks incredibly natural and is perfect from the under-eye area. It's light and blend-able and doesn't crease or settle into any fine lines. It has a great staying power, it lasted me all day. It felt incredibly light on my skin and, most importantly, it didn't break me out. I really love this product, and for the price you cannot beat it!
This is my go to concealer. Time and time again I have found myself coming back to this one. It's just so...natural looking! VERY hard to make this look cakey. It has pretty good coverage. I will say that the staying power isn't that great but that might just be because I have crazy oily skin.
I can't believe how good this concealer is on the under-eye area. I use no. 20 on my light olive skin and providing I apply it sparingly it never creases or settles into my lines. I keep a spare in my bag and when I need to touch-up I just dot a little eye cream on first to prevent caking. It is such a great find I could cry!
I am in love with this concealer, I dont even remember why i picked it up, i was looking for a pot concealer but could not find one. This is smoth and blends well, hids my dark circles and can be worn on its own with no foundation (which is how i like it) The applicator wand is perfect and i am in love :) i will 100% buy again
This is a great concealer for me, and I hope they don't discontinue the Fit Me line (I will be angry). One problem everyone seems to have is sliding off your face or rubbing right off. I don't know how may times I must say this in how many reviews, but PRIME YOUR UNDER EYES!!!! Use eyeshadow primer or facial primer under your eyes, it helps your concealer look much better and stick to your face. Also, it will look more blended and fluffy if you buff it in with a dome eyeshadow brush. You could use a concealer brush, but I find domes work better for liquid. Also, when buying, go a shade lighter than your skin to give your undereyes a highlight or lift. Last little thing; set your concealer with powder. It'll make it last longer. The product: it gives good coverage, it doesn't crease like mad or slip off my face, and I like it in general. Packaging makes it easy to take with me everyday, and I like the doe foot, easy application. My only qualm is that it does crease a little, even with primer, but not enough to be fake looking. It looks good. Besides, my eyes crease a lot when I smile, and I have lots of smile lines, so I take what I get, and it looks fine. Helps that it's only $6.99 too, that makes it my new HG concealer.
Very good concealer. Gives good coverage both undereye and anywhere else on face. Super blendable. But does crease so set it with a powder. Only need a tiny bit so lasts forever
THE BEST DRUGSTORE CONCEALER HANDS DOWN!! I even prefer it better than some high end ones. It's super creamy, super blendable, doesn't cake up or settle into lines, flawless finish! Will repurchase this every time I run out!
i have used estee lauder double wear concealer since i can remember....my daughter asked me to try the Fit Me concealer, after her telling me how great it is I gave it a try. to my amazement it seems to be almost the same as the double wear. Because it is so much cheaper.. it is now my everyday concealer!!!!!!!!!!!
This is a pretty good concealer. It has enough thickness to provide decent coverage but was not too drying or cakey for my undereyes. Lasting power is not the best but it was $9 after tax and comes with enough product that I don't mind touching up. Not many colour choices but the medium worked for my undereyes. The packaging is awesome, light and compact with a doefoot applicator that lets me control the amount perfectly.