Works very well to keep shadow in place all day, but you have to be aware that if this product sits unused for a little while, it will separate in the tube, so make sure to shake it very well every time before use. I think this works a tiny bit better than the Urban Decay Primer Potion, but only marginally; they're basically the same and work as well as each other in my opinion.
This stuff actually does keep most of my eyeshadow on the eye for most of the day. I have oily skin and eyelids. At the end of the day I still do have some creased eyeshadow that has migrated on the eyelid and a strip of non-eyeshadow skin where the crease in my eye is. But it is not very noticeable. This is still a pretty good product as it does MOST of its job well. Good packaging and gives you a LOT of product for the price. Way better than UDPP!
EDIT: Actually after 1.5 months of using it, it doesn't work that well. Usually at the end of the day i have a thick crease of eyeshadow color on the fold of my eye, so it actually doesn't work. Its not really a problem though because you can't see it when my eyes are open.
I have extremely oily lids, and I can guarantee with absolute certainty that any eyeshadow I apply will crease and fade throughout the day, irregardless or brand or finish. Eye primer for me, is an absolute necessity. I have just repurchased my second tube of Shadow Insurance... can you believe my first tube lasted almost TWO YEARS?!
Simply put, itís a spectacular product. It does exactly what itís supposed to do, and I really canít live without it!
For a shimmer eyeshadow addict, Shadow Insurance acts like an anchor for my most glitteriest shades, and keeps them in place until itís time to take my make up off, but also throughout the day ensures my eyeshadow doesnít lose itís lustre.
I use this with my MAC, Urban Decay, Too Faced & LíOreal shadows and the result is always the same, no creasing, no matter the brand, they just last and last and last!
All I need is a tiny bead sized amount for each eye, which I apply with a synthetic concealer brush and then blend with my fingers. It feels Ďtackyí on my eyelids as soon as itís applied, probably due to the silicone, so I leave it for 30 seconds before applying and blending my eyeshadow as normal. Itís supposed to be Ďflesh colouredí, but once blended on the eyelid, is virtually invisible.
I am also hugely impressed with the packaging. Itís just a simple squeeze tube but that to me equals a more hygienic product, and it makes it easy to get all of the product out without wasting it.I can see this lasting for at least a good few months, but once it finishes, I will definitely repurchase! I love any long-wearing make up productÖ my foundation lasts all day, and thanks to Shadow Insurance, my eye shadow definitely does too! :)
Ah the eternal war between this an UD. Honestly, i've had both and this wins HANDS DOWN. I can put my eyeshadow on, go off to college, some home in the evening and my eye make up will l look as if i just put it on. My only gripe is the price- at 24 euro, it's not as affordable as UD, the only place where it conceeds to Primer Potion.
I wore this primer non-stop for a full week under my eyeshadow and it was top notch, I'd say equal to Urban Decay's Primer Potion. However for the whole week that I wore it, my eyes were unbearably ITCHY! I thought maybe it was the eyeshadows I was using, also Too Faced from the Sweet Indulgences palette, however I tried them the following week with my UD primer and my eyes weren't itchy at ALL. I know it was this, as soon as I stopped using it, the itchyness went away. It was a great primer, but obviously something in it caused an allergy, maybe the Talc? Not sure :( Gave it to my sister, she had no problem.
I got this after some really good reviews on this place and others. I'm combination skin and have had problem with creasing for ages, and while powdering my eyelids before applying make-up, and other primers have kept my eye-make up in place for around 3-4 hours, but at the end of a long work day or a school day, it's usually a mess.
Out of habit I first used this and then put powder on top of it, but that wielded the same result - 4 hours in it was just a line in the crease.
When I started applying my eye shadow directly over it, I finally got the desired effect - my make-up stayed place for 8-12 hours, and possibly more than that, as I don't always note how long it's been since I put it on.
I'd definitely recommend it for those with the same problem. It's not the cheapest primer but it's one that's worked best for me so far, and it seems like a long-lasting product as well (my eyelids are small, so I don't need much primer).
This product is the only primer that made my eye shadow last all day and I have really oily skin. I have tried Origins, and several other brands and they don't work at all. In addition, the eye primer deepens the color of your eye shadow, not a lot but just enough.
I cannot say enough good things about this primer. I've used so many different primers before, but my oily eyelids are ruthless. Without primer, my eye shadow creases within an hour. With a really good primer, I can last around 4, maybe 5 or 6 hours.
Shadow Insurance was on sale on Amazon so I decided to buy it on a whim. I'm so glad I did. It's been 12 hours since I did my makeup this morning, and my eye shadow has not creased one bit. It's still just as vibrant and pigmented as it was this morning.
I'm very happy.
OK, so I got this product on ebay and I'm really starting to think that I have a fake one because this product doesn't work at all on me! I have had this shadow insurance before and I can't remember disliking it so much. When I put it on my shadow creases just as fast as when I'm not using anything. I like the urban decay primer potion way better.
I got this as a sample in one of my Ulta purchases, and I really love the way it feels and how good it blends and does wonders for my eye shadow!
Will be buying the full sized one soon! :)