I first bought this 10 years ago and I fell in love with it. It's lightly scented [not repulsive], smooth and glides easily on my face. I bought it again last year and it's my favorite foundation. I use it as a concealer as well. The only thing is, it's on the sheer side and sometimes i need extra coverage for the redness on my cheeks, but i still love this no matter what. a tad pricey but it's worth it.
i really love this product. i'm not one for foundation but my skin's been so crappy lately that i decided to find one. after reading the reveiws on here i decided to go for shiseido. i have very dry, sensitive skin and this goes on very smooth and does not flake or anything. i use it with the shiseido spongue that the MA suggusted and spray it with a little water. the colour is perfect for my skin tone as well. this is great if you're looking for something light and just want to even out your skin.
I love this foundation. I can not say one bad thing about it. It is great for it's texture, feels natural, very portable. I love this. I can't go with out this foundation or my Mac.
I liked the packaging and found a shade that matched my skin really well. I also liked the texture a lot when I tried it on my hand, not too greasy for my oily skin, but not powdery and still blendable. However this turned my face REALLY greasy in about an hour! and the smell was very strong, not nasty but not pleasant either. I don't know if they have reformulated this, I tried it about 2-3 years ago when shiseido's "the makeup" line first came out.
I am a PPP with combo skin and this is my HG foundation stick. Very light ivory is a perfect match. As others have said, this isn't for concealing. This is much better suited for enhancing your own skin. I can get med-full coverage by adding "layers" and blending very well. No matter how much I add, it stays looking natural(if you blend it well)... which seems impossible. Once you have added your desired coverage and blended it completely, let the the makeup set a few minutes to a flawless look. I couldn't use this as a concealer, it would crease too easily.
On a whim, I stopped by the Shiseido counter and bought this, not having any idea if it was worth my money or not (this was Before-MUA). Lucky for me, I fell in love with this product. I don't know how it does it, but this foundation neutralizes all the redness and uneven skin tone, yet it doesn't coat my face with a thick layer of makeup. It's so sheer and yet it does so much! My face doesn't dry out or turn into an oily mess by end's day, it looks just as perfectly natural and lovely as it did in the morning. I don't think I can rave enough about this product!
This is the best stick foundation I've used so far. There are so many things that appeal to me: It has some of the highest sunscreen properties I've seen in a makeup; the lightest shade (Very Light Ivory) is such a perfect match that I can't tell I'm wearing makeup; and it has unmatched softening and hydrating properties. It gives my skin a wonderfully rosy candlelight glow. It's not for oily skin or people who want to conceal blemishes; it's more for enhancing the complexion on a "good face day" and for smoothing and evening out skin texture. Plus, it makes for a fantastic sunscreen. I think it also works as a primer base for other foundations, since it's so buildable, from very sheer to medium. I don't mind paying $32 for this, since it works as a foundation, a moisturizer, a brightener, and a sunscreen in one -- plus, I have yet to find a better color match for my skin.
This is the best foundation I've ever used. I am a GGG and the natural dark ochre shade is an exact match to my tan. Plus it does not turn orange like so many other brand names I have tried over the years! If you are Asian GGG like me, you can't go wrong with this Shiseido shade! Other European/American brands will tend to be too pink, peachy or, horrors! ORANGE! BTW I have also tried this colour in Shiseido's other formulations over the years - liquid, cream & powder but I still prefer the stick because it is quick & easy to apply and gives a dewy glow to my dry skin.
I have been using Shiseido foundation products for over 10 years. I love them. They offer moisture and nutrients in the form of Macadamia Nut Oil, which is wonderful. I used to use B4 Carnation ... but it really is too pink toned. I now use I4 or I40 Ivory... Anyhow I recommend it highly. The stick is very convenient for travel when I am flying on business or leisure.
This is my favorite stick foundation, and one of the only (maybe the only) foundations I've ever repurchased. I have this in Natural Light Ivory, and it works perfectly with my fair skin. I often use it as a concealer, or as an eyeshadow primer. Blends very well, and I like it much much better than the Bobbi Brown stick.