This primer is awesome! It helps to keep my shadow on all day long. Never put on my eyeshadow without putting it on first. I've been using this product for a year. They changed the packaging a while ago, as I remember my first purchase was a bottle with a sponge tip applicator. Now it comes in a tube and you have to apply with your finger.

I have been using this primer for about two years now. Although it is not my top favorite, it is still ranked in my top three and I will continue to buy this (in Greed) beacause it is the best pigmented eye primer. Love it.

I've been using Two Faced Shadow Insurance for the past few years. But recently, I noticed that my shadow was creasing. I thought it might just be due to aging of my eyelids (thus deeper creases); but I decided to try Urban Decay Primer Potion to see if it might work better.

And indeed it does! No more creases.

The only thing I don't like about the product is the packaging. It works fine-- I have the squeezable tube-- but I find it unattractive. That's my problem, though. I'm not the target demographic for this brand. :) I still love the product and will repurchase.

My UD primer has lasted me about a year, and I use it daily. So while it wasn't cheap to buy it's ended up being good value. It definitely makes my eyeshadow last longer, crease less and smudge less (and I take my face off going in and out of a motorcycle helmet a handful of times each day).
I've read about people claiming it's harder to blend their eyeshadow after using this primer but I don't find that an issue at all.
You really only need a tiny little dot of this because a little goes a long way.
EDIT: just realised I have the tube version not the one with the tip on the sponge. Mine has a screw top lid and you squeeze out a tiny bit. That's much more hygienic than this one :)

Urban Decay is the only eyeshadow primer I will use. I use it every single day and never has my eyeshadow creased or come off. The container will last forever because only a small amount is needed to keep your eyeshadow looking perfect all day. I have and will repurchase over and over again. Its a little expensive, but worth every penny. This is absolute perfection.

I have used this product over a few months now. It does make my eyeshadow crease in summer time after 3-4 hours. I have oily eyelids. And the staying power of my eyeshadow only last 3 to 5 hours in summer. In winter, my eyeshadow will last about 6-8 hours without creasing. No I will not re-purchase.

I'm confused, I feel as though I must be missing something with this product.
When I first purchased my tube, I was all 'OMG BEST PRIMER EVER' because of all of it's hype on MakeupAlley and all over the web.
But when I actually tried it out, I didn't like it at all.
I didn't find it made my eyeshadow stay any longer- when I looked at it only a few hours later, it would be faded, and a few hours after that, it would be gone.
It didn't intensify my eyeshadow at all either.
Other than that, I have no other complaints- the packaging is fine, the product is a nice consistency and is easy enough to apply.
It just did nothing for me.

Yeap, it doesn't surprise me this has some of the best reviews around! I was looking for a primer for my eyes - I have very oily skin and nothing stays (whether we are talking about foundation, blusher or eye shadow it makes no difference...) unless I use a primer. Eye shadows seem to disappear after a few hours... So I decided to have a go at this one after seeing the reviews here. When I use this, they last all day and I mean, seriously, ALL DAY. I do my makeup at 7.00 every morning, and if I come back at 8 that night, my eye shadow will look as if I just applied it! The tube also lasts ages - I have mine since last year or something and it's still not over. I will definitely buy this again, I can't imagine me using eye shadow without this frankly!

LOVE IT!! You only need a small amount to cover eye area, goes on smooth and makes for a smoother eyeshadow application too. I used quo eye shadow for my first time using it and was amazed at how vibrant this primer made the purple shadow look.

Put it on at 4 pm then worked a midnight shift and at 7 am the next morning, I looked in the mirror and was amazed at what I saw! No creasing, shadow had began to fade but looked a million times better than it normally did and my cheap gel eye liner was still as vibrant as when I first put it on!
I work in a long term care facility so even on a midnight shift I'm still running around like a crazy person and they keep it about 82 degrees on a good day (old people get cold apparently!), so needless to say I sweat my buns off and by the end of the shift my makeup is normally melted right off, but not with this primer.

It really is magic in a bottle, will never go without this product again! I highly recommend it to any one looking for an amazing primer!

Well, we all know this product. It has been hyped by everyone and their mother. Unfortunately I can't get my hands on UD in my country and I've been lusting after this product for a while. On my trip to Nice I finally had the chance to buy this at a local sephora. I was so excited to spend my 18 bucks on this little guy. Won't say this is uber-cheap but it's definitely not going to tear a hole on your wallet. It did all that it promised to do: no more creasing, smoother eyeshadow application, intensify pigment, longer hold... I was really pleased. Until, one day the packaging just broke. This was 2 years ago so it still had the old packaging, which is well known for trouble. In my case the top broke off just beneath the screw of the lid. I was a little upset but I'd heard that people we're depotting this product which I followed to do too. Unfortunately this couldnt't be saved. It became tacky quicker than you can say "Urban Decay" and eventually dried out altogether. In the end I only got a total of about 15 uses out of this product and am sad to this day that it had such a short life. Didn't repurchase it, but I might a soon as I get the chance seeing that the packaging has changed!