I recently purchased this powder foundation in natural beige. I bought this because I was attracted to the SPF 50.

The foundation shade matches my skin alright. I have about NC20ish skin. The formula is creamy and not dry in the least. It has a satiny matte finish due to the mica content. I felt it controlled my oily skin for about 3-4 hours which is normal range for me. The coverage was very good. It evened out my skin tone without being cakey. I would use a concealer with this though because I don't want to layer on too much of this foundation. But if you don't have acne scars and other skin discolorations then you might not need anything additional.

The packaging is great because there is a separate compartment for the sponge from the powder. The sponge is awesome. It's high quality, soft and picks the product up well. I've already washed it and it lasted!

The only downside is that you don't get a ton of product for the price. I got this for 10 dollars because the product had a coupon on it. Otherwise at target it was 13 dollars. That is the only downside I've found so far. Will update if anything changes.

UPDATE: The oil control factor really is not that great after all. I have oily skin and I wear chemical sunscreens (which are inevitably greasy) so its an uphill battle! I don't think people without these problems should discount this though. This is still not cakey in the least and I put on a lot tonight!

UPDATE#2: I've decided to search for a better powder to see if I can find one that doesn't have such a teenie bopper look (bright orange case) and that leaves a more matte finish (this product does have mica).

Just okay. Color ranges are too limited. Can't use it wet like with my Laura Mercier. Just use it as a finishing powder for spf protection.

I've tried every powder foundation. I switch between this a bare minerals, but i think once i run out I will continue to buy this as long as they make it. This has not caused me to break out whatsoever, as i have sensitive skin. Added benefits for spf and the natural ingredients. I would recommend!

For the record, I am NC35 in MAC or medium warm yellow/olive undertones. I got this in Natural Beige as Creamy Beige looked a bit too pink. I don't know if Translucent would've been a better choice, but Natural Beige is way too pale. This looks very chalky on me. But more importantly, it seems very flat on my face. I do not really care for this as a powder foundation. It does absolutely nothing to help control my oil. My oily skin just powers through this stuff. As far as coverage I think most good mineral makeup lines do much better. I don't really trust powder foundations for SPF coverage so that doesn't factor in. For the price I think you can do better. And the packaging is really ugly.

I really love this powder, and I own MANY! First, the powder is silky, and sheer and just seems to meld with skin, so it's so natural looking. Second, it holds up well on my super oily tzone, and third it doesn't break out my breakout prone skin. I haven't yet tried it on it's own as a foundation but I will update when I do, but rather I love it as an excellent regular pressed powder...I apply it over my KMF Tinted Moisturizer. It is kinda pricey for drugstore makeup, but it's well worth it! Spf too, yay! Did I mention the compact is absolutely adorable, all the way down to the hot pink sponge??? A+

Ive gone through makeup like no other, especially powder foundations, since i have such acne prone skin. I have used bare minerals, urban decay, mac, clinique, etc you name it, I saw this product and really wanted it more for the sun protection. I never would have guessed it would cover up so well and actually last as long as it does! It's way cheaper than the other products and works way better, and the best benefit is the spf50. Love love love this product!

I hope Physician's Formula keeps this product on the market by next summer because it was a godsend this particular summer! My skin is pretty oily and acne-prone, and I don't wear regular foundation during the summer. This stuff stayed in place, and I was grateful for the SPF50. It even did the job during my amusement park runs (only needed one touch-up).

If it won't be around next summer, I'm stocking up for next year.

I am on my second compact of this stuff. I absolutely love it. I use to work for MAC & I get a discount at the store, so for me to try something else outside of the MAC brand is rare. I'm so glad this caught my eye. It is smooth, silky & build-able. Feels awesome on my skin. I use a brush when applying in the morning, but touch up with the super cute sponge a couple times a day when needed. This powder has survived the hottest of hot summers on my skin. Ive even noticed it absorbs oil in my skin better than pretty much any other powder foundation I've tried. When I use Studio Fix, my face is oily within an hour or 2, and then when I touch up with it, it just looks so caked on. Not with this stuff. I got 'Translucent Light' & it blends in perfectly with my porcelain skin. I would most definitely recommend this product!

So yes this powder foundation is very close to my sheer matte pressed powder by clinique! Im not going to say it is a dupe for it but it does similar things for my skin in terms of coverage. I have it in translucent medium and its perfect...note my skin is tan/medium. Smooth application and also a fantastic range of protective features against UV light. I have used it mainly as sheer coverage but I believe you should be able to build it to a medium coverage. It has not broken me out as it is free of many baddies like parabens haha! Try it out! Plus packaging is ultra cute....orange & hot hot pink!

I have rarely this as a sole sun protection, but on some occasions I have gotten stuck in a sunny place with only this in my purse, it has worked fine. But no full days at the beach, so I don't know how effective it is.
As a powder I am very impressed. The lightest color is light enough for pale me, and it doesn't get cakey, even after reapplying several times. It does tend to make my face shiny in some places, but that happens with many powders even though I have dry skin. Funny enough it doesn't happen when I don't wear powder. But as it is not cakey, a quick swipe every couple of hours (when you are supposed to reapply sunscreen anyway) takes care of that.