UPDATE: They changed the #&£@ing brush and formula! Now it does nothing!
Pretty good volumizing mascara: the thick brush gives good separation, lashes look thick and not clumpy. As others have pointed out, the effect is close to DiorShow at less than a tenth of the price. However, it takes much more than one coat to get the effect, it does flake after a few hours of wear, and IME it's smudgy and gets clumpy after three weeks. At this price, though, it's no heartbreak to chuck it and buy a new one. For everyday I've switched to L'Oreal's Lash Architect, which gives less of a "false lash" look, but when in the US I'm happy to buy a tube of this and go dramatic.
This is a very nice mascara if you do not have sensitive eyes. My eyes stung from this product. It goes on well, does not flake or smear. I would love it if it did not sting.
My new favorite mascara! I have long and curly, but sparse lashes, and the trouble with most volumizing mascaras on me is that they just make my lashes look thick (in a bad way) and clumpy. Not this! This makes me look like I have hundreds of pretty lashes. I MAY have found my HG mascara! And it's so cheap!
I bought this thinking it'd work just as well as the expensive brands. It looked wonderful at first, then I noticed black flakes all over my face throughout the day. I'll just stick to my HG mascara from Kiss Cosmetics.
I used to use Almay's mascara years agot that was for contact lense wearers, and then I could not find it anymore, so I moved on to something else. I bought this yesterday thinking "they brought it back, yay!" and put it on this morning. It looked fantastic on, but a few hours later, I had raccoon eyes. I bought the waterproof version thinking it would not smudge, but I am really dissapointed. This is going in the garbage can and I'll continue my quest for a great mascara.
I bought this because it was one of the best reviewed mascaras on MUA and it's cruelty-free. :) I use this everyday and it works wonderfully. Natural, clump-free, pretty lashes.
I am in search of a great mascara. This one wears off halfway through the day. It's not worth it.
I actually used this mascara for a while and loves it...but for some odd reason I decided to try other mascaras...like MAC's plus lash, Diorshow and lash injection BUT none of them did the job for my lashes..what a waste of money! I know better now ☺
Well, I got if on sale for $1.39 and this stuff is amazing, most mascara smudges on my eyes even they are waterproof, but this one (normal one in brown) just coat my lashes naturally and evenly, it gives me no raccoon eye after 6 hours.
Awesome drugstore brand, most natural looking one I've tried. I think it's as good as the one from Clinique.
I would buy it even it were full priced.
I looove this mascara and it is always what I use unless I can afford my fav mascara Diorshow (which is like twice a year). But honestly, this mascara is almost just as good, especially considering it's a drugstore brand. I never would have pegged Almay for having such a dramatic mascara, but I have been through every tube out there and this is the BEST! I like full, super thick, fake-looking lashes. This is the best and great for layering. People always ask me what kind of mascara I use and now they all have tubes of this diamond in the rough too!