I bought this because I needed mascara, and all my usual brands weren't on sale. This was quite the steal--less than $3 at Target--but despite that, I wouldn't repurchase. The wand gets overloaded with product, even when you scrape off excess on the bottle's rim. And while it does lengthen lashes, it doesn't provide any substantial volume.

In a makeup emergency (i.e. can't find anything else), I'll grab it and go. But it's not something to write home about.

This is my favourite mascara, as it's brush is perfect for MY lashes: lengthening, thickening, and defining perfectly for ME. I love the fact that the tapered brush gets into the corners of my eyes, and that the product is buildable. WAY better staying power than Great Lash!

I really like this mascara. It's simple and inexpensive (I got mine on sale for less than two bucks) and does the job. I wear this everyday and am so happy with it. I do find it slightly annoying that it takes awhile to dry but I can live with it. I will purchase this again in the future!

Not a bad mascara for the price, it doesn't clump or run easily or bother my eyes but it doesn't make my lashes look very great either but I'm used to using Diorshow mascara so I like dramatic. This is good for a very natural look but that's not what I want

I really wanted to like this. It looked great at first then I realized it was just okay. I have since moved on.

This mascara was just okay for me. I liked how it made by lashes look nice and natural. By mid day it got smudgy. I can't handle mascara that does not stay in place. Sorry, won't be repurchasing.

Definite HG. Just tested this mascara against MAC zoom lash and Rimmel lash maxxx, and this one wins by far. I got this free with a purchase of the Rimmel makeup remover, and I thought that a free mascara with purchase would be a bad product, so it sat untouched for months. But I see my boyfriend in a few days and I want to look pretty for him so I broke out all my makeup and started testing :)

I LOVE how feminine and pretty this makes my lashes look. I feel like I should be wearing a little floral dress with my hair in curls while batting my eyes. I applied, let it dry, then applied again and used an eyelash comb (although I didn't really need to) A very nice dark black colour, not super harsh black like the MAC zoom lash. Does not clump! (!!!!) I would say that this mascara significantly enhances the curl and length of lashes while still maintaining a natural appearance. I feel like guys would think this mascara makes girls' eyes look very pretty, instead of them thinking that the girl cakes on mascara.

The only problem i had with this mascara is that when i pulled the wand out of the tube, a lot of product was stuck on the tip of the wand, but this did not affect application.

Basically, this mascara makes my eyelashes look pretty and girly, and i love it.

I actually liked this mascara for the most part. For as cheap as it was, I guess my expectations weren't that high, and this exceeded them.
If you want a cheap mascara that does a pretty good job, this is a good one. I like it better than Maybelline's Great Lash, and I think they are about the same price.

Although dirt cheap and with decent reviews I didnt care for this at all. Love the brush but the formula is way to wet and creamy, it barely sticks to my eyelashes. I got 2 for 4 dollars at walmart, I will be trashing both these

This is a very light, simple, nice product. If you want to just subtly bring out your lashes without being dramatic, this product is a good option. I have not experienced flaking, over-drying, or smudging. It also curls nicely.