The is the best black liner I've used, out of those I have sampled. I have yet to try most of the newer/cheaper gel liners out there, but I can tell you there's nothing wrong with this one.
Pure black, highly pigmented, smooth and fluid application and one little pot lasts FOREVER. In fact, one application lasts forever...through an entire day! Its the most we can hope for in a liner.
Finding a good brush is crucial to applying it properly. I go to art stores because you can find a brush tailored to your needs, in high quality fibers, for a fraction of the price a cosmetic company will charge you.
For those who are EXTREMELY picky about how black their black is, I've heard that Stila smudge pots are a bit blacker. But even you will be very satisfied with this.
I have single-fold/oily eyelids. Eyeshadow and eyeliner will not stay on without primer and base powder. This eyeliner will last all day and night on bare skin without smudging. After searching for almost ten years, I found an eyeliner that stays put. MAC Fluidline was a disappointment. I apply at 7AM and application looks new until I take it off at 9 PM. I have 3 colors and love them all, but use black on a daily basis.
These are costly, but one pot will last all year.
This is my favourite eyeliner.
I donít have a steady hand so liquid eyeliner is automatically ruled out. I also find that pencil liners tug on my skin and I can never get an even and thin line, so I avoid that too. That pretty much leaves me with only the gel liner option, and this, out of MAC and Shu Uemura Iíve also tried, is my favourite.
I use the MAC 266 brush with this, and a little goes a long way. One tiny jar lasts months and months, so the price equals out to pretty much next to nothing per day.
It glides on smoothly and doesnít take too long to dry (but long enough if you want to smudge it) so you donít risk it transferring onto your eyelids or anything before youíve finished applying. It lasts all day and is pretty much waterproof, only comes off when you want it to.
I do, however, have atrociously greasy eyelids, so I canít wear ANY eyeliner without it transferring onto my lids after a few hours. But I have since discovered Too Facedís Shadow Insurance so itís no longer a problem for me.
I usually alternate between this and Espresso Ink. I also have this in Granite Ink but I havenít tried it yet!
I like this because it stays on really well and is easy to apply (as long as you have a fresh pot, and a great brush). I don't like this because the product goes bad and dries up very quickly. Users say to try to dig yourself a little hole to keep it from drying out (as opposed to taking off the top layer first). For this reason I'd say the packaging is bad since it seems to invite expiration. The Black shade is not my favorite - I do like it for cool eye looks, but my great love is the Espresso shade.
I really love this eyeliner! I have always been a liquid eyeliner person but with this stuff, I would never go back. For me it is the best liner - easy to use, no fading, no smudging and the best thing: the pot goes a long long way. Although I use it everyday about 50 % of the product is still left - AND it didn't dry at all! (I purchased it in October 2009) Will def buy again!
Con - dries easily in the container though shut tight
Pros - when I first opened the product, it was very easy to apply (used an angled brush) and stays on till I remove it at night. Would have been my HG if it didn't dry so fast in the container.
The best gel liner ever! I've used Mack and Smashbox in the past, but found I needed to use Benefit's She Lac to prevent fading and smudging. With BB gel liner, I don't need the She Lac. It goes on smooth and very black -- soft texture, and doesn't dry out.
This eye liner itself is pretty amazing; intense colour and withstands any tear, sweat and humidity. But it's so hard to use especially if you don't have a decent brush to apply it with. Plus I noticed this started to dry out and the consistency became harder and harder. After about 2-3 months, it was so thick and un-blendable that I had to stop using.
Considering the price I paid for this, I don't think it's worth it. Cheaper DG brands do just as well (if not better) as this one.
This eye liner is jet black. I love what a dramatic impact it makes on my eyes. Better still it's easy to apply. I don't have a steady hand for liquid liner and I find that pencil eyeliner smudges pretty quickly. I found that this eye liner was easy for me to apply and made my eyes pop. I used to use Clinique Brush-On Cream Liner in True Black which isn't too bad and a little cheaper, but I find this BB Gel Eyeliner is a better quality formula, is easier to work with and doesn't smudge. I love it!
after a love-hate relationship with this product, i have finally come to love it a whole lot. i found it hard to use at first because i was a bit rubbish at the application. you can't layer this liner over itself once it's dry like MAC's fluidline. you can add blackness to the line but you can't re-shape it if that makes sense. anyway, after a tiny con - this liner is amazing. it is PITCH black (blacker than MAC) and is just beautiful. application is very very smooth, and mine is over a year old and is holding up well. if you think of a matte liquid liner that looks a hundred times smoother and stays on incredibly well. MAC's fluidline is lovely too, and is a bit more spreadable during application, but it is not as black and is not as long-lasting on the waterline. MAC's colour allows you to put a lot more on and blend it in with your whole eye make-up, whereas BB is more of a basic black liner. this is more of an 'inky' black as the name rightly suggests. i use this with the BB 'ultra fine' brush, which i love, and has lasted me well. i wash it after every use, and whilst using it, i cover it in liner and flatten both sides out on the edge of the liner jar to get rid of excess and get the brush into a stiff shape. i have also found that the blackness of this liner is intensified with Too faced shadow insurance, but that is a whole different kettle of reviews.
packaging: BEWARE of the lid loosening on its own in your make-up bag. screw it on tightly before chucking it back into its hiding place. i'm also unsure whether or not i like the frosted glass on my jar.
bottom 'line', incredible liner!