Back when Feria came out years ago, I was hooked. Over the years however, this product has gone down hill... at least the black shades anwyay. My hair is naturally dark brown and twice in the past years I've tried different shades of their black collection, aiming for a very rich deep outcome, and both times the colour has quickly washed out into flat light colours.... after a few washes, my hair was lighter than my natural colour!!
Sorry Feria, won't be trying you again.

Feria by L'Oreal is the only at home coloring product I will ever use. I have been using various Feria shades for 5 or so years, and have never had the tones come out orange or brassy, whether I'm using a blonde, red, or brown dye. My current Feria shade is "light reddish brown," and I'm absolutely impressed. The colors have all complimented my skin tone, whether I use a warm or a cool color (I'm a mac NC40 just for reference.) They all start out significantly darker than the package indicates, but after one or two washings, they fade out to the color they are supposed to be. After that, there really is no fading whatsoever. The color lasts until you change it. The Feria line comes with the developer, the toner, a shimmer package, and a really nice, thick tube of conditioner, that lasts easily 6 weeks. The condition of my hair has never suffered after using this product. If anything, it's actually improved. The color itself has a conditioner built in, and the additional conditioner keeps my colored hair smooth, soft, and shiny. I'm impressed, and will always stick to L'Oreal hair color.

I have used Feria twice within the span of about two weeks. The first color that I used was T53-Cool Medium Brown. My hair is naturally a very dark ash-blonde color that I professionally highlight frequently, but I wanted to try and get back to my natural color. I chose Cool Medium Brown because my hair had so many highlights in it that I knew the brown would fade to a light brown, and some blonde would streak through eventually if I washed it enough. Assumptions correct; my hair went to a light brown after about five washes, but it was too ashy.

So, I went back and purchased 73 Golden Sunset, which is a dark golden blonde. I am no professional by any means, but I guessed that if I put a golden color over my ash, it would put at least some gold in my hair. I now have a beautiful, golden light brown color that looks really darn natural. I've had this color for about five days and it hasn't faded or changed. I *do* have to use Clairol Shimmer Lights in Blonde to minimize unwanted colors. I noticed that I when I first put Golden Sunset on, my roots wanted to turn a brassy color, so I slathered Shimmer Lights on and left it on for about two minutes.

Worst haircolour of life. I bought a brunette that specifically said ASH on it...and it turned my hair red. Since when does ash mean red?? It neutrilizes red!!

I am NOT impressed right now with this haircolour.

EDIT: I'm starting to get used to this colour - it's starting to grow a little bit on me. I still am not pleased with the amount of red it put in my hair though (some light it looks quite reddish and other light it looks to be an ash brown....)

I just used Havana Brown and have to admit it's the best dye I've ever tried! I've been dying my hair for about 10 years and I've tried tons of different shades and brands. This shade has to be my fav ever and I'm going to repurchase it for sure. It made my dark brown hair a pretty medium brown shade that looks natural and shiney. The conditioner was thick and left my hair feeling healthy. It comes with 25 volume developer and I think it was perfect for getting my hair about 2 shades lighter with no brassiness.

Love this! It is permanent, you must leave it for I think 25-30 minutes. It doesn't seem to damage my hair (however I'm going darker not lighter) and the conditioner is really good. Color really does last for a long time even if you forget to use the conditioner every week :) I get the color 51 Brazilian Brown- love it! It's a medium reddish brown on my dark blonde hair. It's has very natural looking red tones also- not like fake red but like naturally orangeish/bronzey reddish (if that makes any sense). But it's not at all that fake more almost purple undertoned red I've had before from haircolors. Makes my hair look nice and silky and shiny after coloring. Would definitely recommend- it's all I use. And it comes with plenty of proudct- even for my thicker, very long hair. I usually still have leftovers!

I bought the L'Oreal Multi-faceted color-3x highlights in Deep bronzed brown and I have never been so happy with a hair color before. My hair is naturally very blonde and I have fair skin with blue eyes and really wanted a change for the fall weather. I have gotten my hair dyed randomly, it's never been something I would keep up with every 4-6 weeks; but when I did go I went to a professional, but this time I didn't have the money and figured I can do it myself and I AM SO GLAD I DID! This stuff was less the $9 bucks and the color is beautiful. I see some of my natural blonde showing up it bits and peices (in a good way, not a I missed sections way) with auburn and chocolate brown all over. For my first at home hair dying experience I'm smitten with how great it turned out. It was bold choice for me but I have gotten more compliments with this color then any color I've ever had on my hair. I can really see the 3 dimensional color coming out and I'm almost speechless. The smell is great too, there was some "aromatic" capsule in the package you add to the dye and it smells great! My eyes didn't burn or water up from a harsh smell and my little 4 yr old daughter sat in the bathroom with me to whole time and it didn't bother her either. Very impressed and will defenitely buy again. No complaints to be honest....

Edit: I used this a second time and while the color turned out beautifully again my scalp had a horrible reaction to it. It turned bright red and was very itchy. I took care of the reaction by a soak in an oatmeal bath, cortizone, and zyrtec.... I hate that this happened because I LOVE the color but don't think I want to put my scalp through this again...

I love Feria haircolor and the highlights naturally come from this hair color. MY FAVORITE!!!!

I dyed my hair with this a month ago and it did not cover my hair completely and faded easily. I redyed my hair a couple of days ago with this product and had the same results, only the lack of cover only worsened. I ended up buying a different brand to dye my hair twice and the other brand is working better already.

The first time I used this, I had naturally pitch black virgin hair with a few bleached blond highlights in it. I put a dark brownish reddish color in this dye (forgot the exact name) all over my hair, knowing it wouldn't show up on the black hair and only dye the bleached strands.

Wow was I surprised! It actually dyed the black hair a pretty, deep auburn brown...very noticable and visible! Everyone thought that I went to the salon and got my hair bleached, then dyed that color by a professional! The color was shimmery and had different tones throughout the hair (though that may have been the bleached strands) and was relatively easy to apply.

The only thing I didn't like was that the effectiveness of the dye wears off after 20min so the inside layers of my hair which had the dye put on it last was not the same color as the outside layer. Also, the dye wore off the bleached strands after only 2 months.

But I'm not complaining about that because l'oreal dyes are the only ones that show up on my black hair, making them a miracle product. If I had a choice though, I must say the Superior preference line applies easier. All in all, I would definatly repurchase any l'oreal dye.