This isn't a rich amber, like the amber in Ambre Sultan, POTL or Ambre Narguile, but a 'lite' amber - the kind that smells like burnt vanilla sugar. I don't mind that because I would purchase this as a frivolous pick-me-up, wearing-to-the-cinema, wearing-under-PJs, walking-my-folks'-dog-with-boyfriend kind of fragrance. This isn't a take-me-seriously scent (although my boyfriend would probably call it a 'take-me-now scent, since he is wild about the similar Flowerbomb) but then again, it isn't trying to be. I think Sensual Amber is well-blended, it smells expensive - well, it smells like the expensive Flowerbomb - and the price is right. I'm very impressed by this one and when BBW finally makes the treck back to the UK (I remember there being a store in the Milton Keynes shopping centre when I was a teen but then it vanished) I shall happily part with however much small cash they request for it. I suspect BBW will whack up the prices for the UK market - like Aveda did - but we'll see. If it's ten, fifteen quid, I'll take it.
BBW is really hitting it out of the park lately. Some of their recent scents have been their best in a long time. I thought Brown SUgar & Fig was their best work lately, but it has definitely been eclipsed by Sensual Amber. This is a much more sophisticated, nuanced scent than BBW usually creates. It's not the most ambery of ambers, so if that's what you're looking for, you might want to try something else. But for my money, it's a much more wearable amber. It's softer and less pungent than a lot of ambers. Some have noticed a similarity with Flowerbomb. I wouldn't say they're terribly similar, but I'd feel comfortable layering the BBW lotion with the Flowerbomb perfume. All things considered, this is a great scent!