I have been waiting forever to get this! Kind of dissapointed that the eyeliner is not included now but since I already have similar ones it is ok. Love the shadows. Good for nuetral eye fo work and more of a smoky eye for going out! Worth the wait!

Love it but had to pay a small fortune to get one here in Australia ($100 on ebay) that had the double ended eyeliner in it. Colours are great but not sure it was worth ALL the hype.

I generally wear nude shadows, and I'd heard all the hype about this palette, so I picked it up at my local Ulta. Mine came with the double-ended pencil and a sample of the eye primer. First off, this is an excellent value. 12 eyeshadows plus pencil & a primer sample for $44. Even at the new $48 price, that makes each shadow (and they are full size!) only $4 - so still, quite a bargain compared to buying shadows individually. Definitely an awesome value. Second, the colors in this are awesome and totally wearable. I find I can do everything from a neutral daytime "conservative office" eye, to a shimmery gold, to a dark smokey eye - all with this palette. The colors are nicely pigmented and have good staying power. The downside to this, as with all UD shadows, is the fallout - it is insanely bad, so be prepared. Overall I think this is a great value for the money if you wear a lot of nude, brown & grey shadows as I do. continued >>

I wanted to love this product, but it's going straight back to Sephora! The payoff is just so so and the texture is a bit chalky. This brand is going downhill in my opinion...which is usually what happens when brands get too big...the quality suffers. Too bad. Sigh.

Okay. I am annoyed that they replaced the eyeliner with a brush and hiked the price up. If they would have left it as it was, this would get 5 lippies and a gold star from me. I was so excited to finally see this back in stores (and since there were only two left when I walked in) I grabbed it without checking it out first. I probably wouldn't have gotten it if I would have checked. While the eyeshadows are absolutely amazing and I love everything about them, I was pretty upset to get home and find that the double ended eyeliner (which i was probably equally excited about) wasn't in there. And then to check the receipt and see that it was more expensive than it used to be...very unhappy with Urban Decay at the moment. Not a good move by them. Like I said..the eyeshadows are amazing..and the value (even if it is more expensive) is still great. But this "new" Naked palette isn't what it used to be, so be aware if you plan on picking it up.

I didn't know how in-demand this product was when I bought it from ulta! I paid $48 and got three free Urban Decay samples.

I love the palette but I give it only 4 stars because UD decided to swap out the two great eyeliners and replace it with the good karma brush. sucks. they also hiked the price up $4.
still the colors are so blendable, silky soft, and pigmented. naked is a better word than neutral for the palette bc the colors look natural on the face. well most of the 12.

the deal is great. a full size 1.5 gram eyeshadow form UD is $17.
this palette includes 12 1.3 gram eyeshadows.
now lets do the math.

12x1.3 is 15.6 grams. divide that by 1.5 and thats how many full size eyeshadows you get, which is 10.4.

multiply that by 17. that is $176.8!. what a steal! not to mention the normally 24$ brush and small 1/3 size primer. hehe i know my math :P thats saving more than... brace urselves
$152.8 AKA 76%!!!

anyways this was a great purchase and it provided colors that went together effortlessly, all in a sleek, well packaged palette. i had the opportunity to familiarize myself with the great UD eyeshadows and now i'm obsessed! if you can manage to get your hands on one of these, buy it right away! it wont be there for long.

So, I waited for around 2 weeks until I accidentally check it again on Urban decay website and there it is, with the Add To Basket button. I bet that's the time when I didn't even ponder about an order and had to check out right away when I got the palette in fear that it would be out of stock. Now looking back I feel a lil' silly but oh well ...
So, about the thing, I don't have lots of neutrals, so this is a good investment. $48 for 12 shades, you are paying $4 for 1 shade, not counting the brush and the primer that comes with it.
On the shades : They are awesome, high pigmented and amazing quality. The best side is that you have a range from the lightest color to the dark-almost-black, and both matte and shimmer finish. So that is quite a flexible palette and you can wear different look everyday without having to worry about which color to choose to match your hair or your clothes that day, because simply, nude shade will go with anything. So big plus on that.

On the primer : The bottle is fairly small so I think I'll run out of it very soon, but it does keep my eyeshadow intact and colorful throughout the day. Pretty impressive.

On the brush : This is why I removed 1 lippie. Comparing to a similar Sigma brush that I own, this brush is not soft at all. The hair is too thick, a bit sharp at the end and it feels plastic-y to me, sometimes it even scratches my eye skin and I find it pretty annoying and useless. I wouldn't use this brush, I leave it in the box in case I forget my brush, but if I have a choice I would prefer the eyeliner over this brush. It's the same feeling I have with you know, the useless puff or blush brushes that sometime comes with powder.

But overall, best set I've ever own. :)

I have absolutely nothing negative to say about this palette. I bought it in January, when it suddenly became available again -- I was happy to try it, but wondering if it was overhyped. When it arrived, though, I quickly understood why the NAKED palette is so beloved.


First of all, it really is more than just a palette of neutrals -- many of the shades are variations of neutrals, in different depths and undertones, but they're vivid, and they're fun; this palette is anything but boring. I'm already partial to brown shades (my eyes are light blue) -- but these really have varying warm and cool tones, and it's interesting to create different looks with them. In terms of the $44 - 48 price (mine was $44 and came with the Whiskey / Zero Duo Liner), the palette really is an amazing value for all of these shades. They're so highly pigmented, too, that a touch of the brush against the product does it; I've had NAKED for months, and none of the shadows even look used! My favorites are Darkhorse, Toasted and Hustle -- but even the shade I never thought I would use (Gunmetal) now appears on my bottom lids as a liner. It has a bluish tone to it, which I love.


I think the only way you will be dissatisfied with this palette is if 1. You already own many UD shadows and palettes (in which case they may be too similar) or 2. You really do not like neutrals -- and you prefer more vivid blues, greens, pinks, etc. Otherwise, I don't think you will be disappointed in this investment at all!

Yes, I bought one, too. I don't normally care for neutrals; I like my wacky, tacky brights and I like to wear a different EotD every day, so the Coastal Scents palette is my go-to, buuut... Everybody else had one and I didn't want to feel left out, lol. Still, even if you're a fiend for color you can still get plenty of use out of this. If you haven't built up a collection of neutrals, this will meet all your needs for pretty much forever. The shadows are of super-high quality. I regularly use Fyrinnae's Pixie Epoxy foiling medium (it makes even cheap shadows like the Coastal Scents apply beautifully, brings out shimmer, and absolutely ends fallout) but with these I hardly even need it. They apply buttery-smooth and blend perfectly.

My palette came with the brush, and not the liner (I recall reading on UD's website that factory backups in making the double-ended liner was the reason why they couldn't produce enough palettes to keep up with the demand), but I'm one of those who find the 24/7 liners too smudgy anyway, so no skin off my nose. I don't foresee myself traveling with this (I only pack my cheap Wet n' Wilds, so no tears will be shed if my bag is lost or stolen), but it wouldn't be difficult to just stick your own favorite eyeliner in the slot if you had to have one.

Bottom line: you absolutely can't go wrong with this palette, regardless if you love neutrals or don't care for them. If you love neutrals, then you'll enjoy the great quality of these. If you prefer brights, then I'll wager a guess that you don't already have a lot of good neutrals, and with this, you'll have a solid cornerstone of essential shades in case you need them. It's a solid investment that will last you forever.

Naked Palette=LOVE. These shadows are gorgeous! Since they are all neutral colors, they will work with every skin tone... especially if you're a fan of browns/beiges. I also like the fact that they have a combination of satin, glitter and shimmer shadows. It's almost impossible to make a mistake with the colors. Shadows are highly pigmented and super velvety. They glide on smoothly... I like the brush it came with as well, very high quality. I don't really care much for the eyeliner since I only use black gel liners...I can't wait to try another look tomorrow. So this is a great deal! 12 shadows and a brush for $48.00 at Ulta.