I feel bad giving this an average review because i like GOSH - I got this in Black Ink and unfortunately, it wasn't as creamy as some suggested (maybe because the UK has cooler climes) and it was not waterproof or smudgeproof for me like it was for a lot of people.

I must have oily eyelids or something, but as with a lot of eyeliners that claim to be waterproof, it smudged within 2 hours. What i do is brush a tiny bit of black powder eyeshadow over the top and it must set it as it performed a bit better after i did this, but still not great.

LOVE this product!
Before I discovered GOSH, I used Urban Decay 24/7 and Make Up For Ever waterproof eyeliners. I cannot say that those are any better than GOSH. Perhaps GOSH is slightly even better, and half the price!

I have only used the black one, but I am looking forward to discovering what other colours it offers this summer.

Very creamy consistency and does last a long time.

I've been going nuts over the Velvet Touch liners lately. I have several and love Golden Moss, Metallic Brass and Hypnotic Grey. I also got an automatic liner called Grey Mink that is the perfect taupey grey. Just wish they had the same colour in the Velvet Touch since it's softer in pencil form.
To me it's as good as the MUFE Aqua Eyes waterproof eyeliners but cheaper. GOSH has a wide range of colours.

I can't wait to buy more and test the other products in the line.

Again and again i find myself reaching for these babies over all my other pencils. They are fantastic! I didn't expect them to last long, thought they'd smudge and wear off, but i was pleasently surprised when they didn't! The black is the one i always go back for! Smooth, long lasting, and great price! What more can i want?

GOSH is a gem that we Canadians are VERY lucky to have access to! The line in general is comparable to MAC in terms of product, price, and options; however it is in fact considered "high end drugstore" in the UK where it originated. It is available in Canada at Shoppers Drug Mart, where it goes on sale often.

The Velvet Touch eyeliners are comparable to Urban Decay 24/7s, and with over 20 different colors to choose from, there are MANY more options. I find popping them in the freezer for a few minutes makes them easier to use as they do get quite soft like the 24/7s and MAC Pearlglides.

They are waterproof, and completely budgeproof. Unlike 24/7, they stay on the waterline and do not "migrate" to the corner of the eyes. Some colors do have shimmer so I'm unsure if they are safe for the waterline -- use your best judgment, obviously!

My favorite colors are Purple Stain, and Metallic Brass, which is a dupe of MAC Buried Treasure. They are gorgeous, wear well, wear LONG, and the price is awesome if you can get them during a sale!

I love these liners, smooth, creamy and extremly pigmented. Great vibrant colours that really make eyes pop. IMO ***** THESE ARE BETTER THAN MAC **** Ever since Mac was bought by Estee Lauder their product have just not been the same. GOSH Liners are better quality, better colours, more vibant, longer lasting and priced better than mac. I LOVE GOSH!

After reading all the reviews on here, I was pretty excited to try this. Unfortunetely, it did not turn out as well as I thought it would be. I have oily lids, and after an hour, it smudged/ran all over my lids. Made me look like I had e/s on. If your face isn't oily, I'm sure this e/l would be very good and nice, but I think if your face/lids are oily, no e/l would work, unless maybe it's liquid.

Edit: Changed to 4 lippies as it turns out this e/l is one of the best ones I've used. However, I still took one lippie off as it doesn't seem to work well on the waterline. It will not apply to the waterline as it is smooth so therefore I resort to using Style-stylez flat liner on my waterline. But I did buy this GOSH liner in purple as well and it works nicely and doesn't smudge as bad when using a lid primer. I used Cargo (d/c) and/or bare escentuals primer.

I have one of these (Metallic Brass) and it's odd because I found it neither metallic nor brassy in color...lol...it's a dark brown pencil with subtle coppery sparkle. On my lids, it's just dark brown. This liner made me love pencils. Suddenly, I'm a pencil ho. It doesn't budge once applied and it stays true and dark all day long (with UDPP). I will be getting more of these asap! EDIT: Now I have a collection of these pencils in a bunch of different - they're the best. I wish they sold these in the US.

OHMIGOD. I picked this up for 10.50CDN today at shoppers. I originally got the velvet touch in purple for my sister, and remember she LOVED it so much and I tried it, and i loved it to death! So I got "black ink" today, and it is sooo gorgeous and just stays put. According to random male friend I looked "really good" today. This stuff stays and the black is a true black. It's hot. Now I want my own purple, green, blue, brown...I want them all. =(

i've got the waterproof eyeliner in bananas shade and i love it!!!the shade it's so georgous i definitely recommend it.it stays on you all day but unfortunately it's a liitlle bit difficult to remove..