This is probably the worst hair product I've ever bought. Believe me, I have my fair share of things I don't like and don't use, but this one had the most negative effects.
My hair is naturally blonde, but it was looking ashy lately and I wanted to lighten it a little to freshen up for the summer. I found this product, read all the raving reviews, and decided it'd be perfect to get the color I want - easy to use, mild, and much cheaper than a salon + maintenance.
It made my hair feel very dry after application. Since I have long and thick hair, it was hard to spray all the parts uniformly. I ended up with some missed places in the back and overcolored parts in the front. It's hard to get highlights with it because the spray is pretty "wide". My hair started falling out all the time after a couple of uses. I would comb it, and there would be a big hairball on the brush.
But the worst part was the color. I thought it was ok on the first application, but it wasn't enough of a change. It quickly turned to a trashy yellow-orange after a few more uses. Absolutely unnatural and cheap-looking. I was hoping this product would be a money-saver, but ended up having to go to a professional to fix it.
It's also pretty pricey for the size you get, relative to other drugstore hair products. The tube is small. The only thing I liked about it was the nice smell.
I really wanted to like this product and, after reading all the reviews, didn't see any reason why it wouldn't work well on my hair. Now I really wish I had just gone to a salon in the first place.
for me this is an HG product!! I have medium/dark blond hair which is highlighted to a pale straw blonde. I was having to go in for highlights or toneing every few weeks and was spending a ton of money, I got this used it a few times in a row and it matched my roots right up to the rest of my hair! now I use it maybe once a week and I havent had to go see my stylist in 2 months! life (and wallet) saver!!
Been using the Lightening Spray for 2 uses and already I can see my highlights are blonder!
I purchased it because the highlights I got at my salon were not as light as I had hoped for. My roots/natural hair is a dark brown. I'm not relying on this to be a root fixer, just to lighten my highlights.
This product does have hydrogen peroxide in it...which means you HAVE to take care of your hair when using it!! Use a leave-in conditioner, use a repairing shampoo/conditioner, use a deep conditioner, that way when or if you go back to a salon, your hair will be in pretty good shape. If you're worried about breakage, ask the colorist to use a very mild peroxide/developer to minimize breakage. Yes, it's a cheap, quick fix, and hey you usually get what you pay for with these products. But once I achieve the level of light I like, I'm going to stop using it.
I have over processed blonde hair (I have naturally dark brown hair) and this did not work on my blonde at all.
My hair did not change tone or get lighter, it just got extremely dry and tangled.
I did use it on my super dark roots (which I actually didn't expect to work at all) and was impressed with the result. It turns my roots a light red color, which blends much better than hair that is almost black.
I love this stuff! I have very light, golden blonde hair that has been dyed and bleached countless times, but I have dark blonde/brown roots, about an inch and a half long.. I've been liking the roots this last couple of months but decided I was bored of it and I picked this up and sprayed it on my roots before I blowdryed it without thinking and I could tell the difference straight away! Used it 3 times since and I no longer have roots! They have turned into a lovely pale, golden blonde colour with no brassiness.
I think its dried out my hairly slightly but much less than a home dye that I would normally use would!
I also like to pray this lightly on my dry hair if I'm going to sit in the sun, like when you put lemon juice on your hair only stronger! It looks really natural and summery!
If you have blonde hair that requires coloring, this will change your life! I am on bottle number three of this, so that should tell you how much I love it since it just came out a few months ago! At first I used it every day to get my roots as light as my hair. It took about five days, but I continued to use it every day for a couple weeks because I didn't want to stop! I soon realized I could use it every other day to keep my roots light and to give myself some additional highlights. Now I use it twice a week. I haven't colored my hair in two months and my color looks fresh every day! It's true that using a flat iron will help get results faster (along with blowdrying). I can't say enough good things about it. After showering, I spray at the roots and comb into my hair. I keep my sprays to my hairline, the back of my neck area, my crown and my part. Sometimes I take a few sections and spritz them too for pretty highlights. Went to my stylist yesterday and she said my roots & my color look great! Enough said.
UPDATE: I ruined my hair with this stuff. There should be a warning not to use it too often. My hair got so dry & damaged that I had to cut it all off. Thankfully I look really cute with a pixie cut, but it was really frustrating to know that this product (that worked so well) destroyed my hair. I no longer recommend this to anyone! BEWARE!
I have platinum and wheat blond full highlights, more platinum though. The ends are quite a bit lighter and my natural is a dark blonde. I used this to lessen the severe contrast between highlights and regrowth. It did a great job!!!! GREAT! I think this is so good that I could avoid a large salon charge for some time. It took 3 times for a noticeable yet very natural look. This reminds me of summers as a kid when the pool and the sun would lighten my hair, and that's just what it looks like. Be sure to use treatments after! Will buy again, love this!
My hair is dark blonde and for summer i decided to go to lighter shade of blonde. i didnt really want to colour it, and when i found this product i was really excited! ive been using it for about 2 weeks and my hair has gone really blonde! but later i was reading the back of the bottle and i saw that the main ingredients in the spray is hydrogen peroxide, aka bleach. i immeadiatly stopped using the product and right, after i noticed my hair started becoming limp and lifeless. the spray litterly sucked the life from my hair and stripped the natural colour of it! once you begin using this stuff your hair becomes dependant on it.
I bought this to do the "root blending" technique, that you see on the side of the box.
My hair is colored to a light blonde, and naturally it is in between a medium & dark blonde. My roots always come through and its always fairly obvious. Well, my personal goal is to grow my hair out to my natural color. So this product is perfect for me, because its helped me to blend the different blondes together, so I'll end up with a nice ombre effect as it continues to grow. So it looks natural, not obvious.
The product itself is very pleasant and easy to work with. I had a friend help me do the back of my head. I left it in for roughly 24 hrs (and blow dried it for a good 15 minutes) and got great results, and it lightened slightly more than I expected. I didn't have to use it twice on my roots as I thought. I've used it 4 times on my long bangs to accents my face and its given me the perfect look for summer!
Also, with my hair being fine, I thought it would be slightly damaging and its still in good condition. :)
FABULOUS PRODUCT!!!! I have reviewed the Go Blonder shampoo & conditioner which I use with this lightening spay and my blond hair has never looked better! I get salon highlights every 3 months and notice after using this 2 or 3 times that my hair looks much blonder, with added dimension, depth, and shine to my highlights. This is an amazing product, especially for a drug store brand! Use this with the shampoo and conditioner and you will see results!!