They are giving free products away, and recycling at the same time.
Totally ingenious idea and all makeup companies should be doing this, it gives back to their customers and helps the environment by using less plastic.
GOSH for 6 empties you get a FREE LIPSTICK (even a slimshine if you want)... and if you go to the MAC store, you can choose a lipstick, lipgloss, or eyeshadow- how rad is that????
ALL MAJOR cosmetic companies need to start doing this!
I love, love, love that MAC does this...I'm a makeup artist and love the MAC products already, but it definitely keeps me faithful to them! I buy their eyeshadows, lipsticks, blushes, powders and bring them home and then scrap them all out into palettes...then take back my empty MAC cases to exchange for lippies! Absolutely awesome...I wish other companies would do this, not just because it's benifical to the consumer, but also because it's putting junk to good use!
My question is, why ISN'T this getting a perfect score? There are FREE PRODUCTS up for grabs. And for those of you who are picky and don't want a lipstick, go to a MAC freestanding store and you can choose between lipsticks, lipglass and eyeshadow. The MAC MA at the Bay told me that.
This is such an awesome program! I always like to recycle when i can and getting something free in exchange for it is awesome! I got a free lipstick because i don't have any freestanding stores nearby, but I love their lipstick. I got it in syrup and it looks like a gloss, but wears like a lipstick! Awesome! I wish I could get a lipglass though because they are the same price so they should do that but it is a really good program!
In a way this is good becasue it encourages people to recycle but now I find myself buying more makeup than ever! Who doesn't love free stuff? I don't live by a MAC free standing store so the only free thing I can recieve is a lipstick but I'm not complaining. Everytime I buy a new eyeshadow I have my husband help depot it as soon as possible in order to collect my six items (isn't he cute).
its a great program i love mac and i just use mac lipsticks glasses shadows and even their skincare so i always get free lipsticks and then i bring those empty tubes back again thats great.....its great that they take stuff back and recycle it
of course its marketing too they make sure you come back but hey i get tons of free lippies ...i love MAC
The Back-2-MAC Recycling Program where I live allows you to get a lipstick, lipglass, eyeshadow or I think lipgelee in exchange for 6 empties.
I really love that they take ALL empties, including shadows and blushes that have been depotted, the empty tins from pro palette eyeshadows, and empty eyeliners (the twist-up ones).
Here's my ONLY beef: you cannot get a pro palette eyeshadow, you have to get one in a pot. For me that means depotting every eye shadow I get through the recycling program. It doesn't make any sense to me because the pro palette eyeshadows are cheaper to buy in the first place, and obviously cheaper to make, so why not give those away for free too? SO frustrating to have to depot all of my new eyeshadows, especially the matte ones because they break really easily.
EDIT (05/11/10): They lost one lippie in my books because no longer accept empty pro palette eyeshadow tins!! This really upsets me because if I had known that, I would not have bought most of my eyeshadows in this form!! I have at least 30 pro palette eyeshadows which would equal 5 empties, and I feel kind of screwed over by this new policy.
I love the Back to MAC program because I get to pick my freebee whereas with Clinique and others you get some kit with stuff I barely even use. I find that their lipsticks are THE BEST on the market. Some places let you get a lipstick, lipglass, or an eyeshadow. You just have to ask! I was skeptical I was doing any good by bringing in some MAC trash. However the mua told me that they use the empties to make cool stuff like playground equipment. Who can't love that? Besides, products like their Brush Cleaner, Cleanse Off Oil, and Lip Conditioner in a tube I go through like nothing. Oh and if you get their eye shadows and depot them into palettes then those empties count too! I definitely recommend!!
The B-2-MAC recycling program also allows you to mail in your empty product. I have done this twice now with no problems. So you don't have to live near a freestanding store anymore to get free stuff!!