I do love this foundation because of the feel of it and the coverage it provides. It's creamy, last's a long time and would purchase again. One of Tarte's star products.

I have been in LOVE with this foundation for about 4 months now.
First, the colour is so great, I have slight pink undertones and I'm in the colour Ivory in this foundation. It is great, it doesn't have any ridiculous bright pink/red tones to it (like a lot of drugstore ones) it is very natural/subtle looking, you can't really see the pinks in it.. I have a lot of trouble finding one to match my skin tone.
2nd, the coverage is great, it covers the unevenness of my skin tone easily.
3rd, it lasts really well, all day for sure.
4th, feels great on, smooth and not cakey.

I recommend applying this with a brush, it can be any type of foundation brush, doesn't have to be the Tarte $30 dollar one, I use a cheap $1 elf brush and it works great. This is not a foundation I recommend applying with fingers.

The only problem that i find with this foundation is it drys out my skin a little, but I have very sensitive skin. If I wear it every day for a couple weeks, my skin does get pretty dry. But I have fixed that by taking a break from it during the weekend.
Other than that it is my favourite foundation I have ever tried.

This is similar in quality to Tarts tinted moisturizer but i dont like it quite as well. I think it gives medium coverage but not full. It has a light whipped consistency. I apply it with a damp flat top buffer brush so that it doesnt apply cakey. It gives a nice matte finish and very light weight feel but it can be drying and hard to apply so i knocked off a star. I think it is worth trying but for now i will stick to their smooth operator. Tarte is a cruelty free company.

update- like many others have mentioned, this makes be break out a bit so I will not be using this anymore.

First let me state skin type and coloring. I am combination, oily, acne prone, sensitive skin, and have allergic reactions to some ingredients often used in makeup. I am fair skinned. Usually between NC-NW 07-10. I have to mix NC and NW together. NC is too pink, and NW too yellow. I have a warmer undertone to my pale skin, but it is more neutral/warm. I haven't worn makeup in years (outside of special occasions) and I have just currently jumped back in to the game of makeup. I had to give up completely on Mac Makeup. The bismuth oxychloride makes me itch horribly and break out. ANY yeast and wheat proteins also break me out. All of these things are in Mac.

I am testing out three kinds of Foundation currently. Kat Von D's new foundation lock-it. Nars Sheer Glow. And Tarte's.

This is my Second day wearing Tarte's foundation in Fair, so it maybe a little too early for a review on it. Fair is a perfect match for me right now. (It is July, we will see how this looks in the winter when I am a shade lighter) This line does run more warm. It is yellow based. However, I have a bit of reddness I need to hide in my face compared to the rest of my body's skin, so the yellowness I find corrects this nicely. I bought my foundation at Sephora. I did not get a brush with my foundation. I do NOT like applying foundation with brushes. I have found that with my skin type, even though I have oily, I also get some small flaking which is accented everytime I apply foundation with a brush. I prefer a non-latex damp sponge for all my liquid or cream foundations.

This foundation isn't irritating my skin at all, yet. So that is an upside. I am a little worried that it might be too drying. I find this foundation does really accentuate lines and dry skin. I always wear a primer under all my foundations. My scars and larger pores become more visiable no matter what foundation I wear if I don't wear a primer. However if applied with a light hand it doesn't accentuate lines too much. It definitely accentuates flakes even with a damp sponge so I have to make sure the canvas of my skin is rather exfoliated before application. I always wear a moisturizer. I don't know if it sinks into pores. LIke I said I always wear a primer, and I have found that stops (or mostly stops) all the foundations I have tried from sinking into my pores.

Like I mentioned I have oily combination skin. I have found this foundation to be a bit over drying even for my usually oily skin. When my skin starts drying out, it looks flakey, dryer, and much more dull. To combate this, I use a hydrating spray of 3 parts water and 1 part gylcerine mixed in a fine mist spray bottle. This makes solves the issue of dry and dull looking skin for me.

I find this foundation to be strickly medium coverage. Building it to full really just looks cakey. I still have to use a concealer for bumps, under my eyes, and over some scarring. It can be sheered down and used for a lighter coverage. I am not sure how I feel about the SPF. To me for daily use it seems too light of an spf and I would still have to wear a sunscreen underneath this foundation. I took photos with Flash photography to see if and how badly it would halo. I compared with Flash photography pictures I took of Nars Sheer glow as well. I saw NO difference. But then again, I have fair skin, so it maybe hard to tell what is "flash back" and what is just paleness. HA.

I know some of this information has already been shared, but I thought the bit on the spf and flashback someone might find helpful.

I actually bought this last year based solely off of the 4 reviews that were on here then. Everyone said it was amazing so I was really excited to try it out. My first issue was that I just couldn't seem to apply it right. It went on horrible with a brush, my fingers, and a sponge. Recently I tried it with a stippling brush. Finally! Ok, so it goes on well now. But, this is medium coverage at best. It isn't very buildable either. I judge full-coverage by "do I need concealer?" and I definitely did with this, no matter how much I put on. The color match is good, I'm a mac neutral 10, and the ivory color in this is good for me. Overall its an ok foundation but for just a few bucks more I'll stick with my Dior. I think if I hadn't been expecting so much from this foundation, I wouldn't feel so let down by it.

I thought I would like this foundation but it's been a nightmare for my skin. When I first applied this I used my fingers and the application was surprisingly flawless. It's a little hard to blend because it has a thicker consistency and feels like mousse. Through a work day it lasted quite well but I wouldn't say it lasts even close to 12 hours. The second day I woke up and had a pimple on my cheek and thought hmm. So when I applied it the second day And went to work I came home later on that night and when I went to wash my face I noticed a couple more pimples so I wasn't too happy about that. When I woke up guess what...even more of them!! Not only that but I noticed lots of clogged pores around my cheek area and I tend to never break out around my forehead it's usually on my jawline or cheek area because it's more hormonal and I started getting them on my forehead so there is no doubt in my mind that this contributed to it. Now I am trying to get my skin back to normal because of this foundation I have since switched back to my favorite tarte smooth operator tm which I should've just stuck to but of course I end up trying new crap. I don't recommend especially if you have dry skin and I have somewhat oily skin and this still made my face feel and look dry. Try the smooth operator tho!

Coverage was okay but once again the mineral thing is going on made my face look dirty. Disappointed

I really wanted to love this foundation. I have been searching for my HG foundation for years and having acne prone, sensitive skin, it's been quite the hunt. I wore this foundation a couple times for just a few hours, maybe around 4 and it wore terribly after just 2. It made my laugh lines look like that of a 50+ year old, settled into every pore and highlighted my dry spots. All while NOT covering my acne at all. I don't see how this can be considered full coverage, it's medium at best. I really like the consistency of it and how it comes in a squeeze tube but the formula does not last and the finish leaves something to be desired. Also, I've been on Retin-A Micro for a couple months and my moderate acne has gone from bad to basically one or two spots. However after wearing this foundation for two days in a row last week, I literally have 6 new cystic spots on each cheek and I haven't changed anything else in my routine. After being clear for the past few weeks thanks to the Retin-A, dealing with a major break out like the one this crappy foundation caused is discouraging and truly upsetting. BEWARE!

I like this foundation, I don't know if it's holy grail, but I like it. Doesn't seem to break me out (I'm pretty acne prone, so I'm always breaking out for one reason or another.) It feels very light on the skin, that's what I love! It's a lovely mousse like texture that feels light on the skin yet offers great coverage. I had pretty noticeable acne scarring on my cheeks and this covers it really well I could get away without concealer if I wanted to since they are mostly covered with this foundation.

If your acne scars are very light or you only have to cover redness, you can use this by itself with no concealer.

I bought this on QVC and it came with the Bamboo foundation brush, though I find I like it best applied with my fingers as I feel using the brush wastes a lot of product. I work with half a pea size amount at a time (the tube is great for getting the exact amount of product you want) and rub it onto my face and it is not streaky or patchy at all.

I'm between an NC30-NC35, and I use this in Medium. I want to try Light-Medium but the website says it's cool-toned so I stick with warm-toned Medium. It's a touch dark for me but I just blend a bit of bronzer into my neck and it solves this problem.

I used up the whole entire tube of this, I considered re-purchasing it, but the price was kind of getting in the way & other factors. I did buy this off QVC and got the brush as well.


At first I hated this stuff, I applied too much because I needed the coverage, only to end up looking like some crazy theater performer. I tried again, this time in small amounts and buffed and buffed. Better.


I have really oily skin, and its too bad this stuff doesn't last because I could have really liked it and repurchased if it did. I work from 8-5 so at 5, I get home look in the mirror and look really patchy and oily.


It doesn't seem to cover that well either, I have acne scars, redness and a view pimples and the only real way to cover them is to really apply a lot. This was in the beginning, my skin is a little better now and this can cover minor things. I think this would be great if you had amazing skin.


Bottom line, if you have really oily skin, skip it, if you have normal balanced skin that needs some coverage, get this. The colors were good to me too, I got the light and it worked good, maybe a teeny bit dark for me, but I don't like looking ghostly in the face. continued >>