I would give it a 4.5 but I rounded up. I'm an eyeliner kind of gal and something I won't leave the house without. After trying the Maybelline, the Wet N Wild, and the L'Oreal HIP Cream Liner (which I believe is discontinued now, it turns out the L'Oreal was my HG gel liner...).
Luckily, I found Essence! It's texture is super close the L'Oreal and more of a cream than a gel-- making it super smooth and gives you a nice pigmented line. It has amazing staying power and doesn't budge but I have oily complexion so after 4 hours, I have to spot check. But for ~$4 this product is my new go-to product for gel/cream lining.
Best gel liner I have ever owned. I've tried L'oreal HIP, Wet N Wild, and Buxom but this beats them all hands down.
Essence gel liner comes in this nice little glass. The one I own is in black. I use a bent eyeliner for my top lids and a regular brow/eyeliner brush for my bottom lids. It goes on smoothly and with a little eye primer underneath IT STAYS PUT ALL DAY. All of my eyeliners tend to smudge on my lower lid, but even after several hours of walking in San Francisco there was no sign of smudging. A light dab of product is all you need, otherwise too much of it applied will cause it to flake. Product doesn't dry out in the jar like other gel liners do. Oh, and it's dirt cheap!
Great alternative to Mac's black track, but i feel this smears al over my eyelids within a couple hours ( i have oily lids). I'll try primer under next time.
Tried MAC, Revlon, Maybelline gel eyeliners and this comes up tops - brush and eyeliner. Midnight in Paris (black) 5 all the way, London Baby not so hot on my brown skin.
Thank you to all who reviewed before me, I have found my HG liner finally...thanks to your input.
This eyeliner is good for people who are new to gel eyeliners like me. Mostly because of the price, it is extremely cheap and affordable. Although this is my first gel eyeliner I can't really compare to anything else but it is worth the money. I have oily eyelids and the eyeliner did smudge a tad on me but not drastically to the point where I have to touch up. I wore it out for at least 6 hours and combining the fact that I have oily eyelids and the hours I wore it out, I would consider this eyeliner to be pretty long lasting. The corners of my eyes are where it smudged on me but that is pretty normal for me. Considering the fact that eyeliners normally crease up on the outer corners of my eyes, this eyeliner holds up pretty well. When this eyeliner does smudge it smudges a tad out of where I originally place it. The colour is pigmented but I have seen better. Overall I am very pleased with this eyeliner.
It never smudges, Stays on for such a long time and the colour is so intense..The black one is amazing, but I'm not really a big fan of the gray one, it dries up and becomes all cracked up looking :/ but I would definitely recommend the black one :)
This is a very good liner for the price. I tried WnW's gel liner many years ago and hated it, so I was skeptical of a different $4 gel liner. However, Essence does not disappoint me as WnW did. I can't give this five lippies because it does run on me after a few hours. Otherwise, it is a great product, and probably a low-end HG.
Was looking for a good gel eyeliner and came across the new essence booth at my local drugstore and heard pretty good reviews of the brand. And for that price?!? GRAB. I was very excited to try it. However, when i swatched it, i was very disappointed. Then i later realized why- i swatched TOO much product. It was too thick, hence it did not set properly and smudged everywhere. In fact, this product has such good PIGMENTATION, just one dip per eye is enough. It is a true, solid jet black.
Smudge proof? It held on pretty well, once i forgot i had this eyeliner on, i rubbed my eyes and then quickly took a look at the mirror. Not entirely smudge proof, but very MINIMAL SMUDGING. Therefore i'd say it's LONGLASTING.
Waterproof? Yes, when entire dry AND when it's not a thick layer- else it'll crumble.
Creamy? Yes. Very.
Easy to apply? From above, yes, creamy. But, this eyeliner can get onto your eyelashes pretty easily. I wouldn't be surprised if people started dipping spoolies into the pot and combed them on lashes. They made mine bold and thick.
Packaging- If you look carefully at the pot, it's not a lot of product. But it's fine, since gel eyeliner dries out pretty quickly and you're always set to buy a new one. And for the price? Totally okay. Glass packaging is really solid too.
Now, this is where i took 1 star off. REMOVING THIS THING IS SUCH A PAIN. My regular eye make up remover couldn't do the job, and i had to keep tugging. I have a few make up removers so i tried with different ones. In the end, i realized good old OLIVE OIL is the best for removing this! Simply dip a cotton bud in some and you'll find that the product just melts away. Also, because it dries pretty quick, it's another pain to clean your brushes as it just sticks together and it's clumpy gunk and all. A quick spot clean WILL NOT do the job. You'll have to deep clean it with soap and olive oil. I guess it's that hard to remove because of it's staying power. But overall, i highly recommend this. It can be really nice to apply. DON'T BOTHER with the essence gel eyeliner brush though. Too thick for an angled liner brush.
This $3 gel liner is seriously awesome as it's so creamy, pigmented, dries quickly, sets to a matte finish, and doesn't budge all day. Prior to this I was a devoted MAC fluidline girl, but not any more thanks to this inexpensive drugstore gem. I purchased the shade black and will definitely be trying out the other colours available.
I've been searching for the PERFECT eyeliner for a while, just because my eyelids can get VERY VERY greasy and it always rubs off. I've searched HIGH AND LOW for the perfect gel eyeliner. I used to RAVEEEE about the Wet n Wild gel eyeliner, but that product dried out in about 4 months...Although it was dirt cheap it CANNOT compare to the essence gel eyeliner. First of all, the staying power on this is AMAZING...It stays on my very oily lids for a long long LONGGGGGG time. To make it stay on even LONGER, i usually prime my lids with urban decay's eye primer. I have this gel eyeliner in the brown. Its a VERY pretty color and can be used on a daily basis without appearing too harsh. The thing about this eyeliner is that it glides on smooth like a kohl eyeliner pencil, yet has the staying power and precision of a liquid eyeliner!!! I got this for about 3.99 at Shoppers Drug Mart (Canada) SO I SUGGEST everyone who hasn't gotten it to run and get it now, because usually products that become extremely product get a price raise eventually. ALSO, i haven't experienced ANY problems with this eyeliner drying out yet as I have with my other gel eyeliners. GET THIS GEL EYELINER, you won't regret it! :D