I think I'm in love with this product. It's only been a few days, but I'm pretty smitten. I was a StudioFix Mac girl forever, but wanted to switch to mineral makeup since my pores seemed to be getting bigger by the minute. I've been experimenting for a couple years to find an MMU that gave me the coverage, the ease of application, and the lasting power of StudioFix. I tried Bare Minerals, Everyday Minerals, Pur Minerals, Neutrogena pressed minerals, and the list goes on. Pur Minerals was runner up - beautiful coverage, and felt great on my skin, but the lasting power was minimal and not matte enough for my oily skin. Alima feels so good on my skin (like I'm not wearing makeup), great buildable coverage, fantastic staying power for an MMU, not too dry and "powdery" feeling, but not too "glow-ey" (which some people love, but with oily skin, I don't need any extra glow), and looks great applied with a brush, or a flocked sponge. I still have to deal with the MMU mess a bit, but I just remove the "sifter" since half the powder sits up above that thing anyway. Anyway, FANTASTIC product, great color selection (a little intimidating at first, but samples are reasonably priced, and they will make custom blends), I love, love, super love it.
Alima was my first mineral makeup and I absolutely love it. It definitely matters how you apply it though. There have been times when I've over applied and it looks too powdery and times when I haven't applied enough, so the coverage isn't there. But most of the time, it applies really nicely with the Alima #25 brush and looks great. I haven't experienced too much of the melting or fading that others mentioned, but I imagine with any makeup that's a risk. Plus, I want my skin to breathe and I feel like mineral makeup will allow that. Alima is located in Portland, OR so I also love being able to support a local company. I just wish that the powder wouldn't get everywhere when I'm trying to get it out of the container, but sometimes makeup is messy. It's easy cleanup, so no biggie.
This foundation is just okay. I like that it is all natural but doesn't give very good coverage. The colors are also very drastic, as another poster said, yellow based is very yellow and vice versa. I will use up what I have but will not purchase again if I can find something better. I am always in search of the perfect mineral makeup and still haven't found it yet. Def wayyyy better than bare minerals though. Glo Minerals has better coverage and a better finish, but isn't as natural as Alima.
I order 4 samples colors by the help from Alima makeup artist by email them what product I used recently. I found my match in Biege 3 and olive 1 If you are wearing Make up forever HD in 118 Biege 3 or olive 1 will work on you same as Shiseido I40 wearer can also match with Biege 3 and olive 1 due to that 2 products that I had wear. coverage is very good. Very nice costomer services. Great company keep up all the good work. I recieve my order in 2 business days. I will order full sized for sure in both colors. I love this foundation. I had used for 1 month now. No itch, and last all day at work. Doesn't oxidize like other mineral. By the way put Alima finishing powder over look more smooth and flawless. I already order full size. If you like full coverage don't purchase this foundation. Update: 09-23-11 order full size foundation, finishing powder, blush. Still like it. I also used Shiseido powder foundation in O40 for full coverage but due to wear foundation everyday it will clog pore and I have alot of black head on my nose and chin some break out on my forehead. But when using Alima foundation I have more clear skin. Still love Alima all products are great. Now Alima went up the price for foundation now cost $22. Finishing powder $17, and blush $17. I will still buy it again when they have their annual sale they will let me know by email me like every time that i ordered.
I just don't think mineral makeup and my skin mesh well. While this was a good foundation (out of all the loose powder foundations I have tried), it still did NOT provide good coverage for my acne (even with their concealer) and did NOT help with oil (even with their balancing primer powder).
After a few hours, I noticed my T-zone was extremely oily, my cheeks had dry patches on them, and the fine lines on my forehead were much more accented.
If mineral makeup works well with your skin, I would recommend this. But if you're looking for full coverage, go with a liquid foundation.
If you are looking for a wonderful coverage foundation that won't make you greasy or cause breakouts, I recommend Gabriel Cosmetics-- Liquid Foundation and Dual Powder! My new favorites!!!
Two months back i got the samples. they have lasted me this long, and i still have more ( i got about 6 shades) used them almost everyday.
Bonus point for the cute sample packaging, even though they didnt have a sifter which would have been more useful. came with freebies and badge cute!
Lets talk about shade selections:
Now firstly its good they have a wide range of shades but i feel like their shades lack depth , like their warms and golden are really yellow, but their olive is slightly too cool.
They need a wamer neutral.
Im about Nc 20-25 , i've found my perfect skin match in EDM almond light , that matches me so spot on. In alima the goldens are WAY too gold/yellow for me.
The warms are still noticeably yellow for me , i tried warm2 and that was the wrong undertone but the right lightness.
Olive2 is too pinkish for me, its called olive but i would say this is a more cool neutral rather than a real olive. If you are used to EDM's olives which are a yellow/olive based neutral, alima's are nothing like that.
beige 1 is even more cool toned than the warms . I can pull this off though . since its slightly more neutral than the warms .
Olive 0 is closer to my skin tone, only that its a tad too light and still a tad ashy on my skin since it gives me a non-obvious pinkish cast.
I've found my best match in 75% olive 0 and 25% golden 2 .
lets talk about coverage now:
This is one of the heavier coverage mineral's i've tried. and i like it that way. Application makes a difference too, you can try applying it more sheerly.
I like applying this wet (using a wet sponge or kabuki ) and then finish of by spritzing my face.
It gives a mostly matte finish,i woulds say that its more matte than semi-matte that the name implies , its more matte then say EDM's matte.
I like its very polished matte finish. But it also feels very very very slightly heavier on the skin than any other minerals i've tried, i doubt you will notice .
It gives me the kind of coverage that i can achieve with liquid foundation . I apply with NO base, and no finishing power. i love how it holds up and looks on its own.
Its finely milled .and has an almost creamy sink into your skin feel.
how does it wear? :
SPECTACULAR ! it stays on forever. I live in singapore , hot humid all year, and its common to spend the day walking under the sun and deal with perspiring.
I wear it up to 11 hours a day, and it hold up with no touch ups and no blotting. keep in mind im really oily. But yeah i get lazy and dont blot. but when i do it looks amazing all day.
I like how it looks great, gives you the flawless skin look, feels way lighter than traditional liquids and powders, and holds up on my skin better than:
EMD, silk naturals, aromaleigh .
those did not handle my oily skin and the heat well .
love the coverage, best yet. Great finish , blends into your skin does not look like you are "wearing a ton of makeup" . amazing staying power.
i would love if they had truly olive shades, and less "flat" shades but at least they have the shade mixing option which is what i will use.
so YES i see this a being me go-to every day foundation for a long time . im so in love. i apply it with a heavier hand for events and it looks ok even in flash photography , at least in my experience .
you have got to try this!
The photos in this listing got me to try it back in 2007, when I desperately wanted to jump on the mineral/"natural"/organic/free range (just kidding, it's makeup not chickens) cosmetics band wagon. I thought I looked great for about three weeks... even though the Alima Foundation did not ever stay on my face for long... even if I mixed it into my sunscreen to make a tinted moisturiser and then used a setting powder on top. I always ended up looking glossy and felt oily. And the last straw was when my skin started itching and burning and eventually I broke out in little bumps whenever I used it. I was using an oil-based pre-cleane to remove the makeup, so I think I reacted to it because I was sensitive to the high mica content. Mineral makeup is, I think, for resistant skin types. Looking at the photos of happy, glowing, perfect-skinned people in this listing make me want to try this foundation again... but I know better than to do that and while I may not have resistant skin, Alima gave me a resistant attitute towards ALL mineral makeup -- I'm just that frightened of it. Now on the other hand, Alima makeup brushes are nice quality.
After reading all the shining reviews on the Alima foundation, I was looking forward to trying it out! I had ordered 4 samples and narrowed my choice to Warm 3. The color was just about an absolute match for my Asian skin tone! The coverage is great: able to cover most minor to medium imperfections with one application and the texture is very creamy. It also lasts all day on my oily skin, which is a big plus. They have so many shades to choose from, you're bound to find one that's a match; it's a bit daunting at first, but you'll quickly pick up on how to find your shade, plus they also have a makeup artist you can e-mail if you have any questions.
My biggest complaint however was that it always applied terribly onto my nose; it always looked cakey and uneven, no matter what I tried (moisturizer, primer, etc) to help even it out better. It would look lovely on the rest of my face, but it looked TERRIBLE on my nose. It also didn't do anything to help absorb oil, but I've pretty much settled on the idea that nothing will work (except MAC Blot Powder, and even that only lasts 2-3 hours). So I'd give this a 3.5 but I always round up so it gets a 4. It's still a much better mineral foundation than Bare Minerals (that stuff made my face SUPER oily) so I still recommend giving this a shot if you're looking for a good quality mineral foundation to use.
this product good for my skin!LOVE~~~~~~~~~~~~
the only other mineral makeup I've tried is Everyday Minerals and Alima blows them out of the water. for some reason EDM never made me itch, though, and Alima does. however, it doesn't make me break out and looks creamy and natural when applied wet or dry (I've been spraying my kabuki brush with mark's mist opportunity now before picking up the powder and applying as I've read some experts think breathing in mineral makeup can hurt one's lungs over time.) there are SO MANY shades and if you send a message to "ask the artist" with a foundation that matches you, they give helpful suggestions as to which shades to try. love that. as a whole, this company is great to its customers and they even give extra samples when purchasing $1.50 samples.
downsides--powder all over my bathroom counter! but I have always had that problem with loose powder. I wish they had a pressed powder version. I know sephora does and it has great reviews so I may try that next as I never haul a kabuki brush and jar of MMU in my purse for touch ups. for some reason I can't get this or any other MMU to not fade after a few hours--dry, wet, over moisturizer and/or primer, setting with rimmel's mattify powder, spraying with mist opportunity to set, nothing seems to keep it there! but it's not melting off, it's just not there. there's gotta be some way to keep it on! still my HG for now and I will definitely be repurchasing.
EDIT: I can't make this or any other MMU look not-powdery on me, so I no longer use this but I think it's more of a user error and my skin + this type of makeup thing than anything having to do with product performance, so I'm leaving my ratings the same :)