PROS: It has AMAZING coverage!!! it is industrial strength concealer. very thick like tattoo concealer. it will cover up all acne and acne scaring. Best drugstore full coverage concealer i've found!!!

CONS: it only has about 3 color selections!!!! this is the part that definitely turns me off of this product. i bought the color natural light and i am a NC35 in MAC's studio sculpt foundation. It was really really light. The best way to make it work is too put it UNDER your foundation.

I would buy this again because of the coverage for the price is pretty good.I haven't found a better one yet. I have a lot of acne scars that normal concealers can't cover so it is pretty good for me because i'd rather put on heavy concealer than cake on foundation.

It's a shame that the coloring on this product sucks, because it gives fabulous coverage and has great staying power!

I have this in Soft Yellow and while it does appear yellow, it's very chalky and almost white once applied. It's very thick which is nice. Maybe too drying for use under the eye.

Someone suggested using this UNDER your foundation and I think that's a wonderful idea, because on it's own it's a bit too white.

Makes a pretty good eyeshadow base, though!

This stuff is hardcore!
I use this stuff to cover up tattoos and seriously dark under eye circles. The color selection is limited, but for me the lightest one is perfect.
This stuff is almost comparable to dermablend products.
Except, dermablend has more of a color choice than this stuff.
Great buy!

This conceals really well, but tends to look whitish so this is best worn under a foundation or tinted moisturizer-I'm giving it a 3 because I like when I can walk out of the house with nothing on my skin but concealer, but this is great for those really awkward red bumps that nothing else can disguise. Also covers bruises pretty well because of the thick consistency.. A tiny bit goes a long way, so be sure to blend. Doesn't irritate my acne, which is a big plus.

I got the 'fair light' on sale for about $2 at Walgreens in Jackson, MS... I had no idea why it was so cheap. I think it usually retails for about $9?
But product wise; this is a very good tool, it seems to be the best concealer I have ever used, because it creates a good canvas and it doesn't irritate or cause breakouts on the skin.
The only downside is it becomes a bit tricky to get out of the tube, like it is more of a paste consistency if anything so it must dry up easily.
(Btw Physicians Formula need to branch out to the UK, their stuff is awesome.)

I Bought this in Fair Light and is a little too light for me but that's fine, you can't tell after I put on a tinted moisturizer or foundation. I decided to try this stuff out after using every other concealer, I'm sick of using concealers that just either empathizes that I have a blemish or just covers like my tinted moisturizer. This stuff covers very well in my opinion, at least for the great price anyways ($8). Also a little dab goes a long way, which is nice. If you're medium light I'd say get the Natural Light shade, and if you're fair get the Fair Light. The only con is that this are the only colors besides the green. This is my new concealer for now, unless I find something better later on...

This concealer has totally changed my opinion of Physician's Formula products. I have extremely dark circles (all the time people ask me if I have been in a fight) and this not only covers, but doesn't look like obviously-applied concealer. This doesn't settle into my lines once dried, and it dries fast. I don't consider myself to have very pale skin (I think NC15 or something) but I had to use the darkest shade. I originally bought Fair but this was too pale and pink for me, so switched to Natural Light. From what I have seen in stores, these are the only two colors available, which is really limiting the number of people who can wear this. I apply this with a brush, and I found that if I used the same brush on both eyes, without wiping it on a tissue after doing the first eye, then this doesn't apply as smoothly. I guess this dries into the bristles and causes the product to clump upon application. But giving my concealer brush a thorough wipe with a paper towel means that I can do my other eye with the same smooth finish. I would definitely buy this again, and I am considering stocking up on this due to rumors of this being discontinued. continued >>

Tried this because I needed a good concealer for under my eyes and on my chin. It's very nice. I used the lightest color and it goes pretty well on my pale skin. My only complaint is that you do need to blend blend blend and it does dry semi quickly. There's also no colors for tanned or dark ladies.
EDIT: It seems like the more I dab on the more the blemish shows. Eww, going back.

This is the best concealer I've ever used. Unlike most concealers, it actually completely covers what you're trying to cover, what a novel idea. It reminds me a lot of Make Up For Ever full coverage concealer, but for 1/4 the price. I use it mostly for blemishes but I've tried it under my eyes and it works great for both. The only negative thing - and this is a pretty big negative - is that I am pretty sure it comes in only 2 skin colors (that's all I've been able to find anyway) and they're both pretty light. I have no idea why they'd only offer those two colors. I'm an NC25 and the darkest color is almost too light, but I can make it work with lots of blending and a powder on top that matches my skintone more closely. I love the packaging. I hate tubes that you dip the wand into or pots you stick your finger in. The packaging of this product is a very hygenic squeeze tube. I would give this five lippies if it came in a wider range of colors, but for right now this amazing product is only available for people with light skin.

I bought this specifically for my undereye circles and it did its job. Perfect, thick coverage (I have really really bad DARK undereye circles!). For some reason mine, after the first few squirts, came out as a smelly liquid. So make sure you shake it up before using to get everything the right blended consistency. A little goes a long way, this is awfully thick and it's best you get a good concealer brush or sponge rather than your finger. I use this after moisturizing my eye area, and then I cover up with a powder concealer (LOreal Bare Naturale) that is more my skin color (I bought this in pale yellow). Finally, I set with powder foundation.I don't have any acne so I don't have any input on how this can cause break outs. It can be cakey, so make sure you really moisturize and don't apply on too much.