this, for me at least, really is non-comedogenic. i never use powders because they usually break me out, a friend (who is actually a very loyal lancome customer) recommended it, who has great complexion, so i was a little sketchy. i've been using it for a month, and my face is no worse -that's a big statement. so, i use it in the AM to set my foundation/blush/concealer, and reapply 1-3 times over the day as needed. i use a cotton pad, and change it as i feel i need to (usually about 1-2 times per week). it gives good coverage.

LOVE IT! Super oily DDD that live hot Texas. This is amazing. Soft copper is perfect match. Melts into my skin, enough coverage w/out being too powdery looking. No breakout or clogging. A good drug store foundation that has lots of colors. If you are a DDD you can probably find a match. Will repurchase which is saying a lot for me since I rarely hit pan on any product.

Great drugstore powder foundation. Love the natural looking shades, and the coverage. I do wish it was a little less sheer, but the coverage is buildable. Also I like that it says it's non-comedogenic, as I do break out easily. I'm torn between this one and the Fresh Complexion Powder Foundation, so I use them both off and on!

This is the best foundation I have found so far. About 30 mins after I put it on it melds perfectly with my skin, so that I don't even look like I am wearing makeup. I have somewhat oily skin that tends to be very red and ruddy and I also have mild acne and large pores , I use this with a cheap travel foundation makeup brush and aromaleigh mineral makeup pure cover applied with a regular sponge-tip eyeshadow applicator as a concealer over breakouts. This combo makes my skin look natural and practically flawless and it lasts all day and even through a moderate amount of exercise and sweating. I wish it had sunscreen in it, but other than that I can't complain. I use classic ivory and I have been using this since 2003. I have tried many mineral foundations as well as liquid foundations and for me nothing is as easy to use, natural looking, and longlasting as this.

Love it. I have been using this in Classic Ivory for 10+ years. It's easier to apply and totally more blendable than bottled foundations. Goes on fast - one step.

Love it in creamy natural. provides just enough sheer coverage. Minus one lippie because it doesn't last the whole day.

After trying many mineral foundations (BE, EM, Pure Luxe, Alima) as well as compact powder foundations (eg Dual Finish), I was close to deciding that I would have to stick to liquids. I bought the Simply Powder as a touch-up powder that I thought would have a little extra coverage for those late afternoons when my makeup has mostly sunk into my pores and disappeared. But as the weather got warmer, I really wanted to start walking to work. I use Neutrogena Ultra Sheer 55 SPF sunscreen when I'm out walking, which feels too heavy to keep on through the workday. I tried removing the sunscreen with an Olay toweletter cleanser when I got to work, moisturizing and putting on the Simply Powder. It works wonderfully! You buff it on like other mineral foundations (although it's in a compact), and it really does cover fairly well and is buildable. I use a brush to apply it (throw out the sponge that comes with it). I put on some eyeshadow and waterproof mascara before I leave the house, so all I need is this foundation and lipstick. It's not messy (I can apply at my desk without a mirror) and I'm done in about 30 seconds. This is definitely what I'm going to be sticking with through the summer, and maybe even beyond!

I purchased this based on the reviews here, but it didn't work out for me. Coverage was good, but it fell into my fine lines amplifying them. It also made my face feel slick as the day went on. And the shade, Ivory, was too ashy. I thought I could save some money with this, but it was not to be.

I'd say this is an okay powder, ONLY if you can find your perfect shade. I bought this in both Creamy Natural and Buff Beige and they had too much pink on my skin. I have Asian medium-tanned skin so if you have yellow undertone with no pink at all, these colors might not work as well for you. The oil control isn't that good either, I think I have to re-apply after 2 hours just for the shine. If you apply too much and you have an oily face, it will look very gray and pinkish. It only looks nice when you first apply it!
Pros: The coverage is good for a powder! It goes on very nicely at first, but like I said earlier, if you apply again and again it gets very unpleasant.. Another thing I like about this is the compact, it's really cute and it never once broke when I dropped it, it doesn't get "powdery" if you drop it like some other powders do.

Overall, if you find this in your skin color, it's a very nice powder to use.

Okay I have to admit, I am not a fan of Cover Girl Products, but this stuff blew me away! I needed something that travels well and gives great coverage and this stuff did it. It really doesn't look powdery once applied and covers great. I found myself even liking more than my usual mineral make up. Its a real find. I only wish it came in more color choices. The Ivory shade works pretty well, but I would prefer a little less pink to it