i absolutely love every color in this eye shadow palette, they are great for any skin tone. i literally use this palette everyday. love love love it!

Pros:
- Excellent value
- buttery consistency
- long wearing
- some very pretty shades
- (for me) not as sparkly as a lot of women say it is
- easily blendable
- Buck works well for eyebrows
- Virgin is beautiful and angelic when used in the inner corners
- sleek looking packaging

Cons:
- cheap packaging, easily gets dusty, one of the letters was already fading upon receiving it in the mail from Sephora
- box closes with magnet so it's not as secure as a clip
- overhyped

I do enjoy these shadow very much, but I'm putting it up for swaps now because I don't use most of them. I never touch the dark colors creep, dark horse, or gunmetal. If you don't mind a fairly used looking palette but that still has most of the product left, maybe we can swap.

This is a good palette to keep in your purse for when you're on the go. However, I'm not completely wowed by this palette like everyone else is. The colors do fade significantly on my oily eyelids, even with UDPP underneath. I feel that UD's eyeshadow quality is slowly declining. This is a good deal though as all of the shadows are full sized. But not something I'd repurchase.

WOW! I've never owned any higher-end eyeshadows, or any Urban Decay products in general, but I am SO glad I purchased this palette. It is absolutely amazing! I live in neutral shadows so that was already awesome, but the pigment and staying power of these shadows is what really sold me. These shadows literally last ALL DAY when used in conjunction with the given primer, which is perfect because of my busy days. Absolutely LOVE :)

I won't be over winded since everything that can be said has been said.
This palette is wonderful! Even the brush that comes with it is pretty good.
Possibly my favorite palette ever.

pigmented but powdery. very good range of colors for everyday office/school look.

I'm not a big fan of Urban Decay as I find most of their colours too garish, glittery and OTT ... with the exception of their Naked palette. I was very lucky to get this in a swap, and it's proved to be a make up staple for me. In particular I love Sidecar, with Hustle in the crease, Virgin as a highlighter and Darkhorse as the perfect eyeliner shade. The looks you can create with this palette are endless, there really is never a dull moment. The colour payoff is great, too, lasting all day and with a little trial and error you'll find a personal combination to make your own eyes 'pop'. The only fly in the ointment for me personally is the inclusion of Creep and Gunmetal, two out-of-place greys which seem to stick out like a sore thumb. Other than that, Naked is a great palette, and I can see why it's sold out like hot cakes. I love the velvety feel of the cover, too.

When I first saw this palette, I thought that it would be versatile and that I had to have it since neutral colors are classy, chic and everyday wearable. Upon using it, I found that there was not enough differentiation for me between the various shades of brown. I do not reach for this palette very often and additionally, this as well as a few others of the UD pallettes are not very "purse-friendly" in terms of size and shape.

I love this palette its my new baby lol. Im more of neutral girl so i had to buy this palette even though i have other palettes and whenever i wanted to buy it was out of stock so i waited and waited until i finally got my hands on it! and now im obsessed with it!! the price is okay for a high end eyeshadow palette compared to to other companies! I used it everyday! and you can also do a smokey without it being boring!! I love it and i would recommended to anyone who loves Neutrals or just even makeup!

I am obsessed with this palette. I really only ever wear neutral eyeshadows and I ran into it at Ulta one day and had to buy it. A week or two after I bought it a heavy demand kicked in for the palette and I totally understand. The shadows have amazing pigmentation and lasting power. This is definitely a holy grail product for me, if I could only have one palette it would be this one without a doubt.