I have NO idea what it is about this mascara's formula, but I find it really nice. I have 4 Mascaras (Almay, Rimmel, and Body Shop) and this one is always my staple. It's formula is seriously black and if I wait just a moment or two, I can get the proper coating...However, if and when I rush it can be a disaster. I will re-purchase as I've been using it for 6 yrs after a friend suggested it as prior all I ever used was Lancome. It's dirt cheap too. I bought my last one for only about 7 bucks. I am able to day or night time it too. Another mega appeal to me is that it is sooo easy to remove. I cannot stand mascara removal, but this is extremely washable, however, never get caught in the rain with it or cry. Lol!! All in all my personal staple.
UPDATE: I do and always will love this mascara. However, I had to take it down a lippie b/c I find it smells so toxic after only a few wks of opening and feel I need to buy one per month. Plus, I've since discovered Lash Blast Volume which is only a few dollars more and gives me what my long (but sparse) lashes crave, lots of volume. I ll go back to it I'm sure, but I prefer to just dabble a bit for now.
One of the most overrated products out there. It doesn't do anything.
This mascara claims to be the most popular mascara ever (with one being sold every 4 seconds or something similarly ridiculous), and, for all my life, have failed to see why. It's an extremely basic mascara that essentially turns your lashes black and nothing else. This was the first mascara I ever used (my mom had a tube I mooched off of), and I remember not knowing what mascara actually did, because it literally did nothing. It needs around 2 coats to be visible on my light colored lashes, and it kills whatever curl was in them, even if I actually curled them, since it's such a wet formula. I actually have to put on around 4 coats on my bottom lashes to even make them visible. It does nothing in terms of length or volume. I think the sparse spiral brush (almost exactly like the cheap tester brushes they give out at Sephora) has something to do with this.
When you put your 8 coats of mascara on, trying to get results, and then it starts clumping and you realize you have to start over, it's a pain to get off even though it claims to be washable.
In general, it's an out-dated mascara that's one of the worst I've ever tried. I'd recommend this to people who have full, dark, long, perfect eyelashes who don't really need any help, and girls who've just started using makeup.
This was the first mascara I ever tried (back when I was already 13 or 14) I don't really like it because it doesn't do much to your lashes. No volume, little color, no length. This mascara is outdated and there are so many better mascaras out there.
I don't dislike this product as it really did the trick for me for most of my teenage and adult life. I still see my mom using this in the mirror...and then taking a pin and separating her lashes....
Why I wont buy it anymore...well I think it is out dated. There are so many great mascaras (like bad girl from benefit to name one).
Awesome mascara. Curl your eyelashes, apply mascara, and you're done. Lasts the whole day. A Classic.
I have short and fine lashes. This mascara just isn't for me. People who already have long or full lashes will have better results with this. The great thing about this mascara is that it doesn't dry out easily at all.
This stuff is soo good for beginners and I love how it doesn't dry out at all. This mascara is perfect for natural looks but if you layer it a lot you can make your lashes appear long and full. You have to be careful on the bottom lashes because the formula is on the wet side it can transfer. Minimal flaking with this and I always seem to come back to it. :)
I like that this mascara adds length for me, but it doesn't add volume at all and it doesn't hold a curl, and it kinda clumps. But it doesn't smudge or flake. It's not horrible but it's not great. But overall I wouldn't recommend it.
It really doesn't do much for me, but it's not all that bad. I have short lashes, so I prefer something that will give me more volume. But I heard the reviews about this and got one; this is my first mascara. I wore it out on a hot humid day and it smeared :( But on not-so-humid days I've worn it outside for an afternoon and it stayed put. So it's not all that bad--but I still wouldn't repurchase. It just doesn't do much for my lashes.