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Hair Color - L'Oreal - Superior Preference Hair Colour

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rated 3.5(176 reviews)

  • Average Rating: 3.5
  • 64% would buy again
  • Package Quality: 3.8
  • Price: $$

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rated 5 of 5 on 8/12/2010 1:31:00 AM More reviews by Belle1113

Age: 19-24 Skin: Combination, Fair, Cool Hair: Brunette, Wavy, Medium Eyes: Blue

My hair is naturally blonde, and I really wanted to dye it reddish brown. I got this stuff in Dark Soft Mahogany Brown, and it's PERFECT. I'd never dyed my own hair before using this, but it was super easy to use. It does dry out my ends, like I assume any dye would, so I just use it on my roots now. The color is really pretty - dark reddish brown, exactly what I wanted....which really surprised me, because everyone I spoke to said it would be difficult to get my light blonde hair to go so dark. I've been using it for over a year now, and I love it!

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rated 4 of 5 on 7/17/2010 11:37:00 PM More reviews by bigb00

Age: 19-24 Skin: Acne-prone, Fair, Neutral Hair: Black, Wavy, Medium Eyes: Blue

This is always my go to dye. I've dyed my hair at least 1/2 of the colors they provide over the years. 90% of the time I'm satisfied with the dye. The Conditioner IS AMAZING! I have little tubes all over my shower from my dye jobs and try to use it at least once a week.
Main Cons to this product - Reds fade a lot, Faster then other dyes. Ashes can go brassy. Smell can knock you over.
But as I said before.. If I want to change my hair color / Recolor my hair 90% of the time I'm using this product.

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rated 2 of 5 on 6/25/2010 6:49:00 PM More reviews by emg93

Age: 18 & Under Skin: Normal, Fair, Cool Hair: Brunette, Curly, Medium Eyes: Blue

This product was recommended by my mother. Our logic is that L`Oreal can't go wrong, right? WRONG! Everytime I have used a Superior Preference hair product, I've had a hair disaster. Neutral colors turn my hair ashy and warm colors turn my hair yellow and pink. I guess it works for some, but even with prepping, my hair does not react well with this stuff.

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rated 5 of 5 on 6/23/2010 10:14:00 PM More reviews by DivaVirtual888

Age: 19-24 Skin: Very Oily, Fair, Not Sure Hair: Black, Other, Other Eyes: Blue

Preference is the best drugstore permanent hair color, hands-down. I am a licensed hairstylist, but this is the dye I use because it covers my stubborn grays better than the professional brands. It also leaves your hair in great condition, with lots of SHINE. And the color choices are very wonderful.

My personal favorites are:

* I used LBO1 (L'oreal Preference Les Blondissimme) to take my naturally dark brown (almost black ) hair, to a PERFECT platinum blonde. (Two back-to-back applications.) Blonde for 4 years.

* Currently I use NF01 (L'oreal Preference "Noir Fatals" Deepest Plum) Which is purpley-black. (No red, which is amazing for a purple color.) My favorite color yet! Purple usually fades so fast, but this color stays immaculate on me for 6 weeks. ( I also use a color-safe shampoo and rinse with cold water, which helps. ) ;)


- Getting the best results from home hair dye, is mostly based on the color you chose. UNLESS YOU HAVE 100% NATURAL HAIR... You CAN'T always just pick any-old color you want. (Unless you go to the salon for a color-correction.) Because...

- Not all of the colors will work on your hair! (Especially if you are dying over already-dyed hair. Then, you have even less options.) Because...

- "Color can't lift color." Meaning you have to use bleach first, if you are going to change to a lighter color. Hair dye can`t lighten hair-dye from hair.

-If you are coloring your hair darker, it is 'usually' not a problem to pick any color you want.

So.... Ask someone who works in the cosmetic department / a professional, to help you pick a compatible color for your hair. And L'oreal is always the best pick, in my opinion. (Especially preference.) It is a couple dollars more, but worth it! :D

Good Luck! :D

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rated 5 of 5 on 6/23/2010 9:19:00 PM More reviews by Cyberglam

Age: 19-24 Skin: Acne-prone, Fair, Not Sure Hair: Black, Other, Other Eyes: Blue

UV3 (Ultra-violet black)
Amazing color, they better not discontinue ;)
I used to dye my hair a flat jet black, with no color undertones. (Clairol perfect 10) I liked it, but it had no shine and was really boring. So, I switched to UV3 by L'oreal, and ever since have been getting compliments on my color! It's still black, but under the light has a dark purple shine. (Really shiny!) I'm much happier with this color, it is more special and eye-catching. Also, the quality of the product seems to be noticeably and incredibly better. My hair feels like it has had a treatment, not chemically treated.
PS. For the first day, the roots area of your hair is brighter immediately after coloring. (Just like anytime you dye your hair.) But it "calms down" and matches the rest of the hair by the next day.

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rated 5 of 5 top reviewer on 6/20/2010 6:25:00 PM More reviews by FancyShmancyBlonde

Age: 44-55 Skin: Dry, Fair, Neutral Hair: Blond, Straight, Fine Eyes: Green

I have this review under another heading for this hair color... I am copying and pasting my review here...

I will ALWAYS use this hair color.... I had been having my color done at the salon when I first went gray because I had no clue.... but I got so sick and tired of laying out $105 dollars (plus tips) every four weeks and for what, I was never really crazy about the color and it was never consistent... one week it would be a little lighter then the next time it would be darker then one time it was too ash and the next too gold and on and on and on.... so one day I decided enough was enough and went out to the store and got a box of color.... my mother years and years ago always used Loreal Preference so that's why I chose it... my natural hair color was golden blonde growing up and that's just the color I use, 8G Golden Blonde.... my hair is a beautiful believable golden blonde color and it's not damaged at all.... I get compliments on the color a lot and asked where I get my color done. I do my roots every 2 weeks because my hair grows fast and I do not like to see those ugly roots so I use the touch-up method just like it tells you to do on the box of color and I have perfect results all of the time... my hair is in great condition, nice and soft and silky.... some girls make the mistake of covering their whole entire head in hair dye every single time they need to do their roots and it's such a mistake... there is no need to keep applying color to already colored hair.... all you do is just damage your hair and keep making it darker and darker and darker... once you do the initial all over coloring all you need to do is touch up your roots every 4 to 6 weeks or in my case every 2 weeks, but just the roots! Read the box of color and follow all directions.... I think you hear about all of the horror stories because those people did not follow the directions... like for instance, you should stay within 2 shades lighter or darker than your natural color.... and when you choose the box of color turn it over and look to see YOUR starting color and the result, if you do not see YOUR starting color then there is no way to know what your result will be... just follow all of the directions and you will have a pleasent home hair coloring experience! HAPPY COLORING!

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rated 2 of 5 top reviewer on 6/20/2010 4:11:00 PM More reviews by echo2000

Age: 36-43 Skin: Combination, Medium, Warm Hair: Brown, Straight, Coarse Eyes: Brown

Since this was rated high by Consumer Reports for coloring gray hairs I tried it. I have thick black Asian hair with a few grays. I bought the light ash brown, the first time I left it on for 20 or so minutes. My hair turned to a nice dark brown but none of the gray was covered. About 5 weeks later I gave it a second try, same color but let it on for 30 minutes. Again I got the nice dark brown but AGAIN it did absolutely nothing to cover any of the grays.

This is very dissappointing since the Natural Instincts did nothing either and now I have no idea what WILL work on my hair. I may just have to go back to my colorist and pay $$$ to cover my grays! YIKES!!

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rated 4 of 5 on 6/17/2010 12:12:00 AM More reviews by volcanoeater

Age: 19-24 Skin: Oily, Olive, Not Sure Hair: Brown, Other, Other Eyes: Brown

Inherited this product in Light Ash Brown 6A. Here's the deal-io: I have naturally very dark brown/black hair with subtle lighter brown highlights (sometimes; I live near the beach, so lots of sun exposure and other variables). I bleached it a while back and dyed it dark blonde with Natural Instincts, I think. Hair looked decent enough but when the roots started growing in, I decided to jump ship entirely (I'm easily discouraged from maintenance, haha) and go to a darker color where my roots wouldn't stand out so much. Honestly, I expected a darker brown color than was indicated for me on the box because that's just generally my luck with hair color products. But this product really nailed the color (not on the model, but the swatches on the back), which impressed the heck out of me. Granted, I realized I just wanted to go back to my normal color afterward, but I'm very impulsive and it's not at all to be blamed on the quality of the product.

What I really wanted was a product that would color but not blanket my hair. I mean, keep the natural highlights. And stayed they did (more subtle)! I started my 25 minute timing of the dye as soon as I started applying, if that makes any difference. For the record, I'm 20, so no grays - can't help ya there. But the color was very pretty, had good dimension to it.

Now, I read a LOT of reviews before using the product, and have this to say about the recurring comments: my hair did NOT get brassy/orange/red, and it has done this with other products. The fumes were NOT overpowering (in my opinion, but some people are more sensitive to that, I suppose); there were standard hair dye smells. My hair WAS quite dry after I dyed it though, moreso than with other products. So, I deep conditioned and let it towel dry, and now it's nice and soft.

I was gonna take before and after pictures, but I can't find my camera. If I do, I'll at least take an 'after' picture, haha. Hope this helps, ladies.

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rated 2 of 5 on 6/15/2010 4:06:00 AM More reviews by VeraVioletta

Age: 19-24 Skin: Dry, Fair, Cool Hair: Black, Kinky, Fine Eyes: Brown

I bought this dye in Natural Black after reading a glowing review in Consumer Reports. Disappointing. It faded after two washes. It never even really looked black, it looked very dark brown, and my hair was medium brown before dyeing. The result was also very patchy, which I would blame on the application if not for the fact that all of the patches are at the tips of the front parts of my hair, and those parts almost look LIGHTER than my hair was pre-application, if that's possible. The sad part is, I sprung for what I consider to be expensive hair dye specifically because I wanted it to be a dark, long-lasting black. The only redeeming quality this product had was the conditioning creme, which made my hair very soft and healthy-feeling.

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rated 2 of 5 on 5/22/2010 10:41:00 PM More reviews by onetreehill23

Age: 18 & Under Skin: Combination, Medium, Warm Hair: Brunette, Wavy, Medium Eyes: Brown

I bought Medium Golden Brown. My hair is the darkest shade of brown you can have without it being black, so I wanted to lighten up for the summer, and if anything I was worried that this would make my hair too light, because the package looks a lot lighter than my hair, but after coloring, my roots are dark brown with a cherry red tint, and the rest of my hair looks exactly the same as before I colored it. I'm really dissapointed because I wanted to go lighter, and I bought two boxes because my hair is thick, so I just feel like this was a waste of time and money. It's not an ugly color (the roots are not that noticible) but it looks exactly the same! And the box said that it would bring out golden tones, while some of their other boxes said red so I thought I was safe, but the roots turned redish anyway. The only good thing I have to say is that my hair is really soft after coloring and not damaged at all, so if you can get the actual color right you don't have to worry about ruining your hair.

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